📌 Core Information
🔹 Job Title: Product Marketing Specialist - TLB, VC and SSL
🔹 Company: CNH
🔹 Location: Pithampur, Madhya Pradesh, India
🔹 Job Type: On-site
🔹 Category: Machinery Manufacturing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting competition and market analysis to inform product strategy
- Preparing marketing materials and sales support to drive product success
- Facilitating product training and customer engagement to enhance product adoption
- Collaborating with cross-functional teams to improve products and pricing
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Conduct competition product and feature benchmarking analysis
✅ Perform industry and market analysis to identify trends and opportunities
✅ Prepare marketing materials, including product presentations, walkaround videos, and selling against presentations
✅ Provide sales support, including responding to sales team queries, tender support, and new variant code requests
✅ Collaborate on product pricing strategies and pricing meeting inputs
✅ Support conferences, exhibitions, and events, including product walkarounds and message board content
✅ Facilitate product training and customer factory visits
✅ Conduct order loss analysis and product improvements
ASSUMPTION: This role involves a mix of strategic analysis, creative content development, and collaborative problem-solving.
🎯 Required Qualifications
Education: BE/B.Tech - Mech or Auto Engineering
Experience: 8-10 years in a relevant role
Required Skills:
- Proven experience in competition analysis and market research
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Familiarity with SAP transaction codes and utility
- Ability to work effectively in a cross-functional team environment
Preferred Skills:
- MBA/PgDM in marketing
- Experience in the agricultural or construction equipment industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong technical background and relevant industry experience are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a 5-10 year experienced professional in the machinery manufacturing sector in India)
Benefits:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing - CNH is a global leader in the production of agricultural and construction equipment, with a strong focus on innovation and sustainability.
Company Size: 10,001+ employees - As a large organization, CNH offers extensive resources and opportunities for career growth and development.
Founded: 1999 - CNH was formed through the merger of Case Corporation and New Holland NV, bringing together two iconic brands with a rich history in the machinery industry.
Company Description:
- CNH is committed to sustainably advancing the noble work of farmers and builders worldwide through innovative products and solutions.
- The company's portfolio includes brands such as Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment.
- CNH is dedicated to delivering solutions that benefit people and the planet, with a focus on productivity, sustainability, and precision technology.
Company Specialties:
- Agricultural Equipment
- Construction Equipment
- Parts & Service
- Manufacturing
- Financial Services
- Product support
- Worldwide Dealer network
- and Capital
Company Website: http://www.CNH.com
ASSUMPTION: CNH's large size and global presence offer applicants the opportunity to work on diverse projects and gain international experience.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for professionals with 5-10 years of experience seeking to advance their careers in product marketing within the machinery manufacturing industry.
Reporting Structure: The Product Marketing Specialist reports directly to the Marketing Manager and collaborates with various cross-functional teams, including sales, product management, and engineering.
Work Arrangement: On-site - This role requires a presence in the Pithampur office to facilitate collaboration with local teams and customers.
Growth Opportunities:
- Progression to senior roles within the marketing department or related functions
- Expansion of responsibilities to cover additional product lines or regions
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: Successful candidates in this role will have the opportunity to grow their careers within CNH's extensive global network.
🌍 Location & Work Environment
Office Type: On-site - This role requires a physical presence in the Pithampur office to facilitate collaboration and communication with local teams and customers.
Office Location(s): Pithampur, Madhya Pradesh, India
Geographic Context:
- Pithampur is a major industrial hub in central India, with a strong focus on automotive and machinery manufacturing.
- The region offers a mix of urban and rural environments, with easy access to major cities like Indore and Bhopal.
- Madhya Pradesh is known for its rich cultural heritage and historical significance, providing ample opportunities for leisure and recreation.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: The on-site work arrangement in Pithampur offers candidates the opportunity to engage with local teams and customers, fostering strong relationships and a deep understanding of the market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and relevant team members
- Final round interview with senior leadership
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Industry knowledge and market awareness
- Cultural fit and alignment with CNH's values
Application Tips:
- Highlight relevant experience in competition analysis, market research, and marketing materials development
- Tailor your resume and cover letter to emphasize skills and accomplishments that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
ATS Keywords: Competition analysis, market research, marketing materials, sales support, product training, product pricing, event support, customer engagement, machinery manufacturing, agricultural equipment, construction equipment
ASSUMPTION: CNH's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- SAP
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective collaboration and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Innovation
- Sustainability
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with large datasets and drawing insights from them?
- Do you have a proven track record of driving results through innovative marketing strategies?
ASSUMPTION: Candidates who align with CNH's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Adapting to changes in the market and competitive landscape
- Collaborating effectively with cross-functional teams and stakeholders
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: Successful candidates in this role will be able to overcome these challenges by demonstrating strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager in other machinery manufacturing or related industries, with a focus on competition analysis, market research, and marketing materials development
- However, the specific products, target markets, and competitive landscape may vary depending on the industry and organization
- Career progression in this role may lead to senior marketing positions or related functions within CNH or other organizations
ASSUMPTION: While this role shares similarities with other product marketing positions, the unique aspects of CNH's business and the machinery manufacturing industry require a tailored approach to marketing strategy and execution.
📝 Sample Projects
- Conducting a comprehensive competitive analysis of key rivals in the agricultural equipment market
- Developing a targeted marketing campaign to launch a new construction equipment product line
- Facilitating a customer engagement event to gather feedback and improve product offerings
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic analysis to creative execution and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging competition or market dynamics our products face, and how this role will address them?
- How does this role collaborate with other departments, such as sales and engineering, to drive product success?
- What opportunities are there for professional development and growth within CNH?
- How does CNH support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CNH careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications
- Prepare for the interview by researching CNH's products, market, and competitors, as well as the specific requirements of the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
