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Product Optimisation & Growth Lead/Owner

Smartbox Group
Full-time
On-site
Dublin, Dublin, Ireland
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Optimisation & Growth Lead/Owner

πŸ”Ή Company: Smartbox Group

πŸ”Ή Location: Dublin, Dublin (Hybrid)

πŸ”Ή Job Type: On-site (Hybrid)

πŸ”Ή Category: Travel Arrangements

πŸ”Ή Date Posted: 2025-05-06

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing Smartbox's Test and Learn and growth hacking strategies to optimize product performance.
  • Leveraging advanced analytics and data-driven methodologies to drive insights and impactful product decisions.
  • Collaborating with cross-functional teams to define hypotheses, run experiments, and develop scalable growth initiatives.
  • Establishing a structured feedback loop to ensure experiment results and key learnings are shared broadly and used to inform future product and growth initiatives.
  • Fostering a culture of continuous improvement, innovation, agility, and experimentation within the product team and across broader stakeholder groups.

ASSUMPTION: This role requires a strategic, data-driven individual with a strong commercial acumen and proven experience in product optimization and growth initiatives. The ideal candidate will have a background in marketplaces, consumer-facing digital, or e-commerce environments.

πŸ“‹ Key Responsibilities

βœ… Own, design, and execute Smartbox’s Test and Learn and growth hacking strategies to optimize and accelerate product performance.

βœ… Leverage advanced analytics and data-driven methodologies (A/B testing, multivariate tests, customer segmentation) alongside innovative growth techniques to drive insights and impactful product decisions.

βœ… Identify, prioritize, and execute growth experiments to rapidly scale customer acquisition, engagement, retention, and revenue generation.

βœ… Collaborate closely with Product Management, UX/UI, Analytics, Marketing, and Technology teams to define hypotheses, run experiments, implement successful findings, and develop scalable growth initiatives.

βœ… Analyze experimental results, delivering actionable insights and recommendations to senior stakeholders, ensuring rapid implementation of successful optimizations and growth tactics.

βœ… Establish and maintain a structured feedback loop to ensure that experiment results and key learnings are shared broadly and used to inform future product and growth initiatives.

βœ… Work closely with Engineering to establish agile, high-impact ways of working that support rapid experimentation and delivery.

βœ… Ensure results are shared widely through structured feedback loops, reports, and dashboards.

βœ… Continuously monitor and assess the impact of product changes and growth experiments, proactively identifying and pursuing new opportunities for accelerated growth.

βœ… Foster a culture of continuous improvement, innovation, agility, and experimentation within the product team and across broader stakeholder groups.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been omitted or require further clarification from the employer.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in Business, Economics, Mathematics, Statistics, Computer Science, or related analytical field.

Experience: 8+ years of experience in product management, growth hacking, product optimization, analytics, or related commercial roles, ideally with marketplaces, consumer-facing digital, or e-commerce environments.

Required Skills:

  • Demonstrated expertise in experimentation methodologies (A/B, multivariate testing, user segmentation) and proven success implementing growth hacking strategies.
  • Highly analytical mindset with proficiency in tools such as Google Analytics, Power BI, SQL, or similar analytical platforms.
  • Strong commercial acumen with proven experience driving revenue, customer acquisition, engagement, retention, and profitability through product optimization and growth initiatives.
  • Excellent communication skills with the ability to translate complex data into clear, actionable insights for varied audiences.
  • A collaborative approach and proven ability to influence and drive alignment across diverse teams.

Preferred Skills:

  • Experience working in an agile environment.
  • Fluency in multiple languages.

ASSUMPTION: The required qualifications listed above are based on the provided job description. However, some details may have been omitted or require further clarification from the employer.

πŸ’° Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

  • Competitive benefits package (details not specified in the job description)

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. The actual salary may vary depending on the employer's compensation policies and the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Smartbox Group operates in the travel arrangements industry, focusing on experience gifts and leisure themes such as Stays, Wellness, Adventure, and Gastronomy.

Company Size: Smartbox Group has 501-1,000 employees, making it a mid-sized company. This size allows for ample opportunities for collaboration and growth while maintaining a manageable team structure.

Founded: The company's founding date is not specified in the provided data.

Company Description:

  • Smartbox Group invented the concept of experience gifts to offer unforgettable memories, believing that life is more fulfilled through experiences than physical goods.
  • The company offers nearly 15,000 different products in various leisure themes, allowing people to enrich their lives with moments of sharing, emotions, and unforgettable memories by living experiences or offering them to others.
  • Smartbox Group is present in 11 countries, with 7 million experience gifts sold per year and an annual business volume of nearly €500 million. The company employs 1,100 people in Europe and has over 41,000 European partners.

Company Specialties:

  • FMCG
  • e-commerce
  • tech
  • multilingual
  • agile

Company Website: http://www.smartbox.com/

ASSUMPTION: The company context provided is based on the information available in the LinkedIn company profile. However, some details may have been omitted or require further clarification from the employer.

πŸ“Š Role Analysis

Career Level: This role is a leadership position, requiring strategic thinking, data-driven decision-making, and the ability to influence and drive alignment across diverse teams.

Reporting Structure: The Product Optimisation & Growth Lead/Owner will likely report directly to the Head of Product or a similar senior role within the organization.

Work Arrangement: This role has a hybrid work arrangement, with employees working on-site and remotely. The specific office days and remote work schedule may vary depending on the employer's policies and the employee's needs.

