📌 Core Information
🔹 Job Title: Product Marketing Senior Manager - Finance Solutions
🔹 Company: Anaplan
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for Anaplan's finance solutions
- Creating compelling content and messaging that resonates with finance leaders
- Collaborating cross-functionally with teams such as Marketing, Product, Sales, and GTM Operations
- Evangelizing Anaplan's solutions at industry events and conferences
ASSUMPTION: This role requires a strong understanding of financial planning and analysis (FP&A) processes and a proven track record in enterprise SaaS product marketing.
📋 Key Responsibilities
✅ Create impactful, external-facing, and thought leadership content to drive awareness, accelerate adoption, and enhance customer retention
✅ Support solution marketing and sales enablement plans that align with growth objectives, expanding existing ACV and acquiring new customers in the Office of the CFO
✅ Analyze and map complex buying and selling processes involving multiple decision-makers in software and solution purchases, then translate these insights into effective GTM strategies that drive engagement and conversion
✅ Research market trends and refine buyer personas to identify market opportunities and messages for Anaplan’s finance solution area
✅ Collaborate on the development of solution sales plays and application launches by crafting compelling messaging in partnership with Product Management and GTM teams
✅ Drive the creation of strategic marketing plans and support partner enablement to maximize market impact and adoption
✅ Champion our solutions by evangelizing at conferences, trade shows, and industry events, while engaging with analysts, customers, and prospects
✅ Partner on social media plans for LinkedIn, Twitter, and other platforms to effectively deliver messaging, enhance positioning, and drive engagement
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, influencing, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in enterprise SaaS product marketing/solution marketing, product management, or presales, ideally in one or more of the following areas: financial planning & analysis (FP&A), budgeting and forecasting, financial close and consolidation, financial reporting
Required Skills:
- Proven experience in developing GTM strategy and communication for successful product launches
- Demonstrated ability to engage and influence senior executives and purchasing stakeholders through tailored messaging and strategic content
- Proactive and self-motivated, eager to take initiative, and driven by a passion for helping others gain clarity and understanding
- Proven experience in creating and executing strategic marketing plans
Preferred Skills:
- Demonstrated ability to work cross-functionally and outstanding narrative and storytelling abilities
- High-energy, creative, organized, and adaptable with a can-do attitude; able to manage multiple evolving priorities with a results-driven mindset
ASSUMPTION: Candidates with experience in the finance industry or a strong understanding of financial processes will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $137,000 - $197,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a senior product marketing role in the Minneapolis area. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on scenario planning and analysis for businesses
Company Size: 1,001-5,000 employees, which means there are ample opportunities for growth and collaboration across various teams
Founded: 2006, with a history of innovation and growth in the market
Company Description:
- Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment
- The platform intelligently surfaces key insights, enabling businesses to make the right decisions, right now
- Anaplan's mission is to outpredict, outplan, and outperform the competition and the market
Company Specialties:
- Planning
- Forecasting
- Modeling
- Supply Chain Planning
- Sales Performance Management
- S&OP
- Workforce Planning
- GTM Planning
- Merchandise Financial Planning
- Integrated Business Planning
- #lifeatanaplan and #bethenext
Company Website: https://www.anaplan.com/
ASSUMPTION: Anaplan is a dynamic and innovative company that values collaboration, creativity, and a results-driven mindset.
📊 Role Analysis
Career Level: Senior Manager, with opportunities for growth and leadership within the marketing organization
Reporting Structure: This role reports directly to the Senior Director of Solution and Industry Marketing
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Potential to lead a team or take on additional responsibilities as the company grows
- Opportunities to work on strategic projects and initiatives that drive business impact
- Chance to develop expertise in a specific area of finance or marketing
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with amenities such as a fully stocked kitchen, game room, and fitness center
Office Location(s): 300 N 1st Ave, Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is a vibrant city with a strong tech industry, offering a high quality of life and numerous cultural attractions
- The office is located in the North Loop neighborhood, which is known for its trendy restaurants, shops, and nightlife
- The Twin Cities area has a diverse and growing economy, with a strong presence of Fortune 500 companies
Work Schedule: Full-time, with some flexibility for remote work as needed
ASSUMPTION: The Minneapolis office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- On-site interview with the hiring manager and other team members
- Final interview with the Senior Director of Solution and Industry Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to create and execute strategic marketing plans
- Cross-functional collaboration and communication skills
- Understanding of financial planning and analysis processes
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with financial planning and analysis processes and how you've applied them in previous roles
- Demonstrate your understanding of Anaplan's platform and how it fits into the broader market landscape
ATS Keywords: Product Marketing, Finance Solutions, Strategic Planning, Content Creation, Market Research, Cross-Functional Collaboration, Thought Leadership, Messaging, Sales Enablement, GTM Strategy, Customer Engagement, Social Media, Event Evangelism
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, problem-solving skills, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Suite
- Asana
- Slack
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to collaborate effectively with cross-functional teams?
- Do you have a results-driven mindset and a passion for helping others gain clarity and understanding?
ASSUMPTION: Anaplan values candidates who are innovative, collaborative, and results-driven, with a strong customer focus.
⚠️ Potential Challenges
- Managing multiple priorities and evolving projects in a fast-paced environment
- Collaborating effectively with cross-functional teams, including marketing, product, sales, and GTM operations
- Keeping up with industry trends and market changes in the finance and software development sectors
- Balancing strategic thinking with tactical execution to drive results
ASSUMPTION: This role requires strong project management, communication, and collaboration skills to succeed in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position offers a unique focus on finance solutions and a strong emphasis on strategic planning and execution
- In the broader market landscape, Anaplan's platform is well-positioned to capitalize on growing demand for scenario planning and analysis tools
- Career path opportunities in this role may include moving into a leadership position within the marketing organization or transitioning into a related field such as sales or product management
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and tactical execution, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new financial close and consolidation solution, including messaging, content, and go-to-market strategy
- Conducting market research to identify trends and opportunities in the financial planning and analysis space, and translating those insights into actionable marketing strategies
- Creating a series of thought leadership content pieces that showcase Anaplan's unique advantages in financial planning and consolidation, and driving engagement and adoption through targeted campaigns
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and execution-focused nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Solution and Industry Marketing organization?
- How does Anaplan support the growth and development of its employees, particularly in senior roles?
- What are the most pressing challenges facing the finance solutions team, and how can this role help address them?
- How does Anaplan measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and leadership within the marketing organization, and how does Anaplan support internal mobility?
ASSUMPTION: These interview questions are designed to help candidates understand the team dynamics, growth opportunities, and performance expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Anaplan careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in financial planning and analysis processes and your ability to create and execute strategic marketing plans
- Prepare for your interview by researching Anaplan's platform and understanding the broader market landscape for scenario planning and analysis tools
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
