Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: CluneTech

🔹 Location: Bulgaria (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (Bulgaria)

🚀 Job Overview

Key aspects of this role include:

• Crafting clear, compelling product messaging for HR leaders, managers, and employees
• Planning and executing go-to-market strategies for new features, updates, and product launches
• Producing high-quality marketing collateral, including product sheets, presentations, and sales enablement materials
• Conducting competitor analysis and market research to inform positioning and product strategy
• Collaborating with content and design teams to create case studies, blog posts, and product-related content
• Partnering with the sales team to support campaigns and ensure alignment between product and customer needs
• Monitoring product performance and market trends to identify opportunities for optimization and growth

ASSUMPTION: This role requires a strong focus on digital marketing and content creation, with a significant portion of the work involving writing and messaging. It also assumes a collaborative approach, working closely with various teams to achieve common goals.

📋 Key Responsibilities

✅ Craft clear, compelling product messaging that speaks to HR leaders, managers, and employees

✅ Plan and execute go-to-market strategies for new features, updates, and product launches

✅ Produce high-quality marketing collateral, including product sheets, presentations, and sales enablement materials

✅ Conduct competitor analysis and market research to inform positioning and product strategy

✅ Gather and synthesize customer insights to support persona development and messaging refinement

✅ Collaborate with content and design teams to create case studies, blog posts, and product-related content

✅ Partner with the sales team to support campaigns and ensure alignment between product and customer needs

✅ Monitor product performance and market trends to identify opportunities for optimization and growth

ASSUMPTION: This role assumes a proactive approach to staying updated with market trends and competitor activities, as well as a strong ability to analyze data and draw insights from it.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-2 years of experience in a B2B marketing role, with SaaS experience being a plus

Required Skills:

• Strong writing skills - comfortable crafting content for web, email, and social channels
• Knowledge of SEO, paid social, and website content management
• Experience using tools like HubSpot, WordPress, Webflow, Semrush, Google Analytics, or similar platforms
• Comfortable working with data to track campaign performance and suggest improvements
• Familiarity with Canva or basic design tools is a plus

Preferred Skills:

• Fluency in additional languages
• Experience with marketing automation tools
• Background in product marketing or a related field

ASSUMPTION: This role assumes a strong foundation in digital marketing and content creation, with a willingness to learn and adapt to new tools and platforms as needed.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Flexible Working Policy with a combination of remote and office working
• Multisport Cards
• 22 Annual Leave Days for all employees plus additional days with length of service
• Lifework days: ½ day each quarter to get your life work done
• Flex hours where you can work your 5 days across 4.5 days
• Additional Health Insurance including dental and vision care
• Team Buildings & Parties
• Life Insurance
• Refer a Friend Bonus
• Discounts across various stores, theatres, restaurants
• Employee-led CSR Programme, CluneTech Cares, with one paid Volunteer Day per year
• CluneTech Life – corporate wellness program
• Monthly Food Vouchers
• Company Paid Trainings & Learning Accounts
• #OneTeam Awards and Annual Employee of the Year Awards
• Milestone Recognition Program
• Free Sports: Football, Tennis, Volleyball
• Employee Assistance Program
• Meeting Free Days – a specific no meeting day where we encourage no meetings so you (and your team) can focus on getting things done!
• Compassionate Leave: up to 4 weeks paid leave for the loss of a loved one
• Compassionate Leave for pets: up to 2 days
• 5 days company-paid Miscarriage / Pregnancy Loss Leave (applicable for partner also)

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are comprehensive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1996 (Over 25 years ago)

Company Description:

• CluneTech is a suite of companies providing industry-leading solutions that make business better
• Recognized as one of Ireland’s Best Workplaces, with a number of high-profile awards
• Headquartered in Ireland with over 1,200 staff across 30 countries, offering corporate financial solutions to large multinationals

Company Specialties:

• Tax return preparation
• Global mobility tax
• International payroll
• VAT refunds
• VAT compliance
• International payments
• Tuition fee payments
• Sales promotions
• Income tax refunds
• Dividend withholding tax recovery
• Visa Processing
• Promotional Marketing

Company Website: http://www.clunetech.com

ASSUMPTION: CluneTech is a well-established, large enterprise with a strong focus on employee well-being and company culture. Its extensive global presence and diverse range of services make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: Mid-level (1-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (Combination of remote and office work)

Growth Opportunities:

• Potential career progression into senior marketing roles or specialized product marketing positions
• Opportunities to work on international projects and gain global experience
• Chance to collaborate with various teams and develop a broad range of marketing skills

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development, given CluneTech's large size and global presence.

