📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Comcast
🔹 Location: CO - Englewood, 345 Inverness Dr S Ste 130
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Amplifying the voice of Product Marketing in Central and Pacific regions
- Driving the product feedback loop from customers, prospects, Sales, and Sales Development
- Partnering with various teams to provide content that clarifies product positioning, capabilities, and competitive claims
- Serving as the Field Lead for one or more related stakeholder teams
- Participating in regular Product Marketing Team calls and competitive positioning training
ASSUMPTION: This role requires strong communication skills, a deep understanding of product marketing, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Amplify the voice of Product Marketing in Central and Pacific regions, working closely with product subject matter experts and related stakeholders to develop deep product knowledge
✅ Own the feedback loop for one or more client-facing products, serving as the connection point within the Product Commercialization effort, sharing all customer/Sales/Sales Dev feedback and enhancement ideas with the associated product owner
✅ Partner with teams in Global Marketing & Insights, Change Management, Strategic Comms, Learning & Performance, and others to provide content that clarifies our product positioning, capabilities, and competitive claims
✅ Own the role of Field Lead for one or more related stakeholder teams who work closely with Product Marketing
✅ Participate in all Product Marketing Team calls, including weekly team updates, monthly Product Updates for Leaders, and competitive positioning training
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree (preferred, but relevant coursework and experience may be considered)
Experience: 5-7 years of relevant work experience
Required Skills:
- Competitive Positioning
- Product Marketing
- Product Positioning
Preferred Skills:
- Experience in the advertising or media industry
- Familiarity with TV advertising ecosystem
ASSUMPTION: A strong background in product marketing, competitive positioning, and stakeholder management is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $60,240.89 - $125,501.85 (based on location)
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on advertising and media solutions
Company Size: 10,001+ employees, offering a large, established work environment with extensive resources and growth opportunities
Founded: 1963, with a rich history of innovation and growth in the telecommunications industry
Company Description:
- Comcast is a global leader in telecommunications, media, and technology, providing a wide range of services to millions of customers
- The company's advertising division, Comcast Advertising, helps brands connect with audiences on every screen using advanced data, technology, and premium video content
- Comcast Advertising offers a dynamic and innovative work environment, with a focus on driving the TV advertising industry forward
Company Specialties:
- Multiscreen TV advertising
- Advanced data and technology for targeted advertising
- Premium video content distribution
Company Website: https://corporate.comcast.com/
ASSUMPTION: Comcast offers a diverse and inclusive work environment, with a strong focus on employee growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports to the Manager, Product Marketing, within the Global Marketing & Insights organization
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on the specific needs of the role and the company
Growth Opportunities:
- Progression to senior or management roles within the Product Marketing team
- Expansion into related fields, such as sales, marketing, or product management
- Opportunities to work on high-impact projects and initiatives, driving innovation and growth within the company
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment, with opportunities for collaboration and interaction with various teams and stakeholders
Office Location(s): CO - Englewood, 345 Inverness Dr S Ste 130 (primary location), with additional offices in various states and countries
Geographic Context:
- The primary office is located in the Denver metropolitan area, offering a vibrant and dynamic work environment
- The company has a strong presence in the United States, with additional offices and operations in various countries around the world
Work Schedule: Full-time, with a flexible work schedule that may include occasional overtime or weekend work as needed
ASSUMPTION: The work environment at Comcast is collaborative, innovative, and focused on driving results and growth within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interviews with hiring managers and team members
- Final interviews or assessments, as needed
Key Assessment Areas:
- Product marketing expertise and knowledge
- Communication and presentation skills
- Stakeholder management and collaboration
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the TV advertising ecosystem and Comcast's products and services
- Prepare for behavioral and situational interview questions, focusing on your ability to work effectively with various stakeholders and manage multiple priorities
ATS Keywords: Product Marketing, Competitive Positioning, TV Advertising, Stakeholder Management, Product Positioning
ASSUMPTION: The application process at Comcast is thorough and comprehensive, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Presentation software (e.g., PowerPoint, Google Slides)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and the project, but a strong proficiency in Microsoft Office Suite is typically required.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Innovation
- Respect
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and responsive to change
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you approach working with various stakeholders to clarify product positioning and competitive claims?
- Can you provide an example of a time when you successfully drove a product feedback loop, incorporating feedback from customers, prospects, Sales, and Sales Development?
- How do you stay up-to-date with the ever-changing TV advertising ecosystem, and how do you apply this knowledge to your work?
ASSUMPTION: A strong cultural fit at Comcast requires a focus on customer-centricity, innovation, and collaboration, with a commitment to delivering high-quality work and driving results.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines, with a focus on balancing short-term tasks and long-term strategic initiatives
- Working effectively with various stakeholders, including product subject matter experts, marketing teams, and sales teams
- Staying up-to-date with the ever-changing TV advertising ecosystem and incorporating this knowledge into product positioning and competitive claims
- Balancing the need for deep product knowledge with the requirement to provide clear and concise content for various stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a deep understanding of the TV advertising ecosystem and Comcast's products and services.
📈 Similar Roles Comparison
- This role is unique in its focus on amplifying the voice of Product Marketing in specific regions and driving the product feedback loop
- Similar roles in the industry may focus more on competitive positioning, product positioning, or stakeholder management, but may not have the same regional focus or product feedback loop responsibility
- Career progression in this role may lead to senior or management positions within the Product Marketing team, or expansion into related fields such as sales, marketing, or product management
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, with a focus on driving results and growth within the company.
📝 Sample Projects
- Developing a comprehensive competitive positioning document for a new product launch, incorporating feedback from various stakeholders and subject matter experts
- Creating a series of training modules to educate sales and marketing teams on the features and benefits of Comcast's product suite, with a focus on driving adoption and usage
- Conducting a comprehensive market analysis to identify trends and opportunities in the TV advertising ecosystem, and incorporating this knowledge into product positioning and competitive claims
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on driving results and growth within the company.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role, and how it may vary depending on the specific needs of the team and the project?
- How does this role collaborate with other teams and stakeholders within the company, and what are the key priorities for success in this role?
- What opportunities are there for professional growth and development within the company, and how does this role contribute to those opportunities?
- How does Comcast support work-life balance for its employees, and what resources are available to help manage stress and maintain a healthy work environment?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked over time?
ASSUMPTION: These questions demonstrate a strong interest in the role and a commitment to understanding the work environment and opportunities for growth and development within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, competitive positioning, and stakeholder management
- Prepare for behavioral and situational interview questions, focusing on your ability to work effectively with various stakeholders and manage multiple priorities
- Research Comcast's products and services, as well as the TV advertising ecosystem, to demonstrate your understanding of the company and the industry
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
