📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Storio Group
🔹 Location: Barcelona, Spain
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Monitoring product performance and marketing initiatives
- Conducting market research and competitive analysis
- Collaborating with cross-functional teams to develop go-to-market strategies
- Crafting compelling messaging for products
- Driving growth objectives for established and emerging categories
ASSUMPTION: This role requires a balance of analytical skills and creativity, with a strong focus on driving product success through strategic marketing initiatives.
📋 Key Responsibilities
✅ Monitor key performance indicators (KPIs) to track product performance and marketing initiatives
✅ Conduct market research and competitive analysis to identify trends and opportunities
✅ Collaborate with Product Marketing Lead Specialists to shape the strategic roadmap
✅ Work with Brand, Marketing, Commercial, and Studio teams to ensure products shine in campaigns
✅ Develop, plan, and execute go-to-market strategies for new product launches and feature updates
✅ Craft compelling value propositions and messaging that resonate with customers
✅ Formulate a clear roadmap for emerging categories, building compelling business cases to prioritize resources
ASSUMPTION: This role involves a mix of data-driven analysis, strategic planning, and cross-functional collaboration to drive product success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing, launch experience, or related roles
Required Skills:
- Proven experience in launching products, developing go-to-market plans, or managing product lifecycles
- Strong analytical skills and commercial acumen
- Excellent communication skills in English, with additional languages being a bonus
- Experience working with diverse teams, such as product management, commercial, user experience, and research
Preferred Skills:
- Industry insight and understanding of the competitive landscape
- Customer-centric approach and experience in customer research
- Compelling storytelling abilities and experience in content creation
- Influential collaboration skills and ability to drive alignment without direct authority
- Strategic thinking and ability to consider a product's role within the overall business strategy
ASSUMPTION: Candidates should have a strong foundation in product marketing, with a proven track record of driving product success through strategic initiatives.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in Barcelona)
Benefits:
- Meaningful work creating personalized photo products
- A culture of heart, with a focus on diversity, respect, and genuine relationships
- A commitment to excellence, with a drive for continuous improvement
- Ownership and growth opportunities, with a focus on empowering employees
- A spirit of curiosity, encouraging innovation and new ideas
- A focus on joy, with an emphasis on finding and sharing joy with customers and team members
Working Hours: Full-time, with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Barcelona, with additional benefits focused on personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically personalized photo products
Company Size: Medium (501-1,000 employees), offering a balance between structure and agility
Founded: 2010, with a history of growth and innovation in the personalized photo product industry
Company Description:
- Storio Group brings customers' stories to life through high-quality personalized photo products
- Innovative technology enables customers to easily personalize their creations
- Focused on creating new ways to pass memories and stories between people and generations
Company Specialties:
- Photo books
- Wall decor
- Calendars
- Gifts
Company Website: www.storiogroup.com
ASSUMPTION: Storio Group is a well-established company in the personalized photo product industry, with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Product Marketing Lead Specialist
Work Arrangement: On-site, with the opportunity to work from the Barcelona office
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Product Marketing team
- Opportunities to work on diverse projects and categories
- Chance to develop skills in cross-functional collaboration and strategic planning
ASSUMPTION: This role offers a mix of short-term projects and long-term strategic initiatives, with opportunities for growth and development within the Product Marketing team.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Barcelona
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong tech industry
- Storio Group's office is located in a dynamic neighborhood with easy access to public transportation
- The city offers a high quality of life, with a rich cultural scene, beautiful architecture, and a Mediterranean climate
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for team meetings and events
ASSUMPTION: The Barcelona office offers a modern, collaborative work environment, with easy access to public transportation and a vibrant cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Product Marketing Lead Specialist and a team member
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Storio Group's values
- Strategic thinking and initiative
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your market research, competitive analysis, and go-to-market strategies
- Demonstrate your passion for Storio Group's mission and products
ATS Keywords: Product Launch, Go-to-Market Planning, Data Analysis, Communication, Cross-Functional Collaboration, Market Research, Competitive Analysis, Content Creation, Strategic Thinking, Customer Research, Storytelling, Influencing, Commercial Acumen, Value Proposition Development, Performance Tracking, Trend Identification
ASSUMPTION: The interview process is designed to assess candidates' analytical skills, communication abilities, and cultural fit, with a focus on strategic thinking and initiative.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter)
- Project management tools (Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Analytics, with additional tools and technologies depending on the specific projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Meaningful Work
- A Culture of Heart
- A Commitment to Excellence
- Ownership and Growth
- A Spirit of Curiosity
- A Focus on Joy
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and curious
- Focused on driving results and growth
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and using it to drive strategic decisions?
- Do you have a passion for innovation and finding new ways to connect with customers?
- Are you results-driven and focused on driving growth and success?
ASSUMPTION: Storio Group values candidates who are collaborative, data-driven, innovative, and results-focused, with a strong commitment to driving growth and success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating with diverse teams and stakeholders
- Adapting to changes in the market and competitive landscape
ASSUMPTION: This role presents challenges in terms of managing multiple priorities, working in a fast-paced environment, and collaborating with diverse teams, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on product marketing and go-to-market strategies
- Storio Group's industry-specific context requires a strong understanding of personalized photo products and the competitive landscape
- Career path comparison: This role offers opportunities for growth within the Product Marketing team, with potential advancement to senior or management positions
ASSUMPTION: This role is unique in its focus on product marketing and go-to-market strategies within the personalized photo product industry, offering opportunities for growth and development within the Product Marketing team.
📝 Sample Projects
- Conducting market research and competitive analysis for a new product launch
- Developing and executing a go-to-market strategy for an emerging category
- Crafting compelling messaging and value propositions for a product line
ASSUMPTION: Sample projects in this role involve market research, competitive analysis, go-to-market strategies, and messaging development, with a focus on driving product success through strategic marketing initiatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as Product, Brand, and Commercial?
- What are the most challenging aspects of working in the Product Marketing team at Storio Group?
- How does Storio Group support the growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
ASSUMPTION: These interview questions are designed to assess the role's priorities, collaboration, challenges, growth opportunities, performance metrics, and overall fit within the Product Marketing team at Storio Group.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your market research, competitive analysis, and go-to-market strategies
- Demonstrate your passion for Storio Group's mission and products
- Follow up with the HR team one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
