📌 Core Information
🔹 Job Title: Product Marketing Manager (Remote - US Based)
🔹 Company: Togetherwork
🔹 Location: Remote (US Based)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: Remote (US Only)
🚀 Job Overview
Key aspects of this role include:
- Driving awareness, adoption, and affinity for the company's platform through strategic product marketing.
- Translating technical capabilities into meaningful, benefit-driven stories that resonate with customers.
- Ensuring users feel understood, messaging is sharp, and market presence stays ahead of the competition.
- Building and leading go-to-market strategies for feature launches, deepening customer segmentation efforts, and shaping messaging.
ASSUMPTION: This role is ideal for a seasoned product marketer looking to make a significant impact in a growing company within the B2B SaaS industry.
📋 Key Responsibilities
✅ Product Positioning & Messaging: Craft messaging that reflects real customer needs and clearly differentiates the product in the market. Ensure consistency across all touchpoints.
✅ Go-To-Market Leadership: Build and own GTM strategies for new product features and updates. Collaborate with Product, Sales, and Customer Success to align messaging and execution.
✅ Customer & Market Insights: Develop meaningful customer segmentation with Product to identify what matters most to core users. Lead marketing's voice-of-customer and competitive insight efforts to inform roadmap and positioning.
✅ Enablement & Content: Create tools that empower teams: battlecards, pitch decks, one-pagers, FAQs, and more. Partner with marketing managers to deliver compelling product campaigns, webinars, blogs, and educational content. Support product adoption through in-app messaging, resources, and videos in collaboration with Product.
ASSUMPTION: This role requires a strong understanding of the product, customer needs, and market trends to create effective messaging and go-to-market strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Experience: 3-6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments.
Required Skills:
- Proven ability to craft clear, engaging messaging that resonates with customers.
- Experience building and executing go-to-market strategies for new products or features.
- Strong analytical skills and data-driven decision-making.
- Excellent communication and collaboration skills, with experience working cross-functionally.
- Deeply customer-centric, with a drive to create meaningful impact through great software.
Preferred Skills:
- Experience marketing to small business owners or service-based businesses.
- Familiarity with tools like HubSpot, Salesforce, Chameleon, Pendo, or Canny.
- Passion for animals or background in the pet-care industry.
ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a strong customer focus are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $125,000 USD per year + bonus
Benefits:
- Medical, dental, and vision insurance options
- 100% Employer paid short/long term disability
- Basic Life
- 401(k) option with 100% company match up to 4%
- Flexible paid personal/vacation time
- 10 sick days annually
- 10 company paid holidays
- 6 weeks paid parental leave
- Pet Insurance
- Medical Travel Benefits
- Infertility Benefits
- Teladoc
- Employee Assistance Program
- Wellness Benefits & Engagement Platform
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is inclusive of the base salary and any additional compensation components such as bonuses.
📌 Applicant Insights
🔍 Company Context
Industry: Togetherwork operates in the Software Development industry, focusing on providing integrated software and financial solutions to a wide range of communities and organizations.
Company Size: Togetherwork is a mid-sized company with 501-1,000 employees, offering a collaborative and dynamic work environment.
Founded: Togetherwork was founded in 2015 and has since grown to serve a diverse range of clients, including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.
Company Description:
- Togetherwork's mission-critical tools help customers manage and grow their communities, enhancing member engagement.
- The company is united in its desire to help clients better serve and empower their communities.
- Togetherwork provides integrated software and financial solutions tailored to various industries and community types.
Company Specialties:
- Software Development
- Community Management
- Member Engagement
- Financial Solutions
Company Website: Togetherwork
ASSUMPTION: Togetherwork's focus on community management and member engagement makes it an attractive employer for candidates interested in making a meaningful impact in various industries.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing and collaborates closely with Product, Sales, and Customer Success teams.
Work Arrangement: This is a remote, US-based position with flexible working hours.
Growth Opportunities:
- As the first dedicated product marketer, there is significant room for growth and leadership within the marketing function.
