Regional Amazon Marketing Intern

📌 Core Information

🔹 Job Title: Regional Amazon Marketing Intern

🔹 Company: Mattel

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Full-time, Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the EMEA Regional Amazon Marketing team in developing regional strategies and analyzing the EMEA market.
• Maintaining Amazon Brand stores, reviewing digital shelf tool reports, and supporting Amazon Advertising campaigns.
• Collaborating with agencies, local teams, and licensors to ensure best-in-class assets are delivered in time.
• Conducting competitor analysis and managing product information across Mattel tools.
• Working in a multinational and challenging environment with a focus on learning and career growth.

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain experience in digital marketing and e-commerce within a global toy and entertainment company.

📋 Key Responsibilities

✅ Supporting the development of regional strategies, assets creation, and analysis of the EMEA market and competition.

✅ Maintaining Amazon Brand stores by working with agencies on creatives, implementing new products, and ensuring brand consistency.

✅ Reviewing digital shelf tool reports and Amazon audits, collaborating with the e-merchandising team for actions, and driving actions into media as a power user of e-merchandising tools.

✅ Implementing specific Amazon tools such as variations, accessory in buy box, and brand shopping pages.

✅ Working with licensors to update product information and include it in campaigns and stores.

✅ Supporting Amazon Advertising by setting up campaigns, working with agencies on creatives, and following up with agencies, Amazon teams, and local teams to ensure best-in-class assets are delivered in time.

✅ Ensuring media briefs are completed with all related product information and conducting keyword checks and reports to ensure local ad relevancy.

✅ Performing competitor analysis and maintaining Masterfile per brand and market to nurture media campaigns.

✅ Supporting the creation of brand strategy and product line for EMEA, as well as the launch of new products.

✅ Managing product information across Mattel tools and providing administrative support as needed.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing or related fields.

Experience: Previous experience in Marketing, ideally in Digital or E-Commerce.

Required Skills:

• Fluency in English, Spanish is a plus.
• Strong Microsoft Excel skills and proficiency in Microsoft Office (Word, PowerPoint, and Project).
• Analysis skills.
• Learning agility and creativity skills.
• Organizational skills and attention to detail.
• Curiosity and eagerness to challenge the status quo.
• Team player with a multicultural mindset and respectful demeanor.

Preferred Skills:

• Previous experience working with Amazon platforms.
• Familiarity with e-merchandising tools.
• Knowledge of the toy industry or consumer goods market.

ASSUMPTION: While not explicitly stated, having experience with Amazon platforms and e-merchandising tools would be beneficial for this role, as would an understanding of the toy industry or consumer goods market.

💰 Compensation & Benefits

Salary Range: Competitive remuneration (not specified, but typical for an entry-level internship in the marketing field in Barcelona).

Benefits:

• Attractive benefits package (not specified).
• Opportunities for learning and career growth within a global company.
• Fun, engaging, and fast-paced working environment with a focus on creativity and teamwork.

Working Hours: Full-time, with a standard workweek of 40 hours.

ASSUMPTION: The salary range is estimated to be competitive for an entry-level internship in the marketing field in Barcelona, with a focus on learning and career growth rather than immediate financial compensation.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing and entertainment industries.

Company Size: Mattel has 10,001+ employees, providing a large and diverse work environment with numerous opportunities for growth and collaboration.

Founded: Mattel was founded in 1945, with a rich history and extensive brand portfolio, including iconic brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl.

Company Description:

• Mattel empowers generations to explore the wonder of childhood and reach their full potential through its portfolio of iconic brands.
• The company treats play as a language and speaks to consumers authentically by representing the world as they see and imagine it.
• Mattel engages consumers through its brands, offering toys, content, consumer products, digital, and live experiences.

Company Specialties:

• Toys and Entertainment

Company Website: https://about.mattel.com/

ASSUMPTION: Working at Mattel offers the opportunity to be part of a global brand with a strong focus on creativity, innovation, and collaboration.

📊 Role Analysis

Career Level: This role is an entry-level internship, providing an excellent starting point for a career in digital marketing and e-commerce within a global company.

Reporting Structure: The intern will report directly to the EMEA Regional Amazon Marketing team and collaborate with various internal teams, agencies, and local teams.

Work Arrangement: This role is on-site, with the opportunity to work in a multinational and challenging environment with a focus on learning and career growth.

Growth Opportunities:

• Learning and development opportunities within the marketing and e-commerce fields.
• The chance to work on global projects and collaborate with diverse teams.
• Potential full-time employment opportunities upon completion of the internship.

ASSUMPTION: This internship offers a unique opportunity for recent graduates or early-career professionals to gain valuable experience in a global company and potentially secure full-time employment upon completion of the program.

