📌 Core Information
🔹 Job Title: Product Marketing Manager | Mid
🔹 Company: Nord Security
🔹 Location: Kaunas, Lithuania or Vilnius, Lithuania
🔹 Job Type: Full Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Crafting and executing innovative strategies for NordLayer, NordPass, and NordStellar offerings
- Defining target audiences and creating customer narratives
- Collaborating cross-functionally with Product, Growth, and Sales teams
- Enabling internal teams to communicate product value effectively
- Supporting content creation to boost product visibility
ASSUMPTION: This role requires a strategic thinker with a strong background in B2B SaaS or cybersecurity marketing to drive product success through compelling messaging and customer insights.
📋 Key Responsibilities
✅ Craft product messaging that clearly explains unique product features and benefits
✅ Turn technical features into customer benefits that resonate with different buyer personas
✅ Identify and define target audiences through research and customer insights
✅ Bring customer feedback and trends into product roadmap discussions
✅ Align with Product, Growth, and Sales teams to support business goals and GTM motions
✅ Enable internal teams to confidently communicate product value and unique selling points
✅ Support content creation like blogs, whitepapers, and webinars to boost product visibility
✅ Collaborate cross-functionally to ensure consistent messaging and market understanding
ASSUMPTION: Success in this role requires a strong understanding of product marketing, excellent communication skills, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in marketing, preferably in B2B SaaS or cybersecurity
Required Skills:
- Proven experience in developing messaging frameworks, customer narratives, and battlecards
- Excellent cross-functional collaboration and communication skills
- Data-driven approach to market analysis and customer insights
- Excellent written and spoken English skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with cybersecurity industry trends
ASSUMPTION: Applicants should have a solid background in product marketing and a strong understanding of B2B SaaS or cybersecurity markets.
💰 Compensation & Benefits
Salary Range: Gross Salary 2200-3500 EUR/Month
Benefits:
- Innovate with industry leaders
- Learn & grow
- Work in a next-gen Cyber City office
- Hybrid work
- Work from anywhere
- Physical well-being
- Mental & emotional health
- Premium healthcare
- Extra days off
- Joyful moments – special treats
- Company events & team-building
- Workation
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is based on industry standards for mid-level product marketing roles in Lithuania. Benefits are comprehensive and focus on employee growth, well-being, and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Security is a leading provider of digital security and privacy solutions for businesses and individuals, with a focus on the cybersecurity industry
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2012
Company Description:
- Nord Security is a home for advanced security solutions sharing the Nord brand and values
- Products include NordVPN, NordLayer, NordPass, NordStellar, NordLocker, Saily, and more
- Community of cybersecurity experts, software developers, engineers, data analysts, and other tech professionals
Company Specialties:
- VPN services
- Network access security
- Password management
- Threat exposure management
- Secure file storage and sharing
- Global eSIM services
Company Website: nordsecurity.com
ASSUMPTION: Nord Security is a well-established company in the cybersecurity industry, offering a wide range of digital security and privacy solutions for both businesses and individuals.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career progression within the company
Reporting Structure: This role reports directly to the Head of Product Marketing
Work Arrangement: Hybrid (3 office days per week, with remote work options)
Growth Opportunities:
- Career progression within the Product Marketing team or other departments
- Mentorship and training opportunities
- Potential to work on international projects and collaborate with global teams
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Next-gen Cyber City office with ergonomic workspaces, modern meeting rooms, and specialty coffee
Office Location(s): Kaunas and Vilnius, Lithuania
Geographic Context:
- Kaunas: Second-largest city in Lithuania, known for its historical architecture and cultural scene
- Vilnius: Capital city of Lithuania, offering a vibrant mix of history, culture, and modern amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: Both Kaunas and Vilnius offer a high quality of life, with a mix of historical and modern attractions, and a vibrant tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Product marketing experience and skills
- Cross-functional collaboration and communication abilities
- Data-driven approach to market analysis and customer insights
- Alignment with Nord Security's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare examples of messaging frameworks, customer narratives, and battlecards you've created in previous roles
- Demonstrate your understanding of the cybersecurity industry and Nord Security's products
ATS Keywords: Product marketing, B2B SaaS, cybersecurity, messaging frameworks, customer narratives, battlecards, cross-functional collaboration, data-driven analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the applicant's product marketing skills and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Applicants should be comfortable using marketing automation tools, CRM software, and other relevant technologies to manage and analyze marketing campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- User-first approach
- Continuous improvement
- Collaboration and teamwork
- Transparency and open communication
- Accountability and ownership
Work Style:
- Dynamic and innovative
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of developing effective messaging frameworks and customer narratives?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have a data-driven approach to market analysis and customer insights?
ASSUMPTION: Applicants should assess their fit with Nord Security's company values and work style to ensure a successful and fulfilling career within the organization.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with cross-functional teams may necessitate strong communication and project management skills
- Keeping up with industry trends and technological advancements may require continuous learning and development
- Managing multiple products and stakeholders may demand exceptional organizational skills and prioritization
ASSUMPTION: Applicants should be prepared to face these potential challenges and possess the necessary skills and qualities to overcome them successfully.
📈 Similar Roles Comparison
- Product Marketing Manager roles in other B2B SaaS or cybersecurity companies may have different product portfolios and target audiences
- Industry-specific context may vary, affecting market research and customer insights
- Career path comparison may differ based on company size, structure, and growth opportunities
ASSUMPTION: Applicants should research similar roles in the industry to understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing a messaging framework for a new product launch, including customer narratives and battlecards
- Conducting market research and customer interviews to identify target audiences and their pain points
- Collaborating with cross-functional teams to create content marketing campaigns that drive product adoption and awareness
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to product success.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap and how this role will contribute to its success?
- How does the Product Marketing team collaborate with other departments, such as Product, Growth, and Sales?
- What are the most significant challenges facing the products I'll be working on, and how can my role address them?
- How does Nord Security support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and its challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of messaging frameworks, customer narratives, and battlecards you've created in previous roles
- Demonstrate your understanding of the cybersecurity industry and Nord Security's products
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
