📌 Core Information
🔹 Job Title: Public Relations Intern (Fall 2025)
🔹 Company: Weber Shandwick
🔹 Location: Montreal, Quebec, Canada
🔹 Job Type: Internship
🔹 Category: Public Relations & Communications
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gain exposure to an award-winning global marketing communications agency working with top brands.
- Immerse yourself in an immersive, hands-on experience designed to develop your skillset and explore the many facets of the industry.
- Work on real campaigns with real clients, doing real work from day one.
- Benefit from training, coaching, mentorship, and support throughout your internship.
ASSUMPTION: This internship is designed to provide a well-rounded experience in public relations and marketing, offering a unique opportunity to work with high-profile clients and learn from industry professionals.
📋 Key Responsibilities
✅ Conduct media monitoring and report on client coverage, identify potential risks, and support crisis management.
✅ Prepare and update media and influencer lists with fresh outlets, angles, and voices.
✅ Apply strong written ability to draft research reports, social content, internal communications, and media relations materials.
✅ Support event execution by generating ideas, sourcing locations, coordinating vendors, engaging with media/influencers, and setting up/taking down.
✅ Develop briefs that help planners and creative teams understand the client ask.
✅ Dig deep into consumer and competitive research to support new business pitches.
✅ Attend brainstorms alongside strategic planners, art directors, and copywriters.
✅ Assist account teams with ad-hoc tasks such as project management and billing support.
ASSUMPTION: The responsibilities listed are subject to change based on the needs of the agency and the specific clients assigned to the intern.
🎯 Required Qualifications
Education: Pursuing or recently graduated from a bachelor's degree program in Public Relations, Communications, Marketing, or a related field.
Experience: None specified, but previous internship or relevant work experience would be an asset.
Required Skills:
- Strong written and verbal communication skills in both French and English.
- Excellent research and analytical skills.
- Proficient in Microsoft Office Suite and social media platforms.
- Ability to work independently and in a team environment.
- Strong organizational skills and attention to detail.
Preferred Skills:
- Previous experience in public relations, marketing, or a related field.
- Familiarity with media monitoring tools and platforms.
- Experience with event planning and execution.
ASSUMPTION: While not explicitly stated, a strong interest in and passion for public relations and marketing are essential for this role.
💰 Compensation & Benefits
Salary Range: CAD 20.00 per hour (based on industry standards for entry-level internships in Montreal)
Benefits:
- Training and coaching opportunities.
- Mentorship program with a dedicated "People Champion".
- Support and guidance from a network of current and former interns.
- Paid hourly at 40 hours per week.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level internships in Montreal. Actual compensation may vary based on factors such as market conditions, budgetary considerations, and the candidate's background and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Weber Shandwick is a global public relations and communications agency, focusing on integrated marketing communications, including public relations, social media, digital advertising, branding, and more.
Company Size: Medium (51-200 employees)
Founded: 1989 (as a merger of two agencies)
Company Description:
- Weber Shandwick is a leading global communications and marketing services firm, providing strategy, media, and creative content across all industries and sectors.
- The agency offers a full range of services, including public relations, advertising, branding, digital, social media, and research.
- Weber Shandwick is known for its innovative approach to communications, combining data-driven insights with creative storytelling to deliver measurable results for clients.
Company Specialties:
- Public Relations
- Marketing Communications
- Digital Marketing
- Branding
- Social Media
- Crisis Communications
- Healthcare Communications
- Technology Communications
Company Website: webershandwick.com
ASSUMPTION: Weber Shandwick is a well-established and respected agency in the public relations and communications industry, with a strong global presence and a reputation for delivering innovative and effective solutions for clients.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the People Champion assigned to them and work closely with various account teams.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Gain practical experience working with real clients and real campaigns.
- Develop skills and knowledge in various aspects of public relations and marketing.
- Build professional connections and network within the industry.
- Potential full-time employment opportunities upon completion of the internship, depending on performance and business needs.
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth, with the potential for long-term career advancement within the agency or the industry.
🌍 Location & Work Environment
Office Type: Urban office environment in Montreal, Quebec, Canada
Office Location(s): 2001 McGill College Avenue, Suite 2000, Montreal, QC H3A 1R8, Canada
Geographic Context:
- Montreal is the second-largest city in Canada and the largest city in the province of Quebec.
