📌 Core Information
🔹 Job Title: Product Marketing Strategist
🔹 Company: Life.Church
🔹 Location: Edmond, Oklahoma
🔹 Job Type: Full-Time/ Salary
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategic communication campaigns to drive app engagement
- Collaborating with cross-functional teams to align strategies with overall objectives
- Leveraging data to inform segmentation and communication strategies
- Staying ahead of industry trends and evaluating emerging technology and platforms
ASSUMPTION: This role requires a strong understanding of marketing strategies, data analysis, and industry trends to effectively drive app engagement and user growth.
📋 Key Responsibilities
✅ Lead marketing executions through strategic planning and collaboration with key stakeholders
✅ Develop strategic campaigns that support YouVersion’s efforts
✅ Leverage YouVersion channels to move individuals to action
✅ Develop go-to-market strategies for test apps or market expansion
✅ Understand app engagement trends and consumer insights to inform future campaign executions
✅ Steward the brand position of assigned product(s) and maintain a pulse on the competitive landscape
✅ Collaborate with internal teams and use external insights to better understand the YouVersion Community
✅ Review data to inform strategy related to audience segmentation and communication strategies
✅ Craft strategies for YouVersion communication channels with accuracy and excellence
✅ Effectively present ideas with vision and direction
✅ Stay ahead of industry trends and consistently evaluate how YouVersion can leverage existing and emerging technology and platforms to advance engagement
✅ Develop actionable insights based on data and communicate this information through verbal, written, and visual channels
✅ Lead and coach team members as assigned
ASSUMPTION: This role involves a high degree of collaboration, data analysis, and strategic planning to effectively drive app engagement and user growth.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 3 – 5 years of related work experience
Required Skills:
- Ability to self-motivate, make independent decisions, and solve problems with innovation
- Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change
- Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships
- Effective at process and organizational management to coordinate, structure, and provide vision to projects
- Ability to manage conflict and differing opinions while maintaining composure
- Strong leadership skills and understanding of developing and guiding others
- Strong writing, editing, and proofing skills
Preferred Skills:
- Experience in the tech industry or with app marketing
- Familiarity with Bible App or similar religious apps
ASSUMPTION: While not explicitly stated, experience in the tech industry or with app marketing would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Product Marketing Strategist with 3-5 years of experience in the tech industry)
Benefits:
- Paid parental leave
- Generous employer-paid leave
- Innovative and comprehensive Medical, Dental, and Vision insurance
- Life insurance policy provided for all staff members at 2x annual salary at no cost
- Short-Term and Long-Term disability covered at 100% for full-time qualified staff members
- Comprehensive wellness and mental health benefits
- Generous 401(k) retirement plan allowing a team member to have up to 12.5% contributed into their account in their first year
- $160 annually in development dollars for team members to invest in their professional growth
- Casual dress and work environment
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Strategist with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Life.Church operates in the non-profit sector, specifically in the religious organization industry. They are known for their innovative use of technology to reach people worldwide with their message.
Company Size: Life.Church has 1,001-5,000 employees, making it a mid-sized to large organization. This size allows for ample opportunities for growth and collaboration but may also mean more bureaucracy and competition for roles.
Founded: Life.Church was founded in 1996 and has since grown to become a multi-site Christian church with locations across the United States and globally at Church Online.
Company Description:
- Life.Church is a multi-site Christian church meeting in the United States and globally at Church Online.
- Their mission is to lead people to become fully devoted followers of Christ.
- They are risk-taking, irrationally generous, spiritual contributors who bring their best, laugh hard, and honor God with integrity.
Company Specialties:
- Technology
- Ministry
- Leadership
- App development
- App design
- Bible
- Real estate development
- Architecture
- Finance
- Marketing
- Communication
- Graphic design
- iOS
- Android
- Videography
- Photography
- Payroll
- Childcare
- UI/UX
- Product design
- Product development
Company Website: Life.Church Careers
ASSUMPTION: Life.Church's focus on technology and innovation sets it apart from traditional religious organizations, offering unique opportunities for growth and learning in the tech space.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in product marketing or a related field.
