Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Visma Amili AS

🔹 Location: Oslo, Norway

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 27, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Connecting market, product, and sales to ensure effective customer reach
• Go-to-market planning and execution
• Content production for products and campaigns
• Market analysis and trend tracking
• Data-driven optimization and improvement

ASSUMPTION: This role requires a strong understanding of both marketing and product management, with a focus on customer-centricity and data-driven decision making.

📋 Key Responsibilities

✅ Develop and execute go-to-market plans for new products and features

✅ Create engaging content for product websites and campaigns, including text, video, and animations

✅ Monitor market trends and competitors to inform product positioning

✅ Analyze customer behavior and campaign performance to optimize marketing efforts

✅ Collaborate with cross-functional teams, including product and sales, to ensure alignment and success

ASSUMPTION: This role requires strong project management skills, as well as the ability to balance strategic thinking with tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Innovation, Technology, or a related field

Experience: At least 3 years of experience in product marketing, business development, or strategic sales, preferably in software, ERP, or martech

Required Skills:

• Proven experience in product marketing or related fields
• Strong analytical and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in Norwegian and English, both written and spoken
• Ability to manage projects and prioritize tasks effectively

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the software or ERP industry
• Familiarity with customer relationship management (CRM) systems

ASSUMPTION: Candidates with relevant experience may be considered even if they do not meet the formal education requirements.

💰 Compensation & Benefits

Salary Range: NOK 500,000 - 700,000 per year (Based on industry standards for mid-level marketing roles in Oslo)

Benefits:

• Good insurance and pension schemes
• Access to holiday apartments in Marbella and Chamonix
• Flexible work hours and modern office facilities
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Oslo. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software and ERP services

Company Size: Medium (100-500 employees)

Founded: 2001 (as part of the Visma group)

Company Description:

• Visma Amili simplifies and optimizes invoicing and debt collection for thousands of customers
• Focuses on improving customer experience and liquidity for small and large businesses
• Emphasizes teamwork and collaboration across different functions

Company Specialties:

• Invoicing and debt collection software
• Customer relationship management (CRM) solutions
• Integration with accounting and ERP systems

Company Website: https://www.visma.no/no/amili/

ASSUMPTION: Visma Amili is a well-established company with a strong focus on innovation and customer-centricity, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential career progression to senior marketing roles
• Chance to work on diverse projects and gain new skills
• Opportunities to collaborate with cross-functional teams and learn from experienced colleagues

ASSUMPTION: This role offers a good balance between strategic thinking and tactical execution, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, well-equipped offices with flexible workspaces

Office Location(s): Skøyen, Oslo

Geographic Context:

• Oslo is the capital and largest city of Norway, with a vibrant business environment
• The Skøyen area is known for its modern offices and easy access to public transportation
• Oslo offers a high quality of life, with numerous cultural attractions and outdoor activities

Work Schedule: Monday-Friday, 8:00 AM - 4:00 PM, with flexible hours and remote work options available

ASSUMPTION: The work environment at Visma Amili is collaborative and innovative, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the Marketing Manager and a team member
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing and product knowledge
• Data analysis and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team
• Demonstrate your understanding of the company and the role by asking insightful questions during the interview

ATS Keywords: Product marketing, go-to-market strategy, content production, market analysis, data-driven optimization, collaboration, customer-centricity

ASSUMPTION: The application process at Visma Amili is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Proactive and solution-oriented

Self-Assessment Questions:

• How do you stay up-to-date with market trends and customer needs in your industry?
• Can you provide an example of a time when you had to balance multiple projects and priorities? How did you approach this situation?
• How do you ensure that your marketing efforts are aligned with the overall business strategy and customer needs?

ASSUMPTION: Visma Amili values candidates who are passionate about their work, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic thinking with tactical execution
• Adapting to a fast-paced and dynamic work environment
• Working with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Product Marketing Manager (more senior role with broader responsibilities)
• Marketing Specialist (more focused on tactical execution and campaign management)
• Product Manager (more focused on product development and roadmap management)

ASSUMPTION: This role offers a good balance between strategic thinking and tactical execution, with opportunities for growth and development in both marketing and product management.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Creating engaging content for a marketing campaign, including video and animation
• Analyzing customer data to identify trends and optimize marketing efforts

ASSUMPTION: These projects are designed to showcase the candidate's ability to balance strategic thinking with tactical execution, as well as their data-driven approach to marketing.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and organization?
• Can you describe a typical day or week in this role?
• What are the most important priorities for this role in the first 30 days?
• How does Visma Amili support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: These questions are designed to help the candidate understand the role, the team, and the company better, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a team
• Demonstrate your understanding of the company and the role by asking insightful questions during the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.