📌 Core Information
🔹 Job Title: Product Marketing Manager - Pelco
🔹 Company: Motorola Solutions
🔹 Location: Ontario, Canada (Remote Work)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Hybrid (Remote Work)
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of products within the Video Security and Access Control (VS&A) group, focusing on the Pelco brand.
- Crafting and implementing product marketing content to promote and build brand awareness, generate demand, and increase marketing return on investment (MROI).
- Collaborating with cross-functional teams, including marketing, product management, and sales, to drive creative storytelling and integrate messaging into overall department objectives.
- Conducting market research, customer interviews, and competitor analysis to inform product positioning and go-to-market strategies.
- Developing and executing marketing campaigns, sales enablement materials, and channel marketing strategies to drive product adoption and pipeline.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving measurable results through creative storytelling and effective communication.
📋 Key Responsibilities
✅ Partner with product management to understand product features, benefits, and roadmaps, and translate them into compelling value propositions.
✅ Conduct market research, customer interviews, and segmentation analysis to gain deep customer insights and inform product positioning.
✅ Develop and execute go-to-market strategies, including messaging and positioning, target audiences, and launch content, for new products and features.
✅ Collaborate with marketing to develop and execute marketing campaigns that increase product awareness and drive demand.
✅ Create and maintain sales enablement materials, such as battle cards, presentations, and FAQs, to equip the sales team to effectively position and sell products.
✅ Design and execute channel marketing strategies, including training, toolkits, and enablement materials, to drive product adoption through channel partners.
✅ Own product and feature launches, including messaging and positioning, target audiences, and launch content, such as web pages, social media, collateral, and presentations.
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and tactical execution, with a strong focus on driving results through effective communication and collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience in B2B Product Marketing, with a focus on hardware/software cloud solutions, preferably in the video security/access control industry.
Required Skills:
- Excellent communication skills, including writing, speaking, and presenting.
- Strong project management skills, with the ability to manage multiple projects and stakeholders.
- Proven ability to conduct market research, customer interviews, and segmentation analysis.
- Experience with go-to-market strategies, marketing campaigns, and sales enablement materials.
- Familiarity with channel marketing strategies and enablement materials.
Preferred Skills:
- Experience working with a combined hardware/software cloud (SaaS) solution, with an emphasis on video security/access control.
- Fluency in French or Spanish.
ASSUMPTION: While experience in the video security/access control industry is preferred, a strong product marketing background and a willingness to learn the industry can make up for any gaps in experience.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for intermediate product marketing roles in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Tuition assistance and professional development opportunities
- Employee discounts on Motorola Solutions products
- Flexible work arrangements and remote work options
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for intermediate product marketing roles in Canada. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Motorola Solutions operates in the telecommunications industry, with a focus on public safety, enterprise security, and video security solutions.
Company Size: Motorola Solutions is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Motorola Solutions was founded in 1928 as a subsidiary of Motorola Inc. and became an independent public company in 2011.
Company Description:
- Motorola Solutions is a global leader in mission-critical communications and enterprise security solutions.
- The company's products and services are used by public safety agencies and enterprises to help keep people safe and secure.
- Motorola Solutions is committed to delivering innovative technologies that enable collaboration and resilience in the face of challenges.
Company Specialties:
- Public safety communications and infrastructure
- Enterprise security solutions, including video security and access control
- Two-way radios and mobile devices
- Public safety software and real-time crime centers
- Cybersecurity and managed services
Company Website: www.motorolasolutions.com
ASSUMPTION: Motorola Solutions' large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is an intermediate-level position within the product marketing function, offering opportunities for career growth and development.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Manager, Product Marketing, within the Video Security and Access Control (VS&A) group.
Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely up to 25% of the time.
Growth Opportunities:
- Progression to a Senior Product Marketing Manager role within the VS&A group or other business units.
- Expansion into related roles, such as product management, marketing management, or sales enablement.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: This role offers opportunities for career growth and development within the product marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Motorola Solutions' Ontario office is a modern, collaborative workspace designed to support both on-site and remote work.
Office Location(s): 8133 Warden Avenue, Markham, Ontario L6G 1B3, Canada
Geographic Context:
- The Greater Toronto Area (GTA) is a multicultural region with a diverse range of industries and opportunities.
- The GTA offers a mix of urban and suburban living, with easy access to natural spaces and recreational activities.
- The region has a humid continental climate, with warm summers and cold winters.
Work Schedule: Full-time, with flexible hours and the option to work remotely up to 25% of the time.
ASSUMPTION: The hybrid work arrangement offers applicants the flexibility to balance on-site collaboration with remote work, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and potential team members
- Final interview with the senior manager or director
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Motorola Solutions' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills.
- Prepare examples of successful product marketing campaigns, launches, or projects to discuss during the interview.
- Research Motorola Solutions' products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Product Marketing, B2B, Go-to-Market, Marketing Campaigns, Sales Enablement, Channel Marketing, Video Security, Access Control, Product Launch
ASSUMPTION: The interview process focuses on assessing the applicant's product marketing skills, experience, and cultural fit, with a strong emphasis on communication and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Video conferencing and collaboration tools (e.g., Zoom, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Trustworthy
- Collaborative
- Accountable
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering measurable outcomes
- Adaptable and open to feedback and continuous learning
- Strong communication and presentation skills
Self-Assessment Questions:
- How have you demonstrated customer focus in your previous product marketing roles?
- Can you provide an example of a time when you had to adapt to a changing market or product landscape?
- How do you approach collaborating with cross-functional teams to drive results?
ASSUMPTION: Applicants should assess their fit with Motorola Solutions' values and work style, as well as their ability to thrive in a collaborative, results-driven environment.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution in a fast-paced, dynamic environment.
- Managing multiple projects and stakeholders, with competing priorities and tight deadlines.
- Adapting to changes in product roadmaps, market conditions, or organizational priorities.
- Working effectively in a hybrid or remote work environment, with limited face-to-face interaction.
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique focus on the video security and access control industry, with a strong emphasis on hardware/software cloud solutions.
- Motorola Solutions' large size and global presence offer opportunities for career growth and exposure to diverse projects and teams, compared to smaller organizations or startups.
- This role's hybrid work arrangement provides more flexibility than fully on-site positions, but may require more self-motivation and discipline than fully remote roles.
ASSUMPTION: Applicants should consider their career goals, industry preferences, and work arrangement preferences when comparing this role to similar positions in the market.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new video security camera, including messaging, positioning, target audiences, and launch content.
- Conducting customer interviews and market research to inform the product roadmap and feature prioritization for the Pelco portfolio.
- Creating and maintaining sales enablement materials, such as battle cards, presentations, and FAQs, to support the sales team in positioning and selling Pelco products.
ASSUMPTION: These sample projects illustrate the mix of strategic planning, creative problem-solving, and tactical execution required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap and priorities for the Pelco portfolio in the coming year?
- How does the Video Security and Access Control (VS&A) group collaborate with other business units and functions within Motorola Solutions?
- What opportunities are there for career growth and development within the product marketing function and across the broader organization?
- How does the company support work-life balance and employee well-being, particularly in a hybrid or remote work environment?
- Can you provide an example of a successful product launch or marketing campaign within the VS&A group, and what factors contributed to its success?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, using the ATS keywords provided.
- Prepare examples of successful product marketing campaigns, launches, or projects to discuss during the interview.
- Research Motorola Solutions' products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
