📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Xplor
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting go-to-market efforts for product launches and updates
- Crafting messaging and sales materials tailored for the boutique fitness space
- Building and maintaining sales enablement content
- Collaborating with cross-functional teams to lead training sessions
- Pulling insights from Gong to drive action and improve product feedback
ASSUMPTION: This role requires strong communication skills and the ability to work effectively with various teams to ensure consistent and compelling messaging.
📋 Key Responsibilities
✅ Supporting go-to-market efforts for product launches and updates
✅ Translating product features into clear, compelling messaging
✅ Building and maintaining sales materials
✅ Keeping enablement content up to date and easily accessible
✅ Collaborating with cross-functional teams to lead training sessions
✅ Pulling insights from Gong to drive action and improve product feedback
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years in product marketing, sales enablement, or a similar GTM-focused role (SaaS experience is a plus)
Required Skills:
- Strong ability to translate marketing themes or product features into powerful messages for the sales team
- Experience crafting messages or content pieces leveraged in sales conversations or low-funnel marketing activities
- Strong organization skills and attention to detail
- Tech savvy with experience using SalesLoft, Gong, Guru, and video tools like Loom or Vidyard
Preferred Skills:
- Experience working in the fitness and wellbeing vertical
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 USD
Benefits:
- 12 weeks Gender Neutral Paid Parental Leave
- #GiveBackDays/Commitment to social impact
- Ongoing dedication to Diversity & Inclusion initiatives
- Access to free mental health support
- Flexible working arrangements
Working Hours: 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Specialist role with 2-4 years of experience in the software development industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2024 (based on LinkedIn data)
Company Description:
- Xplor is the first global platform combining SaaS with embedded payments and tools to help businesses grow and succeed.
- They offer software solutions in fast-growing ‘everyday life’ verticals: Education, Fitness & Wellbeing, Field Services, and Personal Services.
- Xplor serves over 106,000 customers that processed over $38 billion in payments across 20 markets in 2024.
Company Specialties:
- Software Development
- Embedded Payments
- Business Growth
Company Website: https://www.xplortechnologies.com/
ASSUMPTION: Xplor is a rapidly growing company with a strong focus on innovation and helping businesses succeed.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Head of Marketing or a similar position.
Work Arrangement: Fully Remote, with eligible working rights and time zone overlap for collaboration.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and drive business growth
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Xplor's rapid growth and expansion.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): Atlanta, Georgia, United States
Geographic Context:
- Atlanta is the capital and most populous city of Georgia, with a diverse and vibrant culture.
- The city is known for its rich history, including the Civil Rights Movement, and offers numerous museums, parks, and entertainment options.
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Standard business hours, with flexible working arrangements
ASSUMPTION: While this role is fully remote, applicants should be aware of the time zone differences and ensure they have eligible working rights.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Communication and presentation skills
- Product marketing expertise and experience
- Cultural fit and alignment with Xplor's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on product marketing and sales enablement roles.
- Tailor your cover letter to demonstrate your understanding of the fitness and wellbeing vertical and Xplor's mission.
- Prepare examples of messaging or content pieces you've created for sales teams in previous roles.
ATS Keywords: Product Marketing, Sales Enablement, Messaging, Content Creation, Sales Teams, Fitness & Wellbeing, Go-to-Market, Sales Materials, Training Sessions, Gong
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and demonstrate their understanding of the role and Xplor's mission.
🛠️ Tools & Technologies
- SalesLoft
- Gong
- Guru
- Loom
- Vidyard
ASSUMPTION: Proficiency in these tools is required for this role, as they are essential for effective communication and collaboration with the sales team.
👔 Cultural Fit Considerations
Company Values:
- Make life simple
- Build for people
- Move with purpose
- Create lasting communities
Work Style:
- Collaborative and team-oriented
- Focused on driving business growth and innovation
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have experience working in the fitness and wellbeing vertical?
- Are you comfortable using various sales and marketing tools to create and deliver effective messaging?
- Do you thrive in a collaborative and dynamic work environment?
ASSUMPTION: Applicants should assess their fit with Xplor's values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the rapid growth and evolution of the company
- Working effectively with cross-functional teams in a remote environment
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome successfully.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager or Sales Enablement Manager, but with a focus on the fitness and wellbeing vertical.
- Compared to other product marketing roles, this position requires a strong understanding of the boutique fitness space and its unique challenges and opportunities.
- Career progression in this role could lead to senior marketing or management positions within Xplor or other organizations in the software development industry.
ASSUMPTION: Applicants should consider their experience and career goals when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive sales enablement guide for a new product launch in the fitness and wellbeing vertical
- Creating targeted messaging and content pieces for sales teams to use in low-funnel marketing activities
- Collaborating with cross-functional teams to lead training sessions and ensure effective onboarding of new sales team members
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical go-to-market process for a new product launch in the fitness and wellbeing vertical?
- How does the sales team currently approach the boutique fitness space, and what are the key challenges and opportunities in this market?
- What are the most important qualities and skills for someone to succeed in this role, given Xplor's values and work style?
- How does Xplor support the growth and development of its employees, particularly in marketing and sales roles?
- What are the most pressing challenges facing the sales team in the fitness and wellbeing vertical, and how can this role help address them?
ASSUMPTION: These questions help applicants better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant experience and achievements in your resume, focusing on product marketing and sales enablement roles.
- Tailor your cover letter to demonstrate your understanding of the fitness and wellbeing vertical and Xplor's mission.
- Prepare examples of messaging or content pieces you've created for sales teams in previous roles.
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
