📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: CNH
🔹 Location: Racine, Wisconsin, United States
🔹 Job Type: On-site
🔹 Category: Machinery Manufacturing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing programs for significant products or product categories
- Establishing marketing strategies, including product direction, advertising, packaging, pricing, and future product development
- Collaborating with distribution channels to increase demand for organization products and services
- Using market research, product analysis, and customer feedback to advance the brand
- Providing training, education, and technical assistance to the sales force and customers
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develops and implements a marketing, branding, and promotional program to stimulate demand for a product or particular line of key products
✅ Establishes marketing strategies including product direction, advertising, packaging, pricing, expense budgets, profit plans, and future product development to manage a product or product category’s life cycle
✅ Plans, implements, and evaluates the strategy for marketing organization brands to various distribution channels
✅ Coordinates merchandising, promotion, and commercial collaboration projects between the organization and distribution channels to increase demand for organization products and services
✅ Uses market research, product analysis, and customer feedback to recognize opportunities for advancing the brand across a range of products and categories
✅ Develops marketing plans for program implementation, monitoring, and evaluation
✅ Provides training, education, and technical assistance to the sales force and customers
✅ Other related duties as assigned
ASSUMPTION: The role may require occasional travel to attend industry events, meet with clients, or visit distribution channels.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant discipline
Experience: A minimum of 6 years of relevant experience or 10+ years of relevant experience
Required Skills:
- Proven experience in product marketing or a related field
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Proficient in Microsoft Office Suite
Preferred Skills:
- Experience in the agriculture or construction industry
- Fluency in additional languages
- Certification in product marketing or a related field
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools (e.g., Excel, Power BI) may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $105,750 - $126,900 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience, and qualification for the role.)
Benefits:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, focusing on agricultural and construction equipment
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration
Founded: 1999, as a result of a merger between Case Corporation and New Holland NV
Company Description:
- CNH is a world-class equipment, technology, and services company operating through its brand portfolio, including Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment
- The company operates commercially through its brand portfolio, which includes agricultural and construction equipment, parts and service, manufacturing, financial services, and product support
- CNH is committed to driving customer efficiency and success through passionate innovation and a global presence
Company Specialties:
- Agricultural Equipment
- Construction Equipment
- Parts & Service
- Manufacturing
- Financial Services
- Product support
- Worldwide Dealer network
- and Capital
Company Website: http://www.CNH.com
ASSUMPTION: CNH's extensive global presence and diverse product portfolio offer unique opportunities for employees to grow both personally and professionally.
📊 Role Analysis
Career Level: Experienced professional, with a focus on strategic decision-making and cross-functional collaboration
Reporting Structure: The Product Marketing Specialist will likely report to a Marketing Manager or Director, with close collaboration with sales, product management, and other internal teams
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential advancement to a Marketing Manager or Director role
- Expansion into other product categories or brands within CNH's portfolio
- Opportunities to gain experience in international markets
ASSUMPTION: Given CNH's size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and innovation
Office Location(s): Racine, Wisconsin, United States
Geographic Context:
- Racine is located in southeastern Wisconsin, approximately 30 miles south of Milwaukee
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
- Wisconsin is known for its strong manufacturing industry and high quality of life
Work Schedule: Full-time, typically 40 hours per week, with occasional overtime or weekend work as needed
ASSUMPTION: The Racine office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Ability to work effectively with cross-functional teams
- Industry knowledge and understanding of CNH's products and markets
Application Tips:
- Highlight relevant experience and achievements in product marketing or a related field
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively with teams
ATS Keywords: Product Marketing, Brand Management, Strategic Planning, Market Research, Customer Feedback, Sales Training, Collaboration, Product Development, Advertising, Pricing Strategy, Merchandising, Commercial Collaboration, Demand Generation
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, Power BI)
- Project management software (e.g., Asana, Trello)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in these tools is not explicitly required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for innovation and driving customer success
- Collaboration and teamwork
- Integrity and respect for all
- Accountability and continuous improvement
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and a data-driven approach to problem-solving?
ASSUMPTION: CNH's culture values innovation, collaboration, and continuous improvement, making it an ideal fit for individuals who thrive in dynamic and fast-paced environments.
⚠️ Potential Challenges
- Occasional travel requirements may present challenges for individuals who prefer a strictly on-site work arrangement
- The fast-paced and dynamic work environment may be overwhelming for individuals who prefer a more structured or predictable work environment
- The role may require working with a diverse range of stakeholders, including internal teams, distribution channels, and customers, which may present unique communication and collaboration challenges
- The competitive nature of the agriculture and construction equipment industries may present challenges in terms of market share and customer acquisition
ASSUMPTION: These challenges can be mitigated through effective communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position may require a stronger focus on strategic planning and cross-functional collaboration
- In the agriculture and construction equipment industries, there is a strong emphasis on understanding customer needs and developing innovative solutions to meet those needs
- Career paths in this industry may involve progression from product marketing to roles in general management, business development, or other strategic functions
ASSUMPTION: This role offers unique opportunities for career growth and development within the agriculture and construction equipment industries.
📝 Sample Projects
- Developing and implementing a marketing campaign to launch a new product line in the agriculture equipment sector
- Conducting market research to identify opportunities for expanding the construction equipment product portfolio
- Collaborating with the sales team to develop targeted training materials to improve customer engagement and satisfaction
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Product Marketing Specialist role at CNH.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for a Product Marketing Specialist at CNH?
- How does the Product Marketing team collaborate with other departments, such as sales and product management?
- What are the most significant challenges facing the agriculture and construction equipment industries, and how does CNH differentiate itself in these markets?
- How does CNH support the professional development and growth of its employees?
- What is the work-life balance like for employees in this role?
ASSUMPTION: These questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively with teams
- Research CNH's products, markets, and competitors to demonstrate your industry knowledge and understanding of the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
