📌 Core Information
🔹 Job Title: Public Sector Marketing Manager International
🔹 Company: Elastic
🔹 Location: United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated field marketing plans to support regional sales teams in engaging with government, defence, education, and healthcare partners in the EMEA region.
- Collaborating with public sector sales leadership, partner teams, global campaigns, solution marketing, and external collaborators to drive awareness, accelerate pipeline, and deepen relationships.
- Working with the AVP for Public Sector International to develop and deliver the Public Sector GTM in EMEA, with a focus on Defence.
- Owning the EMEA Public Sector Marketing Strategy and building and executing field marketing plans tailored to public sector buyers.
ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to work effectively with cross-functional teams and stakeholders.
📋 Key Responsibilities
✅ Work with the AVP for Public Sector International and their aligned team to develop and deliver the Public Sector GTM in EMEA, with focus on Defence.
✅ Own the EMEA Public Sector Marketing Strategy: Build and execute field marketing plans tailored to public sector buyers, aligning with regional business priorities and Elastic’s broader go-to-market strategy.
✅ Collaborate with regional public sector account teams on account-based marketing (ABM), pipeline acceleration, lead follow-up, and bespoke campaigns.
✅ Plan and deliver high-impact events, such as roundtables, executive briefings, industry conferences, and third-party sponsorships, that drive engagement and pipeline.
✅ Collaborate with partner marketing to co-create campaigns with key SIs, resellers, and distributors focused on the public sector.
✅ Identify and support public sector customers willing to share their stories through webinars, case studies, speaking opportunities, and press.
✅ Measure, learn, and improve: Analyze campaign and program effectiveness; track critical metrics and pipeline influence; iterate based on data-driven insights.
ASSUMPTION: This role may require occasional travel to attend industry events, meet with clients, or collaborate with team members in other locations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of field or regional marketing experience, preferably within a high-growth tech/SaaS environment, with a focus on the public sector in EMEA.
Required Skills:
- Proven track record of building field marketing programs that influence pipeline and support sales goals.
- Strong understanding of public sector buying cycles, compliance constraints, and how to engage stakeholders across different levels of government.
- Hands-on experience with virtual and physical events, digital marketing tactics, and campaign execution.
- Ability to manage multiple projects in a distributed team environment with agility and autonomy.
- Familiarity with marketing and sales tools (e.g., Salesforce, Marketo, ON24, Splash, Tableau).
Preferred Skills:
- Experience with Elastic’s solutions (Search, Observability, Security) or open source technology.
- Passion for mission-driven customers and helping public sector organisations modernise with data!
ASSUMPTION: Candidates with experience in the defence sector or working with defence clients may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (based on industry standards for a Marketing Manager role in the UK with 7+ years of experience)
Benefits:
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Working Hours: Full-time (37.5 hours per week, with flexible working arrangements available)
ASSUMPTION: Elastic offers competitive pay and benefits packages, with salary ranges based on the work you do here and not your previous salary.
📌 Applicant Insights
🔍 Company Context
Industry: Elastic is a Search AI Company that enables everyone to find the answers they need in real time, using all their data, at scale. Their solutions for search, observability, and security are built on the Elastic Search AI Platform, used by more than 50% of the Fortune 500.
Company Size: Elastic has 1,001-5,000 employees, making it a mid-sized to large organisation. This means there are ample opportunities for career growth and development, as well as a diverse range of perspectives and experiences within the company.
Founded: Elastic was founded in 2012 and is headquartered in San Francisco, California, with offices worldwide.
Company Description:
- Elastic is a distributed company, with a strong focus on diversity and inclusion.
- The company takes care of its people by offering competitive pay, health coverage, flexible locations and schedules, generous vacation days, and other benefits.
- Elastic is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds.
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
Company Website: www.elastic.co
ASSUMPTION: Elastic is a well-established company with a strong reputation in the tech industry, known for its innovative products and commitment to open source technology.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and the ability to drive results through collaboration and influence.
Reporting Structure: The Public Sector Marketing Manager International will report directly to the AVP for Public Sector International and work closely with regional public sector sales leadership, partner teams, global campaigns, solution marketing, and external collaborators.
Work Arrangement: This role offers flexible working arrangements, with the ability to craft your calendar and work remotely when needed.
Growth Opportunities:
- As a senior role within the marketing organisation, there may be opportunities for progression into a director-level position or other senior leadership roles within the company.
- Elastic’s fast-paced and dynamic environment offers ample opportunities for career growth and development.