🌍 Location & Work Environment

Office Type: Hybrid (Combination of remote and office work)

Office Location(s): Bulgaria (Remote)

Geographic Context:

• Bulgaria has a low cost of living compared to Western Europe, with affordable housing and consumer goods
• The country offers a high quality of life, with a rich cultural heritage, beautiful landscapes, and a growing expat community
• Bulgaria's time zone (EET/EEST) is favorable for collaboration with European and Middle Eastern teams

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: Working remotely from Bulgaria offers a unique blend of affordability, quality of life, and cultural richness, making it an attractive location for international professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Writing and communication skills
• Marketing strategy and planning
• Product positioning and messaging
• Data analysis and interpretation
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Showcase your understanding of the product marketing role and CluneTech's offerings in your application materials
• Prepare a portfolio or examples of your previous marketing work, if applicable
• Follow up with the hiring manager or HR team after your interview to express your interest in the role

ATS Keywords: Product Marketing, B2B Marketing, SaaS, Digital Marketing, Content Creation, Go-to-Market Strategy, Competitor Analysis, Market Research, Customer Insights, Sales Enablement, Marketing Collateral, Product Messaging

ASSUMPTION: The application process for this role is likely to be competitive, given CluneTech's strong reputation and the attractive nature of the position. Applicants should tailor their materials and prepare thoroughly to demonstrate their fit for the role.

🛠️ Tools & Technologies

• HubSpot
• WordPress
• Webflow
• Semrush
• Google Analytics
• Canva
• Microsoft Office Suite
• Slack
• Zoom

ASSUMPTION: This role requires proficiency in a range of marketing tools and technologies, with a focus on digital marketing and content creation platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability
• Respect
• Work-Life Balance

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to learning
• Strong communication and interpersonal skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do I align with CluneTech's core values and company culture?
• Am I comfortable working in a hybrid remote/office environment and managing my time effectively?
• Do I possess strong writing and communication skills, with a proven track record in digital marketing and content creation?

ASSUMPTION: CluneTech places a strong emphasis on cultural fit, with a focus on collaboration, customer focus, and work-life balance. Applicants should assess their alignment with these values and work styles before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic environment
• Adapting to new tools and technologies as the company evolves
• Working with diverse teams across different time zones and cultures
• Balancing remote work and office-based collaboration effectively

ASSUMPTION: These challenges are inherent to working in a large, global enterprise with a hybrid work arrangement. Successful candidates will be adaptable, organized, and comfortable working in a dynamic, multicultural environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique blend of international exposure, growth opportunities, and a strong focus on digital marketing and content creation
• CluneTech's large size and global presence provide a diverse range of projects and collaboration opportunities not typically found in smaller organizations
• Career paths in product marketing can vary widely depending on the company's size, industry, and specific product offerings. At CluneTech, there is potential for both vertical and horizontal career growth

ASSUMPTION: This role offers a unique combination of international exposure, growth opportunities, and a strong focus on digital marketing and content creation, making it an attractive choice for marketing professionals seeking to advance their careers in a global enterprise.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product feature, including messaging, collateral, and launch event planning
• Conducting market research and competitor analysis to inform product positioning and pricing strategy
• Creating a series of blog posts and case studies to showcase the benefits of CluneTech's promotional management services
• Collaborating with the sales team to develop targeted email campaigns and sales enablement materials for key accounts

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaboration opportunities available to the Product Marketing Specialist at CluneTech.

❓ Key Questions to Ask During Interview

• Can you describe the product marketing team's structure and how this role fits within it?
• How does the company support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its product marketing efforts, and what KPIs are most important for this role?
• What are the biggest challenges facing the product marketing team currently, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the role's structure, priorities, and challenges, as well as the company's approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on product marketing, digital marketing, and content creation
• Prepare a portfolio or examples of your previous marketing work, if applicable
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and ask any remaining questions
• If selected for the role, be prepared to provide references and complete any additional background checks or assessments as required

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.