Public Relations & Paid Media Specialist

📌 Core Information

🔹 Job Title: Public Relations & Paid Media Specialist

🔹 Company: James Allen

🔹 Location: New York, NY, USA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic PR & paid media campaigns for JamesAllen.com and Blue Nile
• Building and maintaining strong relationships with media contacts to secure impactful coverage
• Collaborating cross-functionally with marketing teams to align PR efforts with broader company initiatives
• Monitoring media coverage and industry trends to optimize future PR initiatives
• Supporting executive leadership in preparing for interviews and events

ASSUMPTION: This role requires a proactive, media-savvy individual with a solid network of media contacts and hands-on experience leading pitch efforts in a fast-paced environment.

📋 Key Responsibilities

✅ Assist in the development and execution of strategic PR & paid media campaigns for both brands

✅ Craft compelling external-facing materials: pitches, media alerts, and executive talking points

✅ Build and maintain strong relationships with editors across lifestyle, fashion, and trade publications to secure impactful media coverage

✅ Help run paid media campaigns and partnerships with different publishers to drive brand awareness and sales

✅ Work closely with other marketing divisions to ensure all materials are gathered for paid media campaigns and PR outreach

✅ Maintain and regularly update the shared media contact database for both the PR Specialist and Director

✅ Monitor media coverage and industry trends, offering insights and recommendations to optimize future PR initiatives

✅ Manage all PR & paid media reporting, including monthly and yearly recaps for both brands, and track against competitors

✅ Support executive leadership in preparing interview prep documents and drafting interview answers that align with brand messaging

✅ Organize and coordinate media events and press appointments to strengthen brand presence

ASSUMPTION: This role involves a high level of multitasking, requiring strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Public Relations, Communications, Marketing, or a related field

Experience: 2-3 years of experience in public relations, preferably within the luxury or e-commerce industry

Required Skills:

• Proven ability to develop and execute successful PR strategies, with a strong portfolio of media placements
• Strong relationships with key journalists, media contacts, and influencers
• Excellent written and verbal communication skills, with the ability to craft media materials
• Highly organized, with the ability to manage multiple projects and deadlines simultaneously
• Strong understanding of the media landscape and ongoing industry trends
• Creative thinker with the ability to identify new PR opportunities and tactics
• Proficiency with PR tracking tools, media databases, and analytics platforms (e.g., Muck Rack, Meltwater, Google Analytics)
• Ability to work cross-functionally with the marketing team to align PR efforts with broader company initiatives

Preferred Skills:

• Experience with luxury or e-commerce brands
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the luxury or e-commerce industry is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: $66,000 - $85,000 per year (Based on industry standards for a PR Specialist with 2-5 years of experience in the New York area)

Benefits:

• Paid time off
• Medical, Dental, Vision, and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Working Hours: Full-time, with a flexible work schedule and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR Specialist with 2-5 years of experience in the New York area. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically diamond bridal jewelry

Company Size: 501-1,000 employees (Mid-size)

Founded: 2006

Company Description:

• James Allen is an online retailer of diamonds and engagement rings, offering high-quality products at an extraordinary value
• The company is known for its innovative use of technology in the jewelry industry
• James Allen is committed to encouraging customers to make every day special and memorable

Company Specialties:

• Diamond and engagement ring retail
• Luxury e-commerce
• Customer experience and personalized shopping

Company Website: http://www.jamesallen.com

ASSUMPTION: James Allen is a mid-size company that offers a high-quality, comprehensive benefits package to its employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Director of PR

Work Arrangement: Hybrid (Remote & On-site), with flexible working hours

Growth Opportunities:

• Advancement to a Senior PR role or management position
• Expanding responsibilities to include additional brands or markets
• Cross-functional collaboration with other marketing teams to gain diverse experience

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site)

Office Location(s): New York, NY, USA

Geographic Context:

• New York City is a major hub for the fashion and jewelry industries
• The city offers a diverse cultural scene and numerous networking opportunities
• New York City is known for its fast-paced and competitive work environment

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Communication skills and media relations experience
• Portfolio of media placements and successful PR campaigns
• Understanding of the luxury and e-commerce industries
• Ability to work cross-functionally and collaborate with other teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your media relations work and successful PR campaigns
• Demonstrate your understanding of the luxury and e-commerce industries
• Showcase your ability to work cross-functionally and collaborate with other teams

ATS Keywords: Public Relations, Media Relations, Campaign Management, Content Creation, Relationship Building, Media Monitoring, Analytics, Project Management, Communication Skills, Creative Thinking, Social Media, Influencer Marketing, Event Coordination, Trend Analysis, Database Management, Paid Media

ASSUMPTION: The interview process may vary depending on the company's current needs and the candidate's qualifications.

🛠️ Tools & Technologies

• PR tracking tools (e.g., Muck Rack, Meltwater)
• Media databases
• Analytics platforms (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong network of media contacts in the luxury and e-commerce industries?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work setting?
• Are you results-driven and focused on achieving goals?
• Are you adaptable and open to change?

ASSUMPTION: James Allen values employees who are customer-centric, innovative, collaborative, accountable, passionate, and adaptable to change.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, ever-evolving media landscape
• Adapting to changes in the luxury and e-commerce industries
• Collaborating effectively with cross-functional teams

ASSUMPTION: The fast-paced nature of the role and the need to manage multiple projects simultaneously may present challenges for some candidates.

📈 Similar Roles Comparison

• This role is similar to a PR Specialist or Media Relations Specialist position in other industries
• However, the luxury and e-commerce focus of this role may require additional industry-specific knowledge and experience
• Career paths for this role may include advancement to a Senior PR role or management position within the company

ASSUMPTION: While this role shares similarities with other PR Specialist positions, the luxury and e-commerce focus requires additional industry-specific knowledge and experience.

📝 Sample Projects

• Developing and executing a strategic PR campaign to launch a new product line
• Securing media coverage for a brand event or press release
• Managing a paid media partnership with a publisher to drive brand awareness and sales

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its PR and paid media campaigns?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your media relations work and successful PR campaigns
• Demonstrate your understanding of the luxury and e-commerce industries
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.