📌 Core Information
🔹 Job Title: Programmatic Paid Social Lead
🔹 Company: Anthropic
🔹 Location: San Francisco, CA | New York City, NY
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing testing roadmaps for paid social campaigns
- Collaborating with cross-functional teams to enhance audience targeting and performance measurement systems
- Optimizing media activities to meet business KPI targets
- Staying current with industry trends and driving innovation through alpha and beta testing with key platform partners
ASSUMPTION: This role requires a strategic and innovative mindset, with a strong focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Developing and implementing both short-term and long-term testing roadmaps for paid social campaigns, executing strategies to expand media activities in alignment with business KPI targets
✅ Leading the creation of visual storytelling strategies that resonate with diverse audience segments across multiple platforms
✅ Scaling and optimizing our programmatic social media spend across platforms with a focus on performance, efficiency, and growth
✅ Designing and implementing sophisticated audience targeting strategies leveraging first and third-party data
✅ Establishing best practices for paid media that recognize the unique position of each business division while incorporating a consistent approach
✅ Partnering with creative, data science, and product teams to increase the volume and variance of creative assets and optimize performance
✅ Continuously analyzing campaign performance, providing actionable insights and recommendations to improve ROI
✅ Staying current with the latest industry trends and driving innovation through alpha and beta testing with key platform partners
✅ Leading A/B testing initiatives to refine messaging, creative approaches, and targeting parameters
✅ Ensuring all paid media activations meet or exceed industry gold standards for performance and brand safety
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 10+ years of experience in paid social media, with a proven track record of driving growth through programmatic campaigns
Required Skills:
- Strong expertise across major social platforms including Google, Meta, Snapchat, and TikTok
- Experience working effectively in matrix organizations, collaborating with multiple stakeholders
- Exceptional analytical skills with a data-driven approach to campaign optimization and performance measurement
- Track record of successfully amplifying visual storytelling through paid social campaigns
- Experience optimizing campaigns for diverse audience segments
- Technical proficiency with data analysis tools and platforms; familiarity with simple scripts and SQL is preferred
- Experience working closely with data, product, and engineering teams to drive integrated growth strategies
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
Preferred Skills:
- Experience marketing AI or other innovative technology products
- Experience with automation and programmatic buying tools for social media
- Familiarity with creative testing methodologies and optimization techniques
- Understanding of brand safety considerations in AI or technology contexts
- Experience with incrementality testing and attribution modeling
- Background in performance marketing for subscription-based products
ASSUMPTION: Candidates with experience in AI or technology marketing and a strong understanding of brand safety considerations may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $300,000 - $300,000 USD (Based on AI-generated estimate for a role of this level and experience in the San Francisco/New York City area)
Benefits:
- Competitive Compensation
- Generous Vacation
- Parental Leave
- Flexible Working Hours
- Office Space
Working Hours: Full-time, with a hybrid work arrangement requiring at least 25% time in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the San Francisco/New York City area. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: AI Research and Development
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2023 (Anthropic was founded in 2023, but the team has worked together on AI research prior to the company's establishment)
Company Description:
- Anthropic's mission is to create reliable, interpretable, and steerable AI systems
- The company focuses on big science research efforts and values collaboration and impact
- Anthropic is an AI safety and research company that builds reliable, interpretable, and steerable AI systems
Company Specialties:
- AI Safety Research
- AI Development
- AI Ethics
Company Website: https://www.anthropic.com/
ASSUMPTION: Anthropic is a mid-sized company with a strong focus on AI research and development, making it an ideal environment for candidates interested in cutting-edge AI work.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and responsibility
Reporting Structure: This role reports directly to the Head of Growth Marketing and collaborates with cross-functional teams
Work Arrangement: Hybrid work arrangement, requiring at least 25% time in the office
Growth Opportunities:
- Potential to grow into a leadership role within the Growth Marketing team
- Opportunities to work on high-impact AI research and development projects
- Chance to gain experience in a fast-growing AI company and contribute to its mission
ASSUMPTION: This role offers significant growth opportunities for candidates interested in advancing their careers in AI marketing and research.
