Product Marketing Strategy Lead

📌 Core Information

🔹 Job Title: Product Marketing Strategy Lead

🔹 Company: Gravity Payments

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the integrated marketing strategy aligned with business goals
• Leading positioning, messaging, and go-to-market strategies for products
• Managing multi-channel campaigns and overseeing the development of marketing assets
• Partnering with cross-functional teams to align messaging and initiatives
• Potentially managing a small team or agency partners and creating an advisory council

ASSUMPTION: This role requires a marketing generalist with strategic depth, strong cross-functional collaboration skills, and previous leadership or management experience.

📋 Key Responsibilities

✅ Develop and own the integrated marketing strategy aligned with business goals

✅ Define KPIs and measure the performance of campaigns, channels, and content

✅ Lead positioning, messaging, and go-to-market strategies for products

✅ Create compelling product collateral for sales, web, and campaigns

✅ Ownership and management of one or more products

✅ Manage and develop multi-channel campaigns (email, paid, organic, social, events)

✅ Oversee the development of marketing assets (landing pages, decks, one-pagers, etc.)

✅ Partner with product, sales, and customer success to align messaging and initiatives

✅ Support cross-functional teams with strategy development and asset creation

✅ Mentor junior marketers or contractors (preferred)

✅ Create and lead an advisory council of industry experts, organizing and leading advisory meetings and user conferences

ASSUMPTION: The role may evolve over time, and responsibilities may shift to meet changing business needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of product management/marketing experience, including 1-2 years in a customer/market-facing role

Required Skills:

• Proven experience developing and executing marketing strategies and campaigns
• Strong ROI-tracking skills with the ability to measure campaign effectiveness
• Exceptional communication and interpersonal skills, adept at creating high-quality marketing assets
• Proven experience developing and executing full-funnel marketing strategies
• Ability to work independently in an ambiguous, fast-paced environment
• Attention to detail with excellent written and verbal communication skills
• Proficiency in tailoring communications to diverse audiences
• Experience in a consensus-driven, collaborative culture
• Ability to build and maintain formal and informal networks within and outside the organization

Preferred Skills:

• Previous leadership or team management experience

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have proficiency in using relevant marketing tools and platforms.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year. The company may be open to negotiating outside of this range if the desired salary aligns with the needs of the candidate and the company.

Benefits:

• Medical, dental, and vision coverage
• 401(k) retirement plan and voluntary life insurance
• Time off when you need it, supporting both personal and professional sustainability. Open PTO available after one year
• Training, mentorship, and development opportunities
• Short-term and long-term disability coverage and wellness resources

Working Hours: Full-time position with a standard workweek of 40 hours

ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Strategy Lead role with the given experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Gravity Payments specializes in merchant credit card processing, small business funding, and mobile credit card processing, among other services.

Company Size: 201-500 employees. This size allows for a more personal work environment with opportunities for growth and collaboration.

Founded: 2004. Gravity Payments was founded with the mission to stand with those who believe in the American dream and are willing to work to achieve it.

Company Description:

• Gravity Payments exists to stand with small business owners and help them achieve their dreams
• The company offers fair and easy payment processing, along with other services to support business growth
• Gravity Payments is committed to providing exceptional customer service and building strong relationships with its clients

Company Specialties:

• Merchant Credit Card Processing
• Small Business Funding
• Mobile Credit Card Processing
• POS Solutions
• Electronic Payment Processing
• Working Capital Funding
• Integrated Payments
• Wechatpay and Alipay

Company Website: gravitypayments.com

ASSUMPTION: Gravity Payments is a growing company with a strong focus on customer service and small business support.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and leadership skills.

Reporting Structure: This role may report directly to the VP of Marketing or a similar position, depending on the company's organizational structure.

Work Arrangement: Remote OK. This role can be performed remotely, with the expectation of occasional travel for meetings and events.

Growth Opportunities:

• Potential to manage a team or agency partners
• Opportunity to create and lead an advisory council of industry experts
• Possibility to take on additional responsibilities as the company grows

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and management skills.

🌍 Location & Work Environment

Office Type: Remote-first with physical offices in Seattle, WA; Boise, ID; and Honolulu, HI

Office Location(s): 5601 22nd Ave NW, Ste 200, Seattle, WA 98107; 110 north 27th street, Boise, ID 83616; 1110 University Ave, Suite 408, Honolulu, HI 96826

Geographic Context:

• The United States offers a diverse range of business environments and opportunities for growth
• The remote nature of this role allows for flexibility in work-life balance
• The company's physical offices are located in major metropolitan areas with access to various amenities and resources

Work Schedule: Standard full-time workweek with the expectation of occasional travel for meetings and events

ASSUMPTION: The remote nature of this role may require occasional travel to attend meetings, conferences, or other company events.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager or a panel of team members to discuss the role and company in more detail
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the VP of Marketing or another senior leader to discuss career growth and company culture

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Leadership and management experience
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, campaign management, and leadership experience
• Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing strategies and campaigns
• Research Gravity Payments and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Product Marketing, Full-funnel Strategy, Campaign Execution, Asset Development, Cross-functional Collaboration, Leadership, Communication, Interpersonal Skills, ROI-tracking, Marketing Strategy, Content Execution, Team Management, Mentoring, Adaptability, Proactivity, Attention to Detail

ASSUMPTION: The interview process for this role may include assessments of both hard and soft skills, as well as an evaluation of the candidate's cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Integrity
• Collaboration
• Innovation
• Growth

Work Style:

• Collaborative and consensus-driven
• Fast-paced and adaptable
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, consensus-driven environment?
• Are you comfortable working independently and making decisions in an ambiguous, fast-paced environment?
• Do you have a proven track record of developing and executing successful marketing strategies and campaigns?

ASSUMPTION: Gravity Payments values candidates who are strong communicators, team players, and strategic thinkers, with a passion for driving results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple products and campaigns simultaneously may require strong organizational skills and time management
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members
• Gravity Payments is a growing company, which may result in a dynamic and sometimes unpredictable work environment
• The financial services industry can be competitive and fast-paced, requiring adaptability and continuous learning

ASSUMPTION: The potential challenges of this role can be mitigated by strong organizational skills, effective communication, and a willingness to adapt to change.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on product marketing and strategy
• Gravity Payments is a growing company, offering more opportunities for growth and leadership than larger, more established organizations
• This role may be well-suited for candidates looking to transition from a more tactical marketing role into a strategic leadership position

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a strong focus on product marketing and leadership.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including positioning, messaging, and campaign execution
• Conducting market research and competitive analysis to inform product development and marketing strategy
• Creating and leading an advisory council of industry experts to gather insights and inform product development and marketing strategy

ASSUMPTION: The specific projects required for this role may vary depending on the company's product portfolio and marketing priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's product portfolio and the marketing strategies in place for each product?
• How does the marketing team collaborate with other departments, such as product and sales?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Gravity Payments support the growth and development of its employees?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's needs and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, campaign management, and leadership experience
• Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing strategies and campaigns
• Research Gravity Payments and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.