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Program Manager, RBS Brand Experience

Amazon
Full-time
On-site
Bengaluru, Karnataka, India
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Program Manager, RBS Brand Experience

πŸ”Ή Company: Amazon

πŸ”Ή Location: Bengaluru, Karnataka, India & Chennai, Tamil Nadu, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Retail Business Services

πŸ”Ή Date Posted: July 21, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving strategic roadmaps for innovative customer solutions
  • Implementing programs to enhance engagement with Amazon Selling Partners
  • Championing programs and holding team members accountable for progress
  • Creating reporting and metrics to demonstrate progress and provide insights

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. The ideal candidate will have experience in program management, stakeholder management, and data analysis.

πŸ“‹ Key Responsibilities

βœ… Drive the expansion and management of a strategic roadmap involving unique and innovative customer solutions

βœ… Implement programs to drive broader and deeper engagement of Amazon Selling Partners, thereby improving the adoption of the product

βœ… Champion these programs and hold team members accountable for progress on key program actions

βœ… Create reporting and metrics to demonstrate progress towards goals, provide new insights, and allow for regular updates to senior leadership

ASSUMPTION: This role requires a strong focus on customer-centricity, with a deep understanding of customer needs and behaviors. The ideal candidate will have experience in customer experience, customer feedback analysis, and product improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Engineering, or a related field

Experience: 3+ years of program or project management experience

Required Skills:

  • Advanced Excel (Pivot Tables, VLookUps) and SQL
  • Process improvement initiatives using data and metrics
  • Cross-functional collaboration with tech and non-tech teams
  • Defining program requirements and using data to determine improvements

Preferred Skills:

  • 3+ years of driving end-to-end delivery and communicating results to senior leadership
  • 3+ years of driving process improvements
  • Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
  • Experience building processes, project management, and schedules

ASSUMPTION: The ideal candidate will have experience in retail, e-commerce, or a related industry, with a strong understanding of Amazon's business model and customer base.

πŸ’° Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan
  • Paid time off
  • Maternity and paternity leave
  • Employee discounts

Working Hours: Full-time (40 hours/week), flexible work arrangements may be available

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1995 (Headquarters: Seattle, WA, USA)

Company Description:

  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
  • The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
  • Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

  • E-commerce platform and services
  • Retail operations and logistics
  • Cloud computing and AI services (Amazon Web Services)
  • Consumer electronics and devices (Amazon Devices)

Company Website: Amazon.com

ASSUMPTION: Working at Amazon offers opportunities for professional growth, innovation, and exposure to a wide range of products and services. The company's large size and global presence provide ample opportunities for career advancement.

πŸ“Š Role Analysis

Career Level: Mid-level to senior-level management role

Reporting Structure: The Program Manager will report directly to the Director of Product Strategy Services

Work Arrangement: On-site, with potential for flexible work arrangements

Growth Opportunities:

  • Potential to expand the role's scope and impact based on successful performance
  • Opportunities to work on high-impact projects and drive strategic initiatives
  • Access to professional development and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's Selling Partner experience and drive business results.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with on-site amenities

Office Location(s): Bengaluru, Karnataka, India & Chennai, Tamil Nadu, India

Geographic Context:

  • Bengaluru: Tech hub and major IT exporter, with a vibrant startup ecosystem and a large talent pool
  • Chennai: Major urban center and industrial hub, with a strong focus on manufacturing and logistics

Work Schedule: Full-time (40 hours/week), with potential for flexible work arrangements

ASSUMPTION: Both Bengaluru and Chennai offer a mix of urban and suburban living, with access to cultural attractions, entertainment, and recreational activities. The cost of living in both cities is relatively affordable compared to other major urban centers in India.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with hiring manager and team members
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Problem-solving skills and strategic thinking
  • Cross-functional collaboration and stakeholder management
  • Data analysis and metrics-driven decision making
  • Customer-centric mindset and understanding of customer needs
  • Cultural fit and alignment with Amazon's leadership principles

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of Amazon's business model and customer base in your application materials
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and customer-centric mindset
  • Research Amazon's leadership principles and be prepared to discuss how you embody these principles in your work

ATS Keywords: Program Management, Project Management, Cross-Functional Collaboration, Stakeholder Management, Data Analysis, Customer Experience, Customer Feedback, Product Improvement, Strategic Thinking

ASSUMPTION: The interview process at Amazon is designed to assess your problem-solving skills, strategic thinking, and cultural fit. Be prepared to discuss your experience with program management, stakeholder management, and data analysis, as well as your understanding of Amazon's business model and customer base.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • SQL databases and data analysis tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, JIRA, Trello)
  • Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with Microsoft Office Suite, SQL databases, and project management tools. Familiarity with Amazon's internal tools and systems may also be beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Fast-paced and dynamic work environment
  • Collaborative and cross-functional teamwork
  • Focus on innovation and continuous improvement
  • Data-driven decision making

Self-Assessment Questions:

  • How do you embody Amazon's leadership principles in your work?
  • How do you approach cross-functional collaboration and stakeholder management in a dynamic work environment?
  • How do you balance long-term thinking with the need for immediate results and quick decision-making?

ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-centric. The ideal candidate will be able to thrive in a dynamic work environment, collaborate effectively with cross-functional teams, and embody Amazon's leadership principles in their work.

⚠️ Potential Challenges

  • Managing multiple stakeholders with varying priorities and expectations
  • Balancing strategic thinking with tactical execution and day-to-day tasks
  • Working in a fast-paced, dynamic environment with frequent changes and priorities
  • Navigating a large, complex organization with multiple teams and reporting structures

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic work environment, manage multiple stakeholders effectively, and balance strategic thinking with tactical execution.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on driving strategic roadmaps for innovative customer solutions and enhancing engagement with Amazon Selling Partners
  • Similar roles in other organizations may focus on product management, customer experience, or customer feedback analysis, but may not involve the same level of strategic thinking, cross-functional collaboration, and data-driven decision making
  • Career progression in this role may lead to senior management positions in product strategy, customer experience, or customer feedback analysis, or to other strategic roles within Amazon's Retail Business Services organization

ASSUMPTION: This role offers a unique opportunity to drive strategic initiatives and make a meaningful impact on Amazon's Selling Partner experience and business results. The ideal candidate will have experience in program management, stakeholder management, and data analysis, as well as a strong understanding of Amazon's business model and customer base.

πŸ“ Sample Projects

  • Developing and implementing a strategic roadmap for expanding Amazon's Voice of Customer product to Selling Partners worldwide
  • Analyzing customer feedback data to identify trends and insights, and driving product improvements based on those findings
  • Collaborating with cross-functional teams to develop and launch new customer-centric programs and initiatives

ASSUMPTION: The ideal candidate will have experience in developing and implementing strategic roadmaps, analyzing customer feedback data, and driving product improvements based on those findings. Familiarity with Amazon's Voice of Customer product and Selling Partner ecosystem may also be beneficial.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader strategic vision for Amazon's Selling Partner experience and business results?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the team collaborate with other teams and stakeholders within Amazon's Retail Business Services organization?
  • What are the key challenges facing the team and how can this role help address them?
  • How does Amazon support the professional development and growth of its employees in this role?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions about the role, the team, and the broader organization. Be prepared to discuss your experience with program management, stakeholder management, and data analysis, as well as your understanding of Amazon's business model and customer base.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and customer-centric mindset
  • Research Amazon's leadership principles and be prepared to discuss how you embody these principles in your work
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.