📌 Core Information
🔹 Job Title: Product Marketing Strategist
🔹 Company: United Federal Credit Union
🔹 Location: St. Joseph, Michigan
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to achieve product growth goals
- Conducting market research and analyzing product performance
- Managing product lifecycles and collaborating with cross-functional teams
- Communicating United's brand and value proposition effectively
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop, coordinate, and execute marketing plans that accomplish product growth goals
✅ Conduct market and target audience research to position products effectively
✅ Manage product lifecycles through development of go-to-market strategies and end-of-life strategies
✅ Act as an ambassador of the United brand and maintain product viability in the marketplace
✅ Monitor and analyze product performance and report on marketing activities
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical work to drive product growth and market share.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of marketing or communications experience
Required Skills:
- Excellent verbal and written communication skills
- Creativity and strong organizational skills
- Proven experience in developing and executing marketing plans
- Proficiency in Microsoft Office Suite (PowerPoint, Word, and Excel)
- Familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop) preferred
- Social media experience preferred
- Project management experience a plus
Preferred Skills:
- Experience with CRM software
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in marketing, excellent communication skills, and the ability to work effectively in a team environment.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Product Marketing Strategist with 3-5 years of experience in the financial services industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on United products and services
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:30am-5:00pm (with flexibility for occasional evenings and weekends as needed)
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: United Federal Credit Union operates in the financial services industry, offering a wide range of personal and business banking products and services.
Company Size: United has over 700 employees and serves over 100,000 members across seven states.
Founded: 1949, in St. Joseph, Michigan
Company Description:
- United was founded on the principle of "people helping people" and remains dedicated to serving its members and communities
- The credit union offers competitive rates, fewer fees, and greater investments in local communities compared to traditional banks
- United has expanded to over 30 branches and has been recognized as a top workplace and inspiring global organization
Company Specialties:
- Personal Finance
- Business Services
- Corporate Partnership
- Online Banking
- Member Education
Company Website: unitedfcu.com
ASSUMPTION: United Federal Credit Union is a well-established financial institution with a strong commitment to its members and communities.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: The Product Marketing Strategist will report directly to the Vice President of Marketing
Work Arrangement: On-site, with occasional remote work for specific projects or meetings
Growth Opportunities:
- Potential advancement to a senior marketing role or management position
- Expansion of responsibilities based on the candidate's performance and the company's growth
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department and potentially beyond.
🌍 Location & Work Environment
Office Type: United's headquarters is located in St. Joseph, Michigan, with additional branches across seven states
Office Location(s): 150 Hilltop Rd, St Joseph, Michigan 49085, US
Geographic Context:
- St. Joseph, Michigan, is a small city with a population of approximately 8,300 people
- The cost of living in St. Joseph is relatively low compared to larger cities in the region
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
Work Schedule: Monday-Friday, 8:30am-5:00pm, with flexibility for occasional evenings and weekends as needed
ASSUMPTION: The work environment is collaborative and supportive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Vice President of Marketing
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Creativity and innovation
- Project management and organizational skills
- Industry knowledge and understanding of United's products and services
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of United's brand and value proposition in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively in a team environment
- Showcase your portfolio or examples of marketing campaigns you've developed and executed
ATS Keywords: Product Marketing, Strategic Planning, Marketing Campaigns, Market Research, Product Management, CRM, Adobe Creative Suite, Microsoft Office Suite
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with United's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello)
- Google Analytics or similar web analytics tools
ASSUMPTION: The Product Marketing Strategist will need to be proficient in using various marketing tools and technologies to effectively execute their responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Collaboration
- Innovation
- Community involvement
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
- Ability to work effectively in a fast-paced environment
Self-Assessment Questions:
- How do you demonstrate United's value of being member-focused in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
- How do you prioritize and manage multiple projects or tasks simultaneously?
ASSUMPTION: United Federal Credit Union values candidates who are member-focused, collaborative, and results-driven, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in product offerings or market conditions
- Working with various teams and stakeholders to align marketing efforts
- Maintaining a strong work-life balance in a fast-paced environment
ASSUMPTION: The Product Marketing Strategist will need to be proactive, adaptable, and organized to effectively manage these potential challenges.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a strong focus on strategic planning and product management
- Unlike other roles, the Product Marketing Strategist will need to balance both tactical execution and analytical work
- Career progression may involve moving into senior marketing roles or management positions within the company
ASSUMPTION: This role offers a unique blend of strategic, tactical, and analytical responsibilities, with opportunities for career growth and development within the marketing department and potentially beyond.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service
- Conducting market research to identify opportunities for product improvement or expansion
- Managing the end-of-life strategy for a legacy product or service
- Collaborating with cross-functional teams to create marketing assets and content that align with United's brand guidelines
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic, tactical, and analytical nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing department collaborate with other departments, such as product development and sales?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does United support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's expectations for the Product Marketing Strategist.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively in a team environment
- Showcase your portfolio or examples of marketing campaigns you've developed and executed
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
