📌 Core Information
🔹 Job Title: Programmatic Sales Director
🔹 Company: The Weather Company
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Sales & Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic sales plans to achieve targets and expand the customer base
- Identifying and qualifying new business opportunities through market research, networking, and prospecting
- Maintaining a robust pipeline of prospects and opportunities
- Building and maintaining strong, long-lasting customer relationships
- Understanding client needs and tailoring data solutions to meet those needs
ASSUMPTION: This role requires a high level of sales experience, particularly in programmatic advertising, to effectively drive revenue growth and expand the customer base.
📋 Key Responsibilities
✅ Develop and execute a strategic sales plan to achieve sales targets and expand the customer base
✅ Identify and qualify new business opportunities through market research, networking, and prospecting
✅ Maintain a robust pipeline of prospects and opportunities
✅ Build and maintain strong, long-lasting customer relationships
✅ Understand client needs and tailor data solutions to meet those needs
✅ Conduct product demonstrations, presentations, and negotiations with prospective clients
✅ Develop a deep understanding of the company’s products and how they address customer challenges
✅ Manage the entire sales process from lead generation to closing deals
✅ Prepare and deliver proposals, quotes, and contracts
✅ Track and report on sales activities, progress, and results using CRM tools
✅ Collaborate with marketing to develop and execute lead generation campaigns
✅ Work with product management to relay customer feedback and market needs
✅ Coordinate with sales and customer support teams to ensure successful implementation and customer satisfaction, enhance customer retention, and identify upsell opportunities
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and time management skills to effectively manage the sales process and achieve targets.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5+ years of client-facing experience in Programmatic (PMP and Programmatic Guaranteed) digital media sales. Data sales experience a plus.
Required Skills:
- Proven track record of meeting or exceeding sales targets
- Experience selling programmatic media solutions to agency trading desks, clients, ad tech buyers, and complex solutions to senior executives and decision-makers
- Excellent communication, presentation, and negotiation skills
- Strong analytical and problem-solving abilities
- Proficiency in CRM software (e.g., Salesforce) and sales enablement tools
- Ability to understand and articulate technical concepts and value propositions
Preferred Skills:
- Prior digital account management/strategy or Programmatic AdTech work experience
- Fluency in Spanish or other languages
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and a strong track record of sales success may be considered more important than the specific degree earned.
💰 Compensation & Benefits
Salary Range: $140,000 - $154,000 per year
Benefits:
- Flexible Time Off program
- Hybrid work model
- A variety of medical insurance options, including a $0 cost premium employee coverage
- Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
- Progressive family plan benefits
- An opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment
Working Hours: Full-time, with flexible hours and the need to travel to meet clients in person and generate leads
ASSUMPTION: The salary range provided is based on industry standards for a sales director role in the digital media industry, with consideration for the candidate’s geographic region of work premises, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Weather Company operates in the IT Services and IT Consulting industry, focusing on weather technology, data, and monetization solutions.
Company Size: The Weather Company has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: The Weather Company was founded in 1962 and has since grown to become a global leader in weather technology and data solutions.
Company Description:
- The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather by providing high-volume weather data, insights, advertising, and media solutions across the open web.
- The company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
- The Weather Company is committed to privacy-forward solutions and uses advanced technology and AI to deliver accurate and scalable weather data.
Company Specialties:
- Severe Weather
- Weather Technology
- Weather Data
- Broadcast Technology
- Agriculture Data
- Energy Data
- Aviation Technology
- Retail Data
- Weather Monetization
- and Weather Revenue
Company Website: http://www.weathercompany.com/
ASSUMPTION: The Weather Company's focus on weather technology and data solutions makes it a unique and innovative place to work, with a strong emphasis on using data to drive informed decision-making and action.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of sales experience and expertise in programmatic advertising.
Reporting Structure: The Programmatic Sales Director will report directly to the Senior Vice President of Sales and will be responsible for managing a team of sales professionals.
Work Arrangement: This is a hybrid role, requiring on-site work in New York, NY, with the flexibility to work remotely as needed.
