- Job Title: Product Marketing Strategist
- Company: United Federal Credit Union
- Location: Reno, NV
- Job Type: Hybrid (3 days onsite per week)
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies to meet growth goals
- Collaborating with cross-functional teams to drive product growth
- Conducting market research and analyzing product performance
- Communicating the unique selling proposition of the organization
- Working closely with sales, marketing, product development, and public relations teams
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
- Product Marketing Strategy Development (30%)
- Develop, coordinate, and execute marketing plans to accomplish product growth goals
- Utilize multi-media campaigns and personalized marketing efforts to support product line sales staff
- Market Research & Analysis (25%)
- Conduct market and target audience research to position products that differentiate from competitors
- Address member pain points and drive product awareness and demand
- Product Lifecycle Management (25%)
- Manage product lifecycle through development of go-to-market strategy for product launches or enhancements and end of life strategy for product sunsets
- Collaborate regularly with product operation teams and product management teams to support product roadmap
- Brand Ambassador & Content Management (10%)
- Act as an ambassador of the United brand and maintain product promotions, assets, and content that align with brand guidelines and integrated marketing efforts
- Perform other duties as assigned
- Marketing Performance Tracking (10%)
- Responsible for the metrics, reporting, and tracking of marketing activities supporting assigned product lines
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: Three to five years of marketing or communications experience
- Required Skills:
- Excellent verbal and written communication skills
- Creativity
- Organizing and planning skills
- Process management skills
- Presentation skills
- Understanding others and standing alone abilities
- Demonstrated experience and knowledge of establishing and implementing marketing plans
- PC computer proficiency with windows and communication software
- Preferred Skills:
- Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Social media experience
- Project management experience
ASSUMPTION: Candidates should have a proven track record in marketing, strong analytical skills, and the ability to work effectively in a team environment.
💰 Compensation & Benefits
- Salary Range: $65,000 - $85,000 per year (based on experience level and industry standards for the Reno, NV area)
- Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer contribution
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on products and services
- Working Hours: Full-time (40 hours per week) with flexible hours based on project demands
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 501-1,000 employees
- Founded: 1949
- Company Description: United Federal Credit Union was founded in 1949 by people who believed in the values of the community and service to one another. Today, they serve members across seven states with over $4.0 billion in assets. They are dedicated to serving their members and communities, offering a wide range of personal and business banking products at competitive rates.
- Company Specialties: Personal Finance, Business Services, Corporate Partnership, Online Banking, and Member Education.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: Reports directly to the Director of Marketing
- Work Arrangement: Hybrid (3 days onsite per week at the Bible Way location in Reno, NV)
- Growth Opportunities: Potential career growth in marketing, management, or other related fields within the company
ASSUMPTION: This role offers opportunities for career advancement based on performance and the company's growth.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days onsite per week)
- Office Location: 1170 Bible Way, Reno, NV 89502
- Geographic Context: Reno, NV is located in the high desert of northwest Nevada, with a population of approximately 250,000. It offers a mix of urban and outdoor activities, with easy access to the Sierra Nevada mountains.
- Work Schedule: Flexible hours based on project demands, with core hours from 9:00 AM to 5:00 PM PST
ASSUMPTION: The flexible work schedule allows for a healthy work-life balance, with the ability to work remotely for two days per week.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final interview with key stakeholders
5. Background check and offer extension
- Key Assessment Areas:
- Marketing strategy development and execution
- Market research and analysis skills
- Product lifecycle management experience
- Communication and presentation skills
- Cultural fit and alignment with company values
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant marketing experience and skills
2. Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work effectively in a team environment
3. Research the company and be prepared to discuss how your skills and experience align with their mission and values
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello, JIRA)
- Google Analytics or other web analytics tools
ASSUMPTION: Proficiency in these tools and technologies is required for successful performance in this role.
👔 Cultural Fit Considerations
- Company Values: Integrity, member focus, community involvement, innovation, and excellence
- Work Style: Collaborative, fast-paced, and results-driven, with a focus on continuous improvement and learning
- Self-Assessment Questions:
1. How do your personal values align with United's core values?
2. How do you approach working in a hybrid environment, balancing onsite and remote work?
3. How do you prioritize and manage multiple projects simultaneously?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with United's values and work style, as well as the ability to thrive in a hybrid work environment.
⚠️ Potential Challenges
- Balancing onsite and remote work effectively
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, results-driven environment
- Collaborating with various teams and stakeholders to drive product growth
ASSUMPTION: These challenges require strong organizational skills, time management, and the ability to work effectively in a team environment.
📈 Similar Roles Comparison
- Product Marketing Manager: Similar responsibilities, but may have more strategic and management focus
- Marketing Specialist: Similar skills and experience required, but with a narrower focus on specific marketing channels or campaigns
- Brand Manager: Similar responsibilities, but with a focus on managing the brand identity and ensuring consistent messaging across all touchpoints
ASSUMPTION: This role offers a unique blend of strategic, tactical, and project management responsibilities, with opportunities for career growth based on performance.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service
- Conducting market research to identify opportunities for product improvement or expansion
- Managing the product lifecycle for an existing product, including go-to-market strategy and end-of-life planning
- Collaborating with cross-functional teams to create marketing assets and content that align with brand guidelines and integrated marketing efforts
ASSUMPTION: These projects require strong analytical skills, creativity, and the ability to work effectively with various teams and stakeholders.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the product lines I'll be working on?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially in a hybrid work environment?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your commitment to driving product growth and success.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=183690&clientkey=9B32A6D3EE8B8C5710B1A8B0861C2AD6)
2. Tailor your resume and cover letter to highlight relevant marketing experience and skills
3. Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work effectively in a team environment
4. Research the company and be prepared to discuss how your skills and experience align with their mission and values
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