Growth Opportunities:

  • As a leadership role, this position offers opportunities for career progression within the product team or broader organization.
  • The role's focus on experimentation, innovation, and continuous improvement provides ample opportunities for professional development and skill-building.
  • The company's growth and expansion into new markets may present additional career opportunities in the future.

ASSUMPTION: The role analysis provided is based on the information available in the job description and market research. However, some details may have been omitted or require further clarification from the employer.

🌍 Location & Work Environment

Office Type: Smartbox Group's headquarters is located in Dublin, Ireland, with a hybrid work arrangement allowing employees to work both on-site and remotely.

Office Location(s): Joyce's Court, Talbot St, Dublin, 1, IE

Geographic Context:

  • Dublin is the capital and largest city of Ireland, known for its vibrant culture, historic sites, and thriving tech industry.
  • The city offers a high quality of life, with a strong focus on education, healthcare, and social welfare.
  • Dublin's central location in Europe makes it an ideal hub for international business and travel.

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible hours and a hybrid work arrangement. The specific work hours and remote work days may vary depending on the employer's policies and the employee's needs.

ASSUMPTION: The location and work environment provided are based on the information available in the job description and LinkedIn company profile. However, some details may have been omitted or require further clarification from the employer.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screening with the HR department
  • Technical assessment or case study presentation
  • On-site or virtual interview with the hiring manager and/or team members
  • Final decision and offer

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Problem-solving and critical thinking abilities
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions, focusing on your experience with experimentation, data-driven decision-making, and growth hacking strategies
  • Research the company and industry to demonstrate your enthusiasm and understanding of the role and its requirements

ATS Keywords: Product optimization, growth hacking, experimentation, A/B testing, multivariate testing, customer segmentation, data-driven methodologies, commercial acumen, communication skills, collaboration, agile methodologies, continuous improvement, innovation, revenue generation

ASSUMPTION: The interview and application insights provided are based on market research and general best practices for job applications and interviews. However, some details may vary depending on the employer's specific hiring process and preferences.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Power BI
  • SQL
  • Other analytical platforms (specific tools not mentioned in the job description)

ASSUMPTION: The tools and technologies listed above are based on the information available in the job description. However, some details may have been omitted or require further clarification from the employer.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inspiring people to experience life
  • Living more than owning, sharing more than having
  • Continuous innovation and improvement

Work Style:

  • Data-driven and analytical
  • Collaborative and cross-functional
  • Agile and adaptable

Self-Assessment Questions:

  • Do you align with Smartbox Group's mission to inspire people to experience life?
  • Are you comfortable working in a data-driven, analytical environment?
  • Do you thrive in collaborative, cross-functional teams?
  • Are you adaptable and able to work effectively in an agile environment?

ASSUMPTION: The cultural fit considerations provided are based on the information available in the job description and LinkedIn company profile. However, some details may have been omitted or require further clarification from the employer.

⚠️ Potential Challenges

  • Balancing the need for rapid experimentation and delivery with the requirement for thorough data analysis and interpretation
  • Managing stakeholder expectations and ensuring alignment across diverse teams
  • Keeping up with the latest trends and best practices in experimentation, data analysis, and growth hacking strategies
  • Adapting to the company's hybrid work arrangement and maintaining productivity and engagement in a remote work environment

ASSUMPTION: The potential challenges listed above are based on market research and general best practices for roles in product optimization, growth hacking, and data analysis. However, some details may vary depending on the employer's specific work environment and organizational culture.

πŸ“ˆ Similar Roles Comparison

  • Product Manager - Responsible for defining the product vision and roadmap, while the Product Optimisation & Growth Lead/Owner focuses on executing and optimizing product performance through experimentation and data-driven insights.
  • Growth Hacker - While both roles focus on driving growth, the Product Optimisation & Growth Lead/Owner has a broader scope, encompassing all aspects of product optimization and working closely with various teams to define and execute growth strategies.
  • Data Analyst - The Product Optimisation & Growth Lead/Owner is responsible for analyzing experimental results and delivering actionable insights, while the Data Analyst focuses on collecting, cleaning, and interpreting data to support business decisions.

ASSUMPTION: The role comparisons provided are based on market research and general best practices for roles in product optimization, growth hacking, and data analysis. However, some details may vary depending on the specific requirements and organizational structure of the employer.

πŸ“ Sample Projects

  • Developing and executing a comprehensive A/B testing strategy to optimize customer acquisition and retention for a new product launch
  • Analyzing customer segmentation data to identify high-potential growth opportunities and developing targeted growth hacking campaigns to capitalize on these insights
  • Collaborating with cross-functional teams to define and execute a multivariate testing strategy to optimize the user experience and drive revenue growth for an existing product

ASSUMPTION: The sample projects listed above are based on the information available in the job description and market research. However, some details may have been omitted or require further clarification from the employer.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the product and the key challenges facing the team?
  • How does the company approach experimentation and data-driven decision-making, and how will this role contribute to that process?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees, particularly in this role?
  • What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: The key questions to ask during the interview are based on market research and general best practices for job interviews. However, some details may vary depending on the employer's specific hiring process and preferences.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions, focusing on your experience with experimentation, data-driven decision-making, and growth hacking strategies
  • Research the company and industry to demonstrate your enthusiasm and understanding of the role and its requirements
  • Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.