📌 Core Information
🔹 Job Title: Program Manager, Marketing Technology Offer Management - Vice President
🔹 Company: Citi
🔹 Location: Irving, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic and technical leadership in managing large-scale, complex projects
- Cross-functional collaboration with Marketing, Technology, Risk, and Operations teams
- Campaign management and execution to drive credit card growth and customer engagement
- Data-driven decision making and problem-solving
- Risk management and compliance
ASSUMPTION: This role requires a high level of expertise in marketing technology and offer management, with a focus on driving business growth through strategic project leadership and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead and/or partner on large-scale, complex projects requiring a technical build, collaborating with cross-functional teams to ensure project success
✅ Manage and execute marketing campaigns, meeting business goals and driving credit card growth and customer engagement
✅ Implement test strategies, critically analyze potential issues, and recommend additional testing to maintain channel integrity
✅ Analyze data to make informed decisions and recommendations related to marketing campaigns and initiatives
✅ Proactively identify, manage, and resolve issues, mitigating risks and ensuring successful project completion
✅ Demonstrate sound judgment and adhere to all applicable laws, rules, and regulations, prioritizing the firm's reputation and safeguarding Citi, its clients, and assets
✅ Partner with cross-functional teams to execute credit card lending projects and initiatives from inception to implementation, providing subject matter expertise and support
✅ Proactively identify, promote, and implement opportunities for enhancements and automation related to promotional offers and campaigns, supporting control automation initiatives
ASSUMPTION: This role involves a high degree of responsibility and impact, requiring strong leadership, communication, and project management skills to drive successful outcomes across multiple projects and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-10 years of experience in Marketing, Operations, or Technology, specifically within the Credit Card, Retail Banking, or Financial Services industry
Required Skills:
- Expertise in the complete promotional offer lifecycle, including offer creation, display, and fulfillment
- Proven ability to manage multiple large-scale complex projects simultaneously
- Excellent communication and problem-solving skills
- Ability to thrive in a fast-paced, team-oriented environment and consistently meet tight deadlines
- Strong analytical and organizational skills
Preferred Skills:
- Extensive knowledge of technical systems supporting credit card offers, including acquisition/existing customer marketing platforms and campaign execution processes
- Significant experience working on strategic initiatives and technical implementation projects related to credit card lending and sales growth
- Proven ability to define project scope and write comprehensive business requirements for technology projects
- Strong understanding of backend systems supporting customer response channels, including digital platforms, customer service, and sales/retention teams
- Ability to effectively communicate and bridge the gap between marketing and technology teams
- Demonstrated ability to navigate and manage high-stress situations in a fast-paced environment
- Experience with credit cards and/or retail banking/financial services
- Proficiency in JIRA, Confluence, Microsoft Excel, and PowerPoint
ASSUMPTION: Given the complex nature of this role, candidates should possess a strong combination of technical expertise, strategic thinking, and leadership skills to excel in this position.
💰 Compensation & Benefits
Salary Range: $114,720 - $172,080 per year
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including vacation, sick leave, and paid holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on individual qualifications and Citi's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1812
Company Description:
- Citi's mission is to serve as a trusted partner to its clients, responsibly providing financial services that enable growth and economic progress
- The company offers a wide range of financial services, including banking, credit cards, wealth management, investment banking, and capital markets
- Citi has a global presence, operating in over 100 countries and jurisdictions
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: http://www.citigroup.com
ASSUMPTION: Citi's extensive global presence and broad range of financial services offer numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Senior-level position with significant impact on the organization's marketing technology and offer management processes
Reporting Structure: Reports directly to the Head of Marketing Technology Offer Management
Work Arrangement: On-site, full-time position with a flexible work schedule
Growth Opportunities:
- Potential advancement to a director or vice president role within the marketing technology or offer management functions
- Expansion into other areas of marketing, technology, or business leadership
- International assignments or relocation opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing technology and offer management functions or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, professional work environment
Office Location(s): Irving, Texas, United States
Geographic Context:
- Irving is a suburb of Dallas, Texas, with a population of approximately 240,000
- The area offers a mix of urban and suburban living, with numerous amenities and attractions
- Irving is home to several major corporations and has a diverse economy
Work Schedule: Full-time, with flexible hours and the possibility of remote work for certain tasks or projects
ASSUMPTION: Irving, Texas, offers a pleasant work environment with easy access to urban amenities and a diverse range of housing options, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and technical interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in marketing technology and offer management
- Leadership and project management skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Citi's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and leadership experiences
- Research Citi's company culture and values to demonstrate your fit with the organization
- Follow up with the recruiter after each interview round to express your interest in the role
ATS Keywords: Marketing Technology, Offer Management, Project Management, Strategic Planning, Cross-Functional Collaboration, Data Analysis, Risk Management, Compliance, Campaign Management, Quality Assurance, Technical Expertise, Credit Cards, Financial Services
ASSUMPTION: Citi's recruitment process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- JIRA
- Confluence
- Microsoft Excel
- Microsoft PowerPoint
- Campaign management and marketing automation tools (e.g., Adobe Campaign, Marketo, or Salesforce Marketing Cloud)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or Qlik)
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: Familiarity with relevant marketing technology, project management, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centricity
- Responsibility
- Integrity
- Teamwork
- Performance-driven
- Diversity
- Inclusion
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- Do you possess strong leadership and project management skills, with a proven track record of driving successful outcomes in complex, cross-functional environments?
- Are you comfortable working in a fast-paced, dynamic organization, and able to adapt to change and prioritize multiple projects simultaneously?
- Do you share Citi's commitment to client-centricity, responsibility, integrity, teamwork, and performance-driven culture?
ASSUMPTION: Citi values candidates who demonstrate strong leadership, strategic thinking, and a commitment to the organization's core values and work style.
⚠️ Potential Challenges
- Managing multiple large-scale, complex projects simultaneously, requiring strong organizational skills and attention to detail
- Navigating a large, matrixed organization with multiple stakeholders, necessitating excellent communication and collaboration skills
- Working in a fast-paced, dynamic environment that may require adaptability and flexibility
- Balancing the need for strategic, long-term planning with tactical, day-to-day project management
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed in a complex, dynamic environment.
📈 Similar Roles Comparison
- This role is distinct from other marketing or project management positions due to its focus on marketing technology and offer management within the financial services industry
- Unlike other roles, this position requires a deep understanding of the complete promotional offer lifecycle and the technical infrastructure supporting these processes
- Career progression in this role may differ from other marketing or project management paths, with opportunities to advance within the marketing technology or offer management functions or explore other areas of the business
ASSUMPTION: This role offers a unique combination of technical expertise, strategic leadership, and project management skills, setting it apart from other marketing or project management positions.
📝 Sample Projects
- Leading a cross-functional team to implement a new marketing technology platform, improving campaign execution and customer experience
- Developing and executing a comprehensive testing strategy to ensure channel integrity and maintain customer trust
- Collaborating with stakeholders to define business requirements and technical designs for a new promotional offer, ensuring alignment with marketing strategies and customer needs
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and technical nature of the role, requiring strong leadership, problem-solving, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing technology offer management function?
- How does this role collaborate with other marketing, technology, and business teams within the organization?
- What are the most pressing challenges facing the marketing technology and offer management functions, and how can this role address them?
- How does Citi support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, dynamics, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and leadership experiences
- Research Citi's company culture and values to demonstrate your fit with the organization
- Follow up with the recruiter after each interview round to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
