Regional Brand Marketing Specialist (Italian speaking)

📌 Core Information

🔹 Job Title: Regional Brand Marketing Specialist (Italian speaking)

🔹 Company: Alpadia Language Schools SA

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Full-time

🔹 Category: Education Administration Programs

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in the office, 2 days at home)

🚀 Job Overview

Key aspects of this role include:

• Supporting regional branding projects to grow revenue and ROI
• Creating and implementing marketing activity calendars to drive leads and conversions
• General marketing research and competitor activity monitoring
• Collaborating with cross-functional teams to develop digital campaigns
• Managing website and blog content, as well as content for partners
• Sourcing, securing, and managing sponsorships, blogger partnerships, and influencer collaborations
• Monitoring KPIs related to brand searches, traffic, and leads generation

ASSUMPTION: This role requires a strong focus on digital marketing, content creation, and stakeholder management. The ideal candidate will have experience in these areas and be comfortable working in a dynamic, international team.

📋 Key Responsibilities

✅ Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels

✅ Supporting the development and implementation of regional branding projects, with a focus on growing revenue and ROI

✅ General marketing research, including competitor activity monitoring, to create new and creative campaign ideas

✅ Working with cross-functional teams (content, email, design, and web) to develop digital campaigns

✅ Website and blog management: writing, translating, and proofreading content

✅ Writing compelling content for partners

✅ Outreach, digital PR, contests, and ruffles, and best practice industry trends

✅ Sourcing, securing, and managing sponