Referent Marketing (mIwId) - Global Branding

📌 Core Information

🔹 Job Title: Referent Marketing (mIwId) - Global Branding

🔹 Company: LeySelect GmbH

🔹 Location: Speyer, Rhineland-Palatinate, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (mobility possible)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global branding strategies
• Coordinating international campaigns for consistent brand management
• Analyzing market and target group trends for strategic brand positioning
• Collaborating with internal teams and external partners
• Driving central marketing concepts, such as employer branding

ASSUMPTION: This role requires a strong understanding of global branding strategies and international campaign management. The ideal candidate will have experience working with diverse teams and stakeholders.

📋 Key Responsibilities

✅ Develop and implement global branding strategies in collaboration with internal and external partners

✅ Coordinate and manage international campaigns to ensure consistent brand management across all channels

✅ Analyze market and target group trends to derive strategic brand positioning

✅ Collaborate with internal teams, such as digital marketing, product management, and communication

✅ Drive and further develop central marketing concepts, such as employer branding, products, packaging, or sales promotions

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills. The ideal candidate will be comfortable working in a dynamic, international environment.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communication, Business Administration, or a comparable field

Experience: Initial relevant professional experience in branding, ideally with an international focus

Required Skills:

• Excellent creative and strategic thinking skills
• Strong project management abilities
• Fluency in German and English
• Proficiency in digital tools and presentation media
• Structured and independent working style

Preferred Skills:

• Experience in international branding campaigns
• Knowledge of the wine industry
• Familiarity with CRM systems

ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant work experience, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)

Benefits:

• Short decision-making processes and an open corporate culture
• International projects with development opportunities
• Flexible working hours and mobile work options
• Modern work environment and team events

Working Hours: Full-time (40 hours per week) with flexible working hours and mobility options

ASSUMPTION: The salary range is based on industry standards for mid-level marketing professionals with relevant experience in global branding and international campaign management.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, focusing on expert succession in family businesses

Company Size: Small (2-10 employees), offering a close-knit team and short decision-making processes

Founded: 2020, with a focus on sustainability, enjoyment, respect, and integrity

Company Description:

• LeySelect is a purpose-driven organization that combines enjoyment, respect, and integrity with a sustainable approach to doing business
• The company specializes in recruiting experts for succession in family businesses, with a unique selling proposition of market proximity, quality, and reliability
• LeySelect offers a modern work environment, team events, and international project opportunities

Company Specialties:

• Personalberatung (Personal Consulting)
• Personalvermittlung (Recruitment)
• IT, Engineering, Retail, and Job Coaching

Company Website: LeySelect GmbH

ASSUMPTION: LeySelect is a small, specialized recruitment firm that focuses on expert succession in family businesses. The company values sustainability, enjoyment, respect, and integrity in its approach to business.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience), with opportunities for growth and development

Reporting Structure: This role reports directly to the management team, with close collaboration with internal teams and external partners

Work Arrangement: Hybrid, with flexible working hours and mobility options

Growth Opportunities:

• International project experience
• Expanding expertise in global branding and international campaign management
• Potential career progression within the company

ASSUMPTION: This role offers mid-level professionals the opportunity to gain international experience and develop their skills in global branding and international campaign management.

🌍 Location & Work Environment

Office Type: Modern, with a focus on sustainability and enjoyment

Office Location(s): Speyer, Rhineland-Palatinate, Germany

Geographic Context:

• Speyer is located in the heart of the Rhine-Neckar metropolitan region, offering a high quality of life and easy access to major cities
• The region is known for its wine culture, with a strong focus on sustainability and innovation
• The company is located near the Rhine River, offering beautiful views and a pleasant work environment

Work Schedule: Full-time (40 hours per week) with flexible working hours and mobility options

ASSUMPTION: The office environment at LeySelect is modern, sustainable, and enjoyable, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with LeySelect's recruitment team
• On-site or virtual interview with the management team
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with company values
• Branding and campaign management skills
• Strategic thinking and creativity
• Project management abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant branding and campaign management experience
• Demonstrate your creativity and strategic thinking skills in your application materials
• Prepare for interview questions that focus on your cultural fit, branding expertise, and project management abilities

ATS Keywords: Global Branding, International Campaign Management, Marketing Strategy, Brand Positioning, Project Management, Team Collaboration, German, English

ASSUMPTION: The application process at LeySelect is designed to assess candidates' cultural fit, branding and campaign management skills, strategic thinking, and project management abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The ideal candidate will be proficient in using Microsoft Office Suite, CRM systems, project management tools, and design tools relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Enjoyment: LeySelect prioritizes a positive and enjoyable work environment
• Respect: The company values open communication, collaboration, and mutual respect
• Integrity: LeySelect is committed to acting with honesty, fairness, and transparency
• Sustainability: The company focuses on sustainable business practices and responsible decision-making

Work Style:

• Collaborative: LeySelect encourages teamwork and open communication
• Adaptable: The company values employees who can adapt to changing circumstances and new challenges
• Innovative: LeySelect fosters a culture of creativity and continuous improvement

Self-Assessment Questions:

• Do you enjoy working in a collaborative, innovative, and sustainable environment?
• Are you comfortable adapting to new challenges and changing circumstances?
• Do you share LeySelect's commitment to enjoyment, respect, integrity, and sustainability?

ASSUMPTION: Candidates who align with LeySelect's company values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing international campaigns may require working with diverse teams and stakeholders across different time zones
• Balancing global branding strategies with local market requirements may present challenges
• Keeping up with industry trends and best practices in global branding and international campaign management may require continuous learning and adaptation
• Working in a small company may require wearing multiple hats and taking on additional responsibilities as needed

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, international environment and able to adapt to changing circumstances and new challenges.

📈 Similar Roles Comparison

• This role differs from other marketing and branding positions in its focus on global branding strategies and international campaign management
• LeySelect's specialization in expert succession in family businesses sets it apart from other recruitment firms
• Candidates should consider their long-term career goals and the potential for growth and development within the company

ASSUMPTION: Candidates should carefully consider their career goals and the potential for growth and development within the company when comparing this role to similar positions.

📝 Sample Projects

• Developing and implementing a global branding strategy for a family-owned wine business
• Coordinating an international campaign to launch a new product line in multiple markets
• Analyzing market trends and consumer behavior to inform brand positioning and marketing strategies

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does LeySelect support the professional development of its employees?
• What are the key challenges and opportunities in managing international campaigns for family-owned businesses?
• How does LeySelect balance global branding strategies with local market requirements?
• What are the most important qualities and skills for success in this role?
• How does LeySelect foster a culture of enjoyment, respect, integrity, and sustainability?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through LeySelect's careers page
• Tailor your resume and cover letter to highlight your relevant branding and campaign management experience
• Prepare for interview questions that focus on your cultural fit, branding expertise, and project management abilities
• Follow up with LeySelect's recruitment team within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.