🌍 Location & Work Environment

Office Type: Mattel's Barcelona office is a modern, collaborative workspace designed to foster creativity and teamwork.

Office Location(s): Aribau 200, 9th Floor, Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a strong focus on creativity, innovation, and entrepreneurship.
• The city offers a high quality of life, with a rich cultural scene, numerous recreational activities, and a mild Mediterranean climate.
• Barcelona is well-connected by public transportation, making it easy to commute to and from work.

Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday.

ASSUMPTION: Working in Barcelona offers a unique blend of cultural experiences, professional opportunities, and a high quality of life, making it an attractive location for both local and international candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and company culture.
• Background check and onboarding for successful candidates.

Key Assessment Areas:

• Communication skills and fluency in English (and Spanish, if applicable).
• Problem-solving and analytical skills.
• Cultural fit and alignment with Mattel's values and work environment.
• Previous experience in marketing, digital marketing, or e-commerce (if applicable).

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
• Demonstrate your passion for marketing, digital marketing, and e-commerce, as well as your enthusiasm for the toy industry and Mattel's brand portfolio.
• Prepare questions to ask during the interview to showcase your interest in the role and company.

ATS Keywords: Amazon, Marketing, Digital Marketing, E-Commerce, Strategy, Analysis, Brand Stores, Advertising, Competitor Analysis, Licensors, Product Information, Multinational, Learning, Career Growth

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experiences, as well as their enthusiasm for the role and company. They should also prepare thoughtful questions to ask during the interview to demonstrate their interest and engagement.

🛠️ Tools & Technologies

• Microsoft Excel and Office Suite
• Amazon platforms and tools (e.g., Amazon Brand Stores, Amazon Advertising, Amazon Audits)
• E-merchandising tools (e.g., e-merchandising platform)
• Project management tools (e.g., Microsoft Project)

ASSUMPTION: Familiarity with Microsoft Excel and Office Suite, as well as experience with Amazon platforms and tools, would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Being part of one team with shared values and common goals.
• Innovation: Always aiming to find new and better ways to create innovative products and experiences.
• Execution: Being a performance-driven company focused on pursuing best-in-class outcomes.

Work Style:

• Fun, engaging, and fast-paced working environment with a focus on creativity and teamwork.
• Business casual dress code.
• Multicultural mindset and respectful demeanor.

Self-Assessment Questions:

• Do I have strong communication skills and fluency in English (and Spanish, if applicable)?
• Am I a team player with a multicultural mindset and respectful demeanor?
• Am I passionate about marketing, digital marketing, and e-commerce, as well as the toy industry and Mattel's brand portfolio?
• Do I have strong organizational skills, attention to detail, and the ability to manage multiple tasks and projects simultaneously?

ASSUMPTION: Applicants should assess their fit with Mattel's company values and work style, as well as their alignment with the required skills and qualifications for this role.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously.
• Applicants may need to adapt to a fast-paced, multinational work environment with a focus on learning and career growth.
• The role may involve collaborating with various internal teams, agencies, and local teams, requiring strong communication and interpersonal skills.
• Applicants may need to be comfortable working in a dynamic and evolving industry, with a focus on innovation and continuous improvement.

ASSUMPTION: Applicants should be prepared to adapt to a fast-paced, multinational work environment and be comfortable working with tight deadlines and managing multiple projects simultaneously.

📈 Similar Roles Comparison

• This role is an entry-level internship focused on digital marketing and e-commerce within a global toy and entertainment company.
• Similar roles may include digital marketing internships, e-commerce internships, or marketing internships within other global consumer goods or entertainment companies.
• Career paths for this role may include progression into full-time positions within Mattel's marketing or e-commerce teams, or transition into other marketing or e-commerce roles within the industry.

ASSUMPTION: Applicants should research similar roles and career paths within the industry to gain a better understanding of the opportunities available to them.

📝 Sample Projects

• Developing a regional strategy for a specific Mattel brand on Amazon, including asset creation and analysis of the EMEA market and competition.
• Managing an Amazon Advertising campaign for a Mattel brand, including setup, creative development, and performance optimization.
• Conducting a competitor analysis for a Mattel brand, including market research, product analysis, and pricing strategy development.

ASSUMPTION: Applicants should be prepared to work on a variety of projects, from strategic planning and analysis to hands-on implementation and optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing and e-commerce strategy for Mattel's brands in the EMEA region?
• What opportunities are there for learning and development within this role and within the company?
• How does Mattel support work-life balance for its employees?
• What is the typical career path for someone in this role, and what opportunities are there for growth and progression within the company?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and company, as well as their eagerness to learn and grow.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
• Prepare questions to ask during the interview to showcase your interest in the role and company.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.