Growth Opportunities:
- Potential to advance to a vice president or director-level role within the sales organization
- Opportunities to expand the customer base and drive revenue growth, leading to increased responsibility and influence
- Chance to work with a diverse range of clients and industries, gaining valuable experience and insights
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the sales organization and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: The Weather Company's headquarters is located in Brookhaven, Georgia, with additional offices in New York, NY, and Andover, Massachusetts. The New York office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1177 6th Ave, New York, NY 10036, US
Geographic Context:
- New York, NY, is a major global hub for media, advertising, and technology, providing ample opportunities for networking and business development
- The city offers a diverse range of cultural, entertainment, and dining options, making it an exciting and vibrant place to live and work
- New York's competitive job market may require candidates to demonstrate their unique value proposition and stand out from the crowd
Work Schedule: Full-time, with flexible hours and the need to travel to meet clients in person and generate leads
ASSUMPTION: The hybrid work arrangement and flexible hours offered by The Weather Company provide a good work-life balance, allowing employees to maintain a healthy lifestyle while still meeting the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit
- In-depth behavioral interview with the hiring manager and a member of the sales team to evaluate sales skills and experience
- Final interview with the Senior Vice President of Sales to discuss career goals and fit within the organization
Key Assessment Areas:
- Sales skills and experience, with a focus on programmatic advertising
- Communication and presentation skills
- Problem-solving abilities and analytical thinking
- Cultural fit and alignment with The Weather Company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales experience and achievements in programmatic advertising
- Prepare for behavioral interview questions by reflecting on your past sales experiences and the challenges you've overcome
- Research The Weather Company's products, services, and industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Programmatic Advertising, Sales Strategy, Relationship Management, Market Research, Lead Generation, Customer Solutions, Product Demonstrations, Negotiation, CRM Software, Analytical Skills, Problem-Solving, Communication Skills, Presentation Skills, Data Solutions, Customer Retention, Upselling
ASSUMPTION: The interview process for this role will be comprehensive and thorough, focusing on assessing the candidate's sales skills, experience, and cultural fit with The Weather Company.
🛠️ Tools & Technologies
- Salesforce or other CRM software
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies required for this role are standard for the sales industry and can be easily learned by candidates with relevant sales experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Collaboration: Working together to achieve common goals
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Accountability: Taking responsibility for one's actions and delivering on commitments
- Customer Focus: Prioritizing the needs and satisfaction of customers
Work Style:
- Results-driven: Focusing on achieving sales targets and driving revenue growth
- Proactive: Taking initiative and being proactive in identifying and pursuing new business opportunities
- Adaptable: Being open to change and willing to learn and grow in a dynamic work environment
Self-Assessment Questions:
- Do you have a proven track record of meeting or exceeding sales targets in a programmatic advertising role?
- Are you comfortable working in a hybrid work environment, with a mix of on-site and remote work?
- Do you thrive in a collaborative, results-driven work environment, and are you able to manage your time effectively to achieve sales targets?
ASSUMPTION: The Weather Company values a diverse and inclusive work environment, and candidates who can demonstrate their ability to work effectively with a wide range of clients and colleagues will be well-suited to this role.
⚠️ Potential Challenges
- Competitive sales environment, with a need to consistently meet or exceed sales targets
- Requires a high degree of self-motivation and time management skills to effectively manage the sales process
- May require travel to meet clients in person and generate leads
- Need to stay up-to-date with the latest trends and developments in programmatic advertising and digital media
ASSUMPTION: The challenges associated with this role are typical for a sales director position in the digital media industry and can be effectively managed by a strong, experienced sales professional.
📈 Similar Roles Comparison
- Unlike other sales director roles, this position focuses specifically on programmatic advertising, requiring a deep expertise in this area
- While the role involves managing a team of sales professionals, the primary focus is on driving revenue growth through personal sales efforts
- Career progression in this role may involve advancing to a vice president or director-level position within the sales organization, with opportunities to expand the customer base and drive revenue growth
ASSUMPTION: This role offers unique opportunities and challenges compared to other sales director positions, with a focus on programmatic advertising and a strong emphasis on driving revenue growth through personal sales efforts.
📝 Sample Projects
- Developing and executing a strategic sales plan to achieve sales targets and expand the customer base for a new programmatic advertising product
- Identifying and qualifying new business opportunities through market research, networking, and prospecting, and successfully closing a significant deal with a major advertising agency
- Conducting product demonstrations, presentations, and negotiations with prospective clients, resulting in a successful upsell of an existing data solution to a key customer
ASSUMPTION: The sample projects provided are intended to illustrate the types of sales activities and initiatives that may be required for this role, and are not meant to be exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its sales team members?
- What are the most challenging aspects of this role, and how have previous sales directors approached them?
- How does the company measure and evaluate the success of its sales team members, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration and knowledge-sharing with other departments within the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant sales experience and achievements in programmatic advertising
- Prepare for behavioral interview questions by reflecting on your past sales experiences and the challenges you've overcome
- Research The Weather Company's products, services, and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