🌍 Location & Work Environment
Office Type: Anthropic's offices are designed to be collaborative and comfortable, with a focus on facilitating teamwork and innovation
Office Location(s): San Francisco, CA and New York City, NY
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate
- New York City, NY: A global hub for finance, media, and technology, with a fast-paced and dynamic work environment
Work Schedule: Full-time, with a hybrid work arrangement requiring at least 25% time in the office
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be prepared to commute to the office at least 25% of the time.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Data-driven decision making and analytical skills
- Strategic thinking and innovation
- Collaboration and communication skills
- Understanding of AI and its applications
Application Tips:
- Highlight your experience with paid social media campaigns and data-driven strategies
- Tailor your resume to emphasize relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of Anthropic's mission and how your skills and experiences align with the company's goals
- Be ready to discuss your approach to audience targeting, creative strategy, and performance measurement
ATS Keywords: Paid Social Media, Programmatic Campaigns, Audience Targeting, Data Analysis, Creative Strategy, Performance Measurement, Collaboration, Visual Storytelling, Campaign Optimization, SQL, Marketing, Growth Marketing, AI, AI Safety Research
ASSUMPTION: Anthropic's application process is designed to assess candidates' skills and experiences in a comprehensive and fair manner, with a focus on finding the best fit for the company's mission and culture.
🛠️ Tools & Technologies
- Social media platforms (Google, Meta, Snapchat, TikTok)
- Data analysis tools and platforms (e.g., Google Analytics, Facebook Ads Manager, etc.)
- Programmatic buying tools for social media
- Creative testing and optimization tools
ASSUMPTION: Candidates should be comfortable working with a variety of social media platforms, data analysis tools, and other relevant technologies for this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Impact and innovation
- Integrity and transparency
Work Style:
- Data-driven and strategic
- Innovative and adaptable
- Collaborative and communicative
Self-Assessment Questions:
- How do you approach audience targeting and segmentation in paid social media campaigns?
- Can you describe a time when you optimized a campaign's performance through data analysis and strategic decision making?
- How do you ensure that your creative strategy resonates with diverse audience segments across multiple platforms?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Anthropic's company values and work style, as well as a deep understanding of paid social media strategies and tactics.
⚠️ Potential Challenges
- Managing a large-scale program with a significant annual spend ($25M+)
- Balancing short-term and long-term testing roadmaps for paid social campaigns
- Collaborating effectively with multiple stakeholders in a matrix organization
- Adapting to a fast-paced and dynamic work environment in a hybrid setting
ASSUMPTION: Candidates should be prepared to face these challenges and have a solid understanding of how to navigate them successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on AI safety and research, as well as its emphasis on collaboration and impact
- Compared to other paid social media roles, this position requires a deeper understanding of AI and its applications
- Career path comparison: This role offers significant growth opportunities for candidates interested in advancing their careers in AI marketing and research
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other paid social media positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive testing roadmap for a paid social media campaign targeting diverse audience segments
- Optimizing campaign performance through data analysis and strategic decision making, resulting in a significant increase in ROI
- Collaborating with cross-functional teams to create visually compelling storytelling strategies that resonate with diverse audience segments across multiple platforms
ASSUMPTION: Candidates should be able to provide specific examples of their experience with paid social media campaigns and data-driven strategies.
❓ Key Questions to Ask During Interview
- How does Anthropic approach AI safety and research, and how does this role contribute to that mission?
- Can you describe the team structure and dynamics within the Growth Marketing department?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Anthropic support the growth and development of its employees, particularly in this role?
- What are the biggest challenges facing the Growth Marketing team, and how can this role help address them?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and their fit with the company's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with paid social media campaigns, data-driven strategies, and other relevant skills and experiences
- Prepare a cover letter that demonstrates your understanding of Anthropic's mission and how your skills and experiences align with the company's goals
- Prepare for a phone or video screen with the hiring manager, focusing on your strategic thinking, data-driven decision making, and collaboration skills
- Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
