Programmatic Advertising Specialist , Advertising, & Account Management

📌 Core Information

🔹 Job Title: Programmatic Advertising Specialist, Advertising, & Account Management

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Advertising

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing exceptional support to advertisers using Amazon Demand Side Platform (ADSP)
• Troubleshooting campaign issues and helping advertisers optimize their performance
• Collaborating with cross-functional teams to improve product offerings and processes
• Mentoring junior employees and sharing expertise in programmatic advertising

ASSUMPTION: This role requires strong communication skills, a solid understanding of digital advertising, and the ability to work effectively with global clients.

📋 Key Responsibilities

✅ Respond promptly and accurately to live chat or email support questions, helping advertisers troubleshoot issues related to campaign setup, creative moderation, performance, delivery, reporting, ad tags and trackers, or any general questions related to their campaign or account.

✅ Provide onboarding support, explanations of new features, consultation for product usage, and industry best practices to advertisers who reach out through contact us.

✅ Analyze and interpret data with advertisers to identify campaign improvement areas, root causes, and optimization opportunities.

✅ Assist customers with questions related to product beta participation, capturing customer feedback, and collaborating with program partners to highlight product gaps and opportunities.

✅ Escalate any technical troubleshooting issues and surface to leadership for wide-spread issue potentially impacting hundreds of advertisers.

✅ Identify opportunities to update existing support documentation and effectively escalate to content specialist.

✅ Mentor new and junior employees to up-level their knowledge of Amazon’s programmatic advertising offerings, and become a subject matter expert (SME) for ADSP troubleshooting issues.

ASSUMPTION: This role involves a high volume of support interactions, requiring strong multitasking and prioritization skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: 2-5 years of experience in digital advertising, with a focus on programmatic advertising and account management

Required Skills:

• Proven track record in successfully interacting with global clients (chat & email)
• Foundational understanding of digital advertising
• Strong communication skills, both written and verbal
• Ability to analyze data for campaign improvement
• Proficient in Microsoft Office Suite and Google Suite

Preferred Skills:

• Experience with Amazon Advertising Platform (AAP) or similar demand-side platforms
• Fluency in multiple languages
• Experience with customer relationship management (CRM) software

ASSUMPTION: While not explicitly stated, experience with Amazon's advertising platform or similar demand-side platforms would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (29 years ago)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Known for its customer-centric approach, operational excellence, and long-term thinking
• Offers a wide range of products and services, including Amazon.com, Amazon Web Services (AWS), Amazon Prime, and Amazon Alexa

Company Specialties:

• E-commerce platform development and operation
• Cloud computing services
• Digital content and streaming
• Artificial intelligence and machine learning

Company Website: Amazon.com

ASSUMPTION: Working at Amazon offers opportunities for professional growth, exposure to cutting-edge technology, and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the ADSP Support Manager

Work Arrangement: On-site, with potential for remote work (hybrid)

Growth Opportunities:

• Advancement to senior support specialist or team lead roles
• Transition to other roles within Amazon Advertising or related teams
• Professional development through training and mentorship programs

ASSUMPTION: This role offers opportunities for career growth and development within Amazon's advertising division.

🌍 Location & Work Environment

Office Type: Corporate office with open-plan workspaces and dedicated team areas

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the largest city in the state
• Known for its vibrant tech industry, with a large number of IT companies and startups
• Offers a mix of urban and suburban living, with numerous cultural attractions, restaurants, and entertainment options

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST (with flexibility for remote work)

ASSUMPTION: Bengaluru offers a dynamic work environment with a strong tech industry presence and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the ADSP Support Manager and team members
• Final round interview with the ADSP Support Director
• Background check and offer extension

Key Assessment Areas:

• Technical knowledge of digital advertising and programmatic platforms
• Problem-solving skills and ability to troubleshoot campaign issues
• Communication skills and customer focus
• Data analysis skills and ability to identify optimization opportunities

Application Tips:

• Highlight relevant experience with digital advertising, programmatic platforms, and customer support
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of campaign troubleshooting, data analysis, and customer support scenarios
• Research Amazon's advertising platform and familiarize yourself with its features and capabilities

ATS Keywords: Digital Advertising, Programmatic Platforms, Campaign Troubleshooting, Customer Support, Data Analysis, Amazon Advertising, ADSP, AAP

ASSUMPTION: The application process for this role is competitive, and applicants should tailor their materials to demonstrate a strong fit with the required qualifications and Amazon's company culture.

🛠️ Tools & Technologies

• Amazon Demand Side Platform (ADSP)
• Microsoft Office Suite
• Google Suite
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with Amazon's advertising platform and relevant tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Owners Mentality
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Continuous learning and adaptation
• Customer-centric focus

Self-Assessment Questions:

• Do you have a proven track record of successfully interacting with global clients in a digital advertising context?
• Are you comfortable working in a fast-paced, dynamic environment with a high volume of support interactions?
• Do you possess strong communication skills and the ability to analyze data for campaign improvement?
• Are you curious and eager to learn and develop deep expertise in Amazon's programmatic advertising offerings?

ASSUMPTION: Successful candidates for this role will demonstrate a strong fit with Amazon's company values and work style, with a customer-centric focus and a bias for action.

⚠️ Potential Challenges

• High volume of support interactions, requiring strong multitasking and prioritization skills
• Working with global clients across different time zones, which may impact work hours and availability
• Keeping up with frequent product updates and changes within Amazon's advertising platform
• Navigating a large and complex organization, with numerous teams and stakeholders

ASSUMPTION: These challenges can be mitigated through strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other advertising support specialist roles, this position offers exposure to a large and diverse client base, with opportunities to work on high-impact campaigns and initiatives
• Working at Amazon provides access to extensive resources, training, and professional development opportunities
• Career progression in Amazon's advertising division may involve transitioning to other roles within the organization, such as account management or product development

ASSUMPTION: This role offers unique opportunities for career growth and development within Amazon's advertising division.

📝 Sample Projects

• Developing and implementing a self-service troubleshooting guide for advertisers using ADSP
• Analyzing campaign performance data to identify trends and optimization opportunities for a major retail client
• Collaborating with cross-functional teams to improve the onboarding process for new advertisers on ADSP

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a programmatic advertising specialist might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical support volume and workload for this role?
• How does the ADSP Support team collaborate with other teams within Amazon Advertising?
• What opportunities are there for professional development and growth within the ADSP Support team?
• How does Amazon support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how can they be effectively managed?

ASSUMPTION: Asking these questions can help applicants better understand the role's requirements, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of campaign troubleshooting, data analysis, and customer support scenarios
• Research Amazon's advertising platform and familiarize yourself with its features and capabilities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.