- With the company's focus on expansion and growth, there may be opportunities to take on additional responsibilities or lead a team in the future.
ASSUMPTION: This role offers a unique opportunity for a mid-level product marketer to make a significant impact and grow within a dynamic, expanding company.
🌍 Location & Work Environment
Office Type: Remote (US Only)
Office Location(s): United States
Geographic Context:
- The United States offers a diverse range of industries and communities for Togetherwork to serve, providing ample opportunities for the product marketer to make an impact.
- The remote work arrangement allows for flexibility and work-life balance.
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The remote work arrangement and flexible hours cater to candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and technical interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and collaboration skills
- Analytical and problem-solving abilities
- Customer-centric mindset and empathy
- Alignment with Togetherwork's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Prepare examples of your go-to-market strategies, messaging frameworks, and customer segmentation efforts.
- Be ready to discuss your approach to cross-functional collaboration and data-driven decision-making.
- Demonstrate your passion for the pet-care industry and understanding of Togetherwork's vertical solution.
ATS Keywords: B2B SaaS Product Marketing, Go-To-Market Strategy, Customer Segmentation, Messaging Framework, Cross-Functional Collaboration, Data-Driven Decision Making, Pet-Care Industry
ASSUMPTION: Togetherwork's hiring process focuses on assessing candidates' product marketing expertise, customer-centric mindset, and cultural fit within the company's mission and values.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Chameleon
- Pendo
- Canny
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Togetherwork provides training and support for new employees.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Empowering
- Inclusive
Work Style:
- Remote-friendly and flexible
- Data-driven and analytical
- Cross-functional and collaborative
- Customer-focused and empathetic
- Adaptable and growth-oriented
Self-Assessment Questions:
- Do you thrive in a remote work environment and have experience collaborating with distributed teams?
- Are you comfortable navigating cross-functional collaboration and driving consensus among diverse stakeholders?
- Do you have a proven track record of creating clear, engaging messaging that resonates with customers?
- Are you passionate about the pet-care industry and eager to make an impact in this vertical?
ASSUMPTION: Togetherwork values candidates who align with their customer-centric, collaborative, and innovative culture, as well as those who demonstrate a strong work ethic and commitment to growth.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues.
- Navigating a fast-paced, growing company may require adaptability and flexibility in prioritizing tasks and responsibilities.
- Collaborating with cross-functional teams may present communication and coordination challenges that require strong project management skills.
- The pet-care industry may have unique marketing challenges and opportunities that require specialized knowledge and understanding.
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique focus on the pet-care industry and the opportunity to shape the vertical's go-to-market strategy.
- Togetherwork's mid-sized company structure provides more autonomy and growth opportunities than larger enterprises, but may offer less structured career paths than smaller startups.
- This role's remote work arrangement offers flexibility and work-life balance, but may also present challenges in maintaining a clear separation between work and personal life.
ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in the market.
📝 Sample Projects
- Developing a messaging framework that clearly differentiates Togetherwork's pet-care platform from competitors
- Creating a go-to-market strategy for a new feature launch, including customer segmentation, messaging, and campaign planning
- Building a customer segmentation model that identifies key user personas and their unique needs and pain points
ASSUMPTION: These sample projects illustrate the types of initiatives a product marketer might undertake in this role, but the specific projects may vary based on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the pet-care industry and how Togetherwork's platform addresses its unique challenges and opportunities?
- How does Togetherwork support the professional development and growth of its product marketing team members?
- What are the key priorities for the product marketing function in the first 90 days, and how does this role contribute to achieving them?
- How does Togetherwork foster a collaborative and inclusive work environment, particularly in a remote setting?
- What are the most significant challenges facing the pet-care industry, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on go-to-market strategies, customer segmentation, and messaging frameworks.
- Prepare examples of your work that demonstrate your ability to create clear, engaging messaging and drive product adoption.
- Research Togetherwork's pet-care vertical solution and be ready to discuss your ideas for enhancing its go-to-market strategy.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