- The city is known for its vibrant culture, diverse neighborhoods, and rich history.
- Montreal is a bilingual city, with French as the official language and English widely spoken.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break (flexible based on team needs and project deadlines)
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and client service.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with the People Champion or a member of the HR team.
- In-person or virtual interview with the hiring manager and/or other team members.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Communication skills (written and verbal) in both French and English.
- Research and analytical skills.
- Creativity and strategic thinking.
- Ability to work independently and in a team environment.
- Adaptability and flexibility in a fast-paced work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship.
- Demonstrate your passion for public relations and marketing in your application materials.
- Showcase your understanding of Weber Shandwick's services and clients in your interview.
- Prepare questions to ask the interviewer about the company, the internship, and the team you'll be working with.
ATS Keywords: Public Relations, Marketing, Internship, Montreal, Weber Shandwick, Communications, Media Relations, Event Planning, Research, Writing, Social Media, Crisis Management
ASSUMPTION: The application process is competitive, and candidates who demonstrate a strong fit with the required skills and Weber Shandwick's company culture will have the best chance of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
- Media monitoring tools (Mention, Brand24, Hootsuite Insights)
- Project management software (Asana, Trello, Microsoft Project)
- Design and creative tools (Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies listed are subject to change based on the specific needs of the agency and the clients assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Excellence
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Client-focused and results-driven
- Adaptable and flexible
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong communicator, both written and verbally, in French and English?
- Do you have a passion for public relations and marketing, and a desire to learn and grow in the industry?
- Are you comfortable working independently and in a team setting, with a focus on client service and results?
- Do you have a creative and strategic mindset, with the ability to think outside the box and develop innovative solutions?
ASSUMPTION: Weber Shandwick values candidates who are passionate, driven, and eager to learn, with strong communication skills and a collaborative work style.
⚠️ Potential Challenges
- The internship may involve working on multiple projects simultaneously, requiring strong organizational skills and time management.
- Some clients and projects may have tight deadlines, requiring the ability to work well under pressure.
- The internship may involve working with diverse teams and clients, requiring strong interpersonal and communication skills.
- The internship may require occasional weekend or evening work, depending on project needs and deadlines.
ASSUMPTION: While the internship offers a unique opportunity for personal and professional growth, it also presents challenges that require strong skills, adaptability, and a commitment to client service and results.
📈 Similar Roles Comparison
- Compared to other entry-level internships in public relations and marketing, this role offers a more comprehensive and hands-on experience, working with real clients on real campaigns.
- Weber Shandwick is a well-established agency with a strong global presence, offering interns the opportunity to work on international accounts and gain exposure to diverse industries and sectors.
- Compared to other internships, this role offers a more structured and supportive environment, with training, coaching, mentorship, and support throughout the internship.
ASSUMPTION: This internship offers a unique and valuable experience compared to other entry-level roles in the industry, with a strong focus on personal and professional growth and development.
📝 Sample Projects
- Conducting media monitoring and analysis for a healthcare client, identifying potential risks and opportunities, and developing a crisis communication plan.
- Supporting the execution of a product launch event for a technology client, including vendor coordination, media and influencer outreach, and on-site logistics.
- Developing a social media content calendar for a consumer goods client, including creative concepts, visual assets, and scheduling for optimal engagement.
ASSUMPTION: The projects listed are examples of the types of tasks interns may be assigned, depending on the specific needs of the agency and the clients they are working with.
❓ Key Questions to Ask During Interview
- What are the most challenging and rewarding aspects of working at Weber Shandwick?
- How does this internship program support the growth and development of interns?
- What opportunities are there for interns to work on international accounts and gain exposure to diverse industries and sectors?
- How does Weber Shandwick support work-life balance for its employees, including interns?
- What are the key qualities and skills that Weber Shandwick looks for in its interns, and how can I demonstrate these qualities in my application and interview?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to gain a better understanding of the work environment and the expectations for the internship.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Weber Shandwick careers portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this internship.
- Prepare questions to ask the interviewer about the company, the internship, and the team you'll be working with.
- Follow up with the hiring manager or HR team after your interview to express your interest in the position and reiterate your qualifications.
- If selected for the internship, complete the onboarding process, including background check and reference check, as required by the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