Reporting Structure: The Product Marketing Strategist will report directly to the YouVersion team and collaborate with various internal teams, including Product, Content, Data, Partnerships, Creative, and Brand Voice teams.
Work Arrangement: This role is on-site, requiring the candidate to work from Life.Church's headquarters in Edmond, Oklahoma.
Growth Opportunities:
- Potential career progression into senior marketing roles within the organization
- Opportunities to work on high-impact projects with a global reach
- Chance to develop leadership and mentoring skills by leading and coaching team members
ASSUMPTION: Given Life.Church's size and growth, there are ample opportunities for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Life.Church's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 4600 E 2nd St, Edmond, Oklahoma 73034, US
Geographic Context:
- Edmond, Oklahoma, is a suburb of Oklahoma City, offering a mix of urban and suburban living.
- The area has a relatively low cost of living compared to other major metropolitan areas in the United States.
- Edmond is home to numerous parks, museums, and cultural attractions, providing ample opportunities for recreation and entertainment.
Work Schedule: The work schedule is typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for the role's demands.
ASSUMPTION: Life.Church's headquarters offers a modern, collaborative work environment that supports productivity and innovation. The location in Edmond, Oklahoma, provides a mix of urban and suburban living with a relatively low cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the senior leadership team
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your understanding of the Bible App and YouVersion's mission and values
- Demonstrate your ability to think strategically and creatively about marketing campaigns
- Showcase your experience with data-driven decision-making and analytics
ATS Keywords: Product Marketing, Strategic Planning, Campaign Development, Data Analysis, Communication, Collaboration, Problem-Solving, Bible App, YouVersion
ASSUMPTION: Life.Church's interview process is designed to assess the candidate's strategic thinking, data analysis skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Video editing and production tools (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's assigned projects and teams.
👔 Cultural Fit Considerations
Company Values:
- Risk-taking
- Irrationally generous
- Spiritual contributors
- Bring your best
- Laugh hard
- Honor God with integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and flexible
- Mission-focused and passionate about the organization's goals
Self-Assessment Questions:
- Do you align with Life.Church's mission to lead people to become fully devoted followers of Christ?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a fast-paced, innovative work culture?
- Are you able to maintain a healthy work-life balance while managing multiple projects and deadlines?
ASSUMPTION: Life.Church's values and work style emphasize collaboration, innovation, and a strong commitment to the organization's mission. Candidates should assess their alignment with these factors before applying.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with shifting priorities and deadlines
- Managing multiple projects and stakeholders simultaneously
- Balancing data-driven decision-making with creative, innovative marketing strategies
- Adapting to changes in the tech industry and emerging trends
- Working in a faith-based organization, which may require a specific set of beliefs and values
ASSUMPTION: These challenges are inherent to the role and require a candidate with strong organizational skills, adaptability, and a commitment to Life.Church's mission.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on driving app engagement and user growth within a faith-based organization
- Industry-specific context: The Bible App and YouVersion have unique marketing challenges and opportunities compared to secular apps
- Career path comparison: This role offers opportunities for growth within Life.Church's marketing department and potentially into senior leadership positions
ASSUMPTION: This role is unique in its focus on driving app engagement and user growth within a faith-based organization, offering a distinct set of challenges and opportunities compared to similar roles in the tech industry.
📝 Sample Projects
- Developing a strategic marketing campaign to drive user engagement during the holiday season
- Analyzing user data to identify trends and inform targeted marketing efforts
- Collaborating with the product team to launch a new feature or app update
- Creating engaging content for YouVersion's social media channels to increase brand awareness
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborations required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the YouVersion department?
- How does Life.Church support the professional growth and development of its employees?
- What are the most significant challenges facing the YouVersion team in the coming year, and how can this role address them?
- How does Life.Church measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and integration with other Life.Church departments, such as ministry or technology?
ASSUMPTION: These questions are designed to help the candidate understand the team dynamics, growth opportunities, and key performance metrics for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare a portfolio or examples of your past marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