ASSUMPTION: Success in this role may lead to increased responsibilities and leadership opportunities within the company.
🌍 Location & Work Environment
Office Type: Elastic has offices worldwide, with a distributed workforce and flexible working arrangements available for many roles.
Office Location(s): The United Kingdom (with the possibility of occasional travel to other EMEA locations)
Geographic Context:
- The United Kingdom is home to a diverse range of industries and organisations, with a strong public sector presence.
- The UK is a major hub for technology and innovation, with a thriving startup ecosystem and established tech giants.
- The UK offers a high quality of life, with vibrant cities, rich cultural heritage, and beautiful countryside.
Work Schedule: Full-time (37.5 hours per week, with flexible working arrangements available)
ASSUMPTION: The United Kingdom’s central time zone and proximity to other EMEA locations make it an ideal base for this international role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Collaboration and communication skills
- Understanding of the public sector and its unique buying cycles
- Ability to manage multiple projects and prioritise effectively
- Technical proficiency with marketing and sales tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with the public sector and any relevant projects or campaigns you’ve worked on.
- Research Elastic and the public sector marketing landscape to demonstrate your understanding of the industry and the company.
- Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement.
ATS Keywords: Public Sector Marketing, Field Marketing, Account-Based Marketing, Campaign Execution, Event Planning, Data Analysis, Stakeholder Engagement, Digital Marketing, Sales Collaboration, Project Management, Compliance Knowledge, Customer Collaboration, Marketing Strategy, Lead Generation, Pipeline Acceleration, SaaS Experience, Open Source Technology
ASSUMPTION: The interview process for this role may take several weeks, depending on the availability of the interview panel and the need for additional rounds.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- ON24
- Splash
- Tableau
- Elastic’s solutions (Search, Observability, Security)
- Open source technology
ASSUMPTION: Familiarity with these tools and technologies is not required, but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Elastic is a distributed company, with a strong focus on diversity, inclusion, and collaboration.
- The company values its employees and offers competitive pay, health coverage, flexible locations and schedules, generous vacation days, and other benefits.
- Elastic is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds.
Work Style:
- Elastic offers flexible working arrangements, with the ability to craft your calendar and work remotely when needed.
- The company values autonomy, agility, and the ability to manage multiple projects effectively.
- Elastic fosters a dynamic and fast-paced environment, with ample opportunities for career growth and development.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, with the ability to manage multiple projects and prioritise effectively?
- Are you comfortable working autonomously and collaborating with cross-functional teams and stakeholders?
- Do you have a strong understanding of the public sector and its unique buying cycles, compliance constraints, and stakeholder engagement strategies?
- Are you passionate about mission-driven customers and helping public sector organisations modernise with data?
ASSUMPTION: Success in this role requires a strong cultural fit with Elastic’s values and work style.
⚠️ Potential Challenges
- The public sector is a highly regulated and complex environment, with unique buying cycles and compliance constraints.
- Working with defence clients may require additional security clearances and background checks.
- Occasional travel may be required to attend industry events, meet with clients, or collaborate with team members in other locations.
- The role may require managing multiple projects and prioritising effectively in a fast-paced and dynamic environment.
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the public sector, and the ability to collaborate effectively with cross-functional teams and stakeholders.
📈 Similar Roles Comparison
- This role is similar to other field marketing or public sector marketing roles, but with a focus on the defence sector and international scope.
- The public sector buying cycles, compliance constraints, and stakeholder engagement strategies are unique to this industry, requiring a strong understanding of the landscape.
- This role offers the opportunity to work with a diverse range of clients and organisations, with a focus on mission-driven customers and helping public sector organisations modernise with data.
ASSUMPTION: This role offers a unique blend of international experience, defence sector focus, and public sector marketing expertise.
📝 Sample Projects
- Developing and executing a field marketing campaign to generate awareness and drive engagement with defence clients in the EMEA region.
- Planning and delivering a high-impact event, such as a roundtable or executive briefing, focused on the defence sector.
- Collaborating with a key defence client to create a case study or speaking opportunity that highlights their success with Elastic’s solutions.
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and tactical aspects of the role, with a focus on driving engagement and pipeline in the defence sector.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organisation and the company’s go-to-market strategy?
- What are the key challenges and opportunities in the defence sector, and how can this role drive success in this area?
- What are the key metrics and KPIs for this role, and how will success be measured?
- What are the opportunities for career growth and development within the company, and how does this role contribute to that trajectory?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement.
- Research Elastic and the public sector marketing landscape to demonstrate your understanding of the industry and the company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
