📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Infobip
🔹 Location: Sarajevo (BiH), Zagreb (Croatia), Split (Croatia), Rijeka (Croatia)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning the go-to-market strategy and execution for specific products
- Acting as a strategic bridge between Product, Operator Partnerships, Sales, and Marketing
- Driving positioning, messaging, and demand generation across global markets
- Collaborating cross-functionally to support customer meetings, QBRs, and analyst briefings
- Using market intelligence and customer insights to refine strategies and fuel product growth
ASSUMPTION: This role requires a strong understanding of the entire go-to-market strategy and the ability to communicate it effectively to all relevant stakeholders.
📋 Key Responsibilities
✅ Product GTM Ownership: Take responsibility for the GTM ownership of the following products: Anam Protect, Mobile Identity (Network APIs), and CPaaS Enablement Platform, alongside any other developments.
✅ Marketing Communications: Successfully create and execute marketing communications across all stakeholders (internal and external).
✅ Strategy Alignment: Implement and align positioning and communication strategy across the Telco base, shaping thought leadership content, including use cases, blogs, and event collateral.
✅ Comprehensive Strategy Communication: Have a deep understanding of the whole Go-to-Market strategy and a clear rationale behind every element of it (ICP, buyer personas, positioning, messaging, USPs, etc.) and proactively transfer it to all relevant stakeholders.
✅ Activity Coordination: Coordinate campaign launch and creating foundational messaging and campaign assets for dedicated products and initiatives.
✅ Sales Trainings: Driving sales enablement by developing battlecards, pitch decks, product training, and customer-facing materials.
✅ Event Support: Collaborating cross-functionally with Product, Operator Partnerships, Events, and Vertical Marketing teams to support customer meetings, QBRs, and analyst briefings.
✅ Apply Insights: Using market intelligence, customer insights, and performance data to continuously refine strategies and fuel product growth.
✅ Opportunity Identification & Planning: Detect opportunities and/or whitespaces for process improvements and marketing opportunities, develop execution plans and ideas for extracting the most out of them.
✅ Performance Tracking: Track progress/evolution of knowledge and quality within the PMM team.
ASSUMPTION: This role requires strong analytical and problem-solving skills to effectively track and improve performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in B2B Product Marketing or a similar role.
Required Skills:
- High level of written and oral communication skills in English
- Experience with stakeholder management, at all levels of an organization
- Experience working with and building propositions for partners
- Excellent communication and interpersonal skills
- Problem-solving, analytical, and critical-thinking abilities
- Ability to work independently and as part of a team
Preferred Skills:
- Experience with Stakeholder management tools (e.g., Asana, Trello)
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of the telecommunications industry
ASSUMPTION: While not explicitly stated, experience with relevant marketing tools and knowledge of the telecommunications industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Product Marketing Specialist with 5-10 years of experience in the telecommunications industry is €50,000 - €70,000 per year. This estimate is based on market research and industry standards.
Benefits:
- Competitive salary
- Travel allowance
- Expatriate compensation packages for business trips
- Rewards and holiday bonuses
- Team building activities
- Organized sports
- Kitchen stocked with usual suspects
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Infobip operates in the IT Services and IT Consulting industry, specializing in omnichannel engagement, customer authentication, and security solutions.
Company Size: Infobip has 1,001-5,000 employees, providing a large-scale work environment with ample opportunities for growth and collaboration.
Founded: Infobip was founded in 2006, giving it over 15 years of experience in the industry.
Company Description:
- Infobip is a global leader in omnichannel engagement, powering a broad range of messaging channels, tools, and solutions for advanced customer engagement, authentication, and security.
- The company helps its clients and partners overcome the complexity of consumer communications, grow their business, and enhance the customer experience in a fast, secure, and reliable way.
- Infobip's engineering powerhouse consists of over 3,700 experts across 70+ offices in 6 continents, aiming to change how the world communicates.
Company Specialties:
- A2P SMS messaging
- Mobile operators solutions
- 2-Factor Authentication
- Operator partnerships
- Telecommunications
- REST API
- Omnichannel communications
- RCS
- Mobile Identity
- WhatsApp Business
- Messaging
- Engineering
- Development
- Customer experience
- Retail Communications
- Banking communications
- Chat Apps
- and SaaS (software as a service)
Company Website: https://www.infobip.com/
ASSUMPTION: Infobip's extensive specialties and global presence make it an attractive employer for professionals seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is at the senior specialist level, requiring a significant amount of experience and expertise in product marketing.
Reporting Structure: The Product Marketing Specialist will report directly to the Head of Product Marketing or a similar role.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Infobip's large size and diverse product portfolio offer ample opportunities for career growth and progression.
- The company's commitment to employee learning and development, as evidenced by its Academy program and various education resources, supports employees' professional growth.
- Infobip's global presence provides opportunities for international assignments and exposure to diverse markets.
ASSUMPTION: Given Infobip's size and growth trajectory, there are numerous opportunities for career advancement and skill development within the company.
🌍 Location & Work Environment
Office Type: Infobip's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Sarajevo (BiH), Zagreb (Croatia), Split (Croatia), Rijeka (Croatia)
Geographic Context:
- Sarajevo, the capital of Bosnia and Herzegovina, offers a multicultural environment with a rich history and a growing tech industry.
- Zagreb, the capital of Croatia, is a vibrant city with a strong economy and a thriving tech sector.
- Split and Rijeka are coastal cities in Croatia, known for their Mediterranean climate and tourist attractions, as well as their growing tech industries.
Work Schedule: The work schedule is primarily Monday-Friday, with some flexibility for remote work as needed.
ASSUMPTION: Infobip's office locations offer diverse cultural experiences and opportunities for personal growth, while its work schedule provides a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Product marketing expertise and experience
- Communication and interpersonal skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with Infobip's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, stakeholder management experience, and marketing campaign successes.
- Research Infobip's products, industry, and company culture to demonstrate your enthusiasm and understanding of the role.
ATS Keywords: Product Marketing, Stakeholder Management, Communication Skills, Analytical Skills, Problem-Solving, Telecommunications Industry, Marketing Campaigns, Go-to-Market Strategy, Customer Insights
ASSUMPTION: Infobip's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Stakeholder management tools (e.g., Asana, Trello)
- Project management tools (e.g., Jira, Asana)
- Data analysis tools (e.g., Excel, Google Analytics)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: While not explicitly stated, familiarity with relevant marketing, project management, and data analysis tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Infobip encourages continuous learning and improvement, fostering a culture of innovation and creativity.
- Collaboration: Infobip values teamwork and cross-functional collaboration to drive success.
- Customer-centricity: Infobip prioritizes understanding and meeting the needs of its customers, both internal and external.
Work Style:
- Infobip's work style is dynamic and fast-paced, with a focus on results and continuous improvement.
- The company values a growth mindset and encourages employees to take ownership of their work and contribute to the company's success.
- Infobip's work environment is collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing.
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment that prioritizes innovation and continuous improvement?
- Are you comfortable working collaboratively with diverse teams and stakeholders to drive success?
- Do you have a strong customer focus and a passion for understanding and meeting customer needs?
ASSUMPTION: Infobip's company values and work style require candidates who are adaptable, innovative, and customer-focused, with a strong ability to collaborate and thrive in a dynamic work environment.
⚠️ Potential Challenges
- Infobip's large size and diverse product portfolio can present challenges in terms of prioritization and focus.
- The telecommunications industry can be complex and rapidly evolving, requiring candidates to stay up-to-date with industry trends and developments.
- Infobip's global presence may require candidates to work with teams across different time zones and cultures, presenting unique communication and collaboration challenges.
- The on-site work arrangement may require candidates to commute or relocate, depending on their preferred office location.
ASSUMPTION: While Infobip offers numerous opportunities and benefits, candidates should be prepared to navigate the challenges that come with working in a large, global organization and a dynamic industry.
📈 Similar Roles Comparison
- Compared to other Product Marketing Specialist roles, this position offers a unique opportunity to work in the telecommunications industry and gain exposure to a diverse range of products and markets.
- Infobip's large size and global presence provide more extensive growth opportunities and international exposure than smaller companies.
- However, the role may require more travel and a higher degree of adaptability than roles in smaller, more focused organizations.
ASSUMPTION: Candidates should weigh the benefits and challenges of working at a large, global company like Infobip and consider their personal preferences and career goals when evaluating this role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in a specific region or market
- Creating and delivering a sales training session on a new product or feature
- Conducting market research and analysis to inform product positioning and messaging
- Collaborating with cross-functional teams to plan and execute a customer event or conference
ASSUMPTION: These sample projects illustrate the diverse and collaborative nature of the Product Marketing Specialist role at Infobip, requiring strong communication, project management, and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does Infobip support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Infobip measure the success of its product marketing campaigns, and what are the key metrics I should focus on?
- What are the most challenging aspects of working in the telecommunications industry, and how does Infobip address them?
ASSUMPTION: These interview questions are designed to help candidates understand the role's priorities, growth opportunities, and the challenges and rewards of working in the telecommunications industry at Infobip.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your product marketing expertise, stakeholder management experience, and familiarity with the telecommunications industry.
- Prepare for behavioral interview questions that focus on your problem-solving skills, stakeholder management experience, and marketing campaign successes.
- Research Infobip's products, industry, and company culture to demonstrate your enthusiasm and understanding of the role.
- If selected for an interview, be prepared to discuss your approach to product marketing, stakeholder management, and campaign execution in the context of Infobip's products and industry.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
