📌 Core Information
🔹 Job Title: Ranger Brand Manager
🔹 Company: Ford Motor Company
🔹 Location: Dearborn, Michigan, United States
🔹 Job Type: Full time
🔹 Category: Motor Vehicle Manufacturing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving market success of the Ford Ranger
- Developing price strategies and providing marketplace insights
- Optimizing sales and profit targets
- Leading go-to-market launch plans and ensuring brand alignment
- Acting as the voice of the customer and providing consumer and market trends
- Collaborating with various internal teams and external agencies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to balance market insights with business objectives.
📋 Key Responsibilities
✅ Developing and implementing price strategies to achieve sales, share, revenue, and profit targets
✅ Providing marketplace insights to inform customer incentives and optimize scheduling
✅ Leading go-to-market launch plans and ensuring brand alignment across all materials
✅ Acting as the voice of the customer, providing insights on consumer and market trends
✅ Maintaining expert knowledge of the midsize pickup segment and competitive landscape
✅ Collaborating extensively with various internal teams and external agencies to achieve business objectives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-5 years of experience in brand management, marketing, or a related role within the automotive industry
Required Skills:
- Proven track record in brand management or marketing
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Ability to build and maintain effective working relationships with cross-functional teams and external partners
- Proficient in Microsoft Office Suite and market research tools
Preferred Skills:
- Experience with the Ford brand or the midsize pickup segment
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the automotive industry and a strong understanding of the midsize pickup segment will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Brand Manager role with 2-5 years of experience in the automotive industry)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on Ford vehicles and services
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, with some flexibility to work evenings or weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ford Motor Company operates in the highly competitive motor vehicle manufacturing industry, with a strong focus on innovation, sustainability, and customer experience.
Company Size: With over 186,000 employees worldwide, Ford is a large, global organization that offers extensive resources and opportunities for professional growth.
Founded: Ford was founded in 1903 by Henry Ford and has a rich history of automotive innovation and achievement.
Company Description:
- Ford is committed to providing the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility.
- The company is dedicated to serving its customers, communities, and the world, with a focus on sustainability and responsible business practices.
- Ford offers a diverse range of products and services, including connected and electric vehicles, financial services, and mobility solutions.
Company Specialties:
- Automotive
- Financial Services
- Mobility
Company Website: https://corporate.ford.com/
ASSUMPTION: Ford's commitment to innovation, sustainability, and customer experience creates a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement within the organization.
Reporting Structure: The Ranger Brand Manager reports directly to the Marketing Manager and works closely with various internal teams, such as Retail Marketing, Field Operations, and Finance, as well as external agencies.
Work Arrangement: This role is on-site, with a flexible work arrangement that allows for some remote work as needed.
Growth Opportunities:
- Advancement to a senior brand management role within the organization
- Expansion into other brand management or marketing roles within Ford or its subsidiaries
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: The Ranger Brand Manager role offers a unique opportunity to gain experience in brand management within a large, global organization and to contribute to the success of one of Ford's most iconic vehicles.
🌍 Location & Work Environment
Office Type: The Dearborn, Michigan office is a modern, collaborative workspace that fosters innovation and teamwork.
Office Location(s): 1 American Road, Dearborn, MI 48126
Geographic Context:
- Dearborn is a suburb of Detroit, offering a diverse range of cultural, recreational, and entertainment options
- The area is home to a strong automotive industry, providing ample opportunities for networking and professional growth
- Dearborn offers a mix of urban and suburban living, with easy access to major highways and public transportation
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility to work evenings or weekends as needed to meet project deadlines or attend industry events.
ASSUMPTION: The Dearborn office provides a dynamic and engaging work environment that supports collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation abilities
- Cross-functional collaboration and teamwork
- Industry knowledge and passion for the Ford brand
Application Tips:
- Highlight relevant experience in brand management, marketing, or a related field within the automotive industry
- Demonstrate a strong understanding of the midsize pickup segment and the competitive landscape
- Showcase your ability to balance market insights with business objectives through specific examples or case studies
ATS Keywords: Brand Management, Marketing, Price Strategies, Marketplace Insights, Sales Optimization, Go-to-Market Launch Plans, Brand Alignment, Consumer Insights, Market Trends, Midsize Pickup Segment, Competitive Landscape, Collaboration, Cohesive Brand Messaging, Business Objectives
ASSUMPTION: Ford's application process is competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Market research tools (e.g., Nielsen, IHS Markit, Kantar)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in Microsoft Office Suite and market research tools is essential for this role, while experience with project management and data visualization software is a plus.
👔 Cultural Fit Considerations
Company Values:
- One Ford
- Quality
- Innovation
- Respect
- Collaboration
- Integrity
- Commitment to Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and passionate about the Ford brand
Self-Assessment Questions:
- How do you embody Ford's One Ford value in your work?
- Can you provide an example of a time when you used data to inform a strategic decision?
- How do you approach collaboration and teamwork in a cross-functional environment?
ASSUMPTION: Candidates who align with Ford's company values and work style will be more likely to succeed in the Ranger Brand Manager role.
⚠️ Potential Challenges
- Balancing market insights with business objectives in a competitive and dynamic market
- Managing multiple priorities and stakeholders in a cross-functional environment
- Adapting to changes in the automotive industry and consumer preferences
- Maintaining expert knowledge of the midsize pickup segment and competitive landscape
ASSUMPTION: The Ranger Brand Manager role presents unique challenges that require strong analytical skills, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Unlike other brand management roles, the Ranger Brand Manager is focused on a single vehicle model, requiring deep expertise in the midsize pickup segment
- The automotive industry is highly competitive, with a constant need to innovate and adapt to changing consumer preferences and market trends
- This role offers opportunities for growth and advancement within the marketing department and the broader organization
ASSUMPTION: The Ranger Brand Manager role is unique within the automotive industry, requiring a strong understanding of the midsize pickup segment and a passion for the Ford brand.
📝 Sample Projects
- Developing a go-to-market launch plan for a new Ford Ranger trim level or special edition
- Analyzing market trends and consumer behavior to inform pricing strategies and customer incentives
- Collaborating with cross-functional teams to optimize sales and profit targets for the Ford Ranger
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for the Ranger Brand Manager, from strategic planning to cross-functional collaboration and data analysis.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Ford Ranger?
- What are the key priorities for the Ranger Brand Manager in the first 90 days?
- How does Ford support the professional development and growth of its brand management team?
- What is the typical career path for a successful Ranger Brand Manager?
- How does Ford foster a culture of innovation and collaboration within its marketing department?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest in and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in brand management, marketing, or a related field within the automotive industry
- Write a cover letter that demonstrates your passion for the Ford brand and your understanding of the midsize pickup segment
- Prepare examples or case studies that illustrate your ability to balance market insights with business objectives
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
