📌 Core Information
🔹 Job Title: Product Marketing Manager | Mid
🔹 Company: Nord Security
🔹 Location: Warsaw, Masovian Voivodeship, Poland
🔹 Job Type: Full Time
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Crafting product messaging and customer benefits for NordLayer, NordPass, and NordStellar
- Identifying and defining target audiences through research and customer insights
- Collaborating cross-functionally with Product, Growth, Sales, and other teams to drive business growth
- Enabling internal teams to communicate product value and unique selling points effectively
- Supporting content creation to boost product visibility and thought leadership
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a deep understanding of cybersecurity products to effectively communicate their value to target audiences.
📋 Key Responsibilities
✅ Craft product messaging that clearly explains what makes the product unique
✅ Turn technical features into customer benefits that resonate with different buyer personas
✅ Identify and define target audiences through research and customer insights
✅ Bring customer feedback and trends into product roadmap discussions
✅ Align with Product, Growth, and Sales teams to support business goals and GTM motions
✅ Enable internal teams to confidently communicate product value and unique selling points
✅ Support content creation like blogs, whitepapers, and webinars to boost product visibility
✅ Collaborate cross-functionally to ensure consistent messaging and successful product launches
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively convey product value to various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in marketing, preferably in B2B SaaS or cybersecurity
Required Skills:
- Proven experience in developing messaging frameworks, customer narratives, and battlecards used across marketing & sales
- Excellent cross-functional collaboration and communication skills
- Data-driven approach to market analysis and customer insights
- Excellent written and spoken English skills
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with cybersecurity products and industry trends
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of cybersecurity products will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market rates for B2B SaaS marketing roles in Warsaw)
Benefits:
- Innovate with industry leaders
- Learn & grow
- Hybrid work (3 office days per week)
- Work from anywhere
- Physical well-being
- Mental & emotional health
- Premium healthcare
- Joyful moments – special treats
- Company events & team-building
- Workation
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Warsaw. The final offer may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Security is a leading provider of digital security and privacy solutions for businesses and individuals, operating in the competitive cybersecurity market.
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2012
Company Description:
- Nord Security is a home for advanced security solutions sharing the Nord brand and values
- Products include NordVPN, NordLayer, NordPass, NordStellar, NordLocker, and Saily
- Products are used by millions of customers worldwide and praised by major cybersecurity experts and top media outlets
Company Specialties:
- VPN services
- Network access security
- Password management
- Threat exposure management
- End-to-end encryption
- Global eSIM services
Company Website: nordsecurity.com
ASSUMPTION: Nord Security is a well-established company in the cybersecurity industry, offering a range of products and services to protect users' online privacy and security.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth within the company
Reporting Structure: This role reports directly to the Head of Product Marketing and collaborates with various teams, including Product, Growth, and Sales
Work Arrangement: Hybrid work arrangement with 3 office days per week, allowing for flexibility and work-life balance
Growth Opportunities:
- Career progression within the Product Marketing team or other departments
- Mentorship and training opportunities to develop skills and advance in the field
- Potential to work on high-impact projects and contribute to the company's growth
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Hybrid office environment with 3 office days per week
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- The city is known for its rich history, vibrant culture, and thriving tech industry
- Warsaw offers a high quality of life, with affordable living costs compared to other European capitals
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home for 2 days per week
ASSUMPTION: Warsaw offers a dynamic and vibrant work environment, with a thriving tech industry and a high quality of life for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Product Marketing team
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Marketing skills and experience
- Understanding of cybersecurity products and industry trends
- Cross-functional collaboration and communication skills
- Data-driven approach to market analysis
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Nord Security's products and the cybersecurity industry
- Prepare examples of your past marketing campaigns and their outcomes
- Showcase your ability to work effectively with cross-functional teams
ATS Keywords: Product messaging, customer benefits, target audience research, customer feedback, cross-functional collaboration, content creation, data-driven analysis, excellent communication
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their relevant skills and experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Cybersecurity product knowledge
ASSUMPTION: Candidates should have experience with marketing automation tools and CRM systems, as well as a strong understanding of cybersecurity products.
👔 Cultural Fit Considerations
Company Values:
- User-first approach
- Transparency and honesty
- Continuous learning and improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a strong understanding of B2B SaaS marketing and cybersecurity products?
- Are you an effective communicator, able to work with cross-functional teams and stakeholders?
- Do you have a data-driven approach to market analysis and customer insights?
ASSUMPTION: Candidates who align with Nord Security's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating with multiple teams and stakeholders to align on messaging and product launches
- Keeping up with the latest trends and developments in the cybersecurity industry
- Adapting to a hybrid work environment with a mix of in-office and remote work
ASSUMPTION: Candidates should be prepared to work in a fast-paced environment and adapt to a hybrid work arrangement to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to other Product Marketing Manager positions in B2B SaaS companies, with a focus on cybersecurity products
- Compared to other marketing roles, this position requires a strong understanding of cybersecurity products and industry trends
- Career progression in this role could lead to senior marketing positions or other leadership roles within the company
ASSUMPTION: This role is similar to other Product Marketing Manager positions in B2B SaaS companies, with a focus on cybersecurity products.
📝 Sample Projects
- Developing a messaging framework for a new cybersecurity product launch
- Conducting customer research to identify target audiences and refine product positioning
- Creating a battlecard to help the sales team effectively communicate the unique value of a product
ASSUMPTION: These sample projects are representative of the types of tasks a Product Marketing Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing strategy for NordLayer, NordPass, and NordStellar?
- How does the Product Marketing team collaborate with other departments, such as Product and Sales?
- What are the most significant challenges facing the cybersecurity industry, and how does Nord Security address them?
- How does Nord Security support the professional growth and development of its employees?
- What is the company culture like at Nord Security, and how does it support a hybrid work arrangement?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Showcase your ability to work effectively with cross-functional teams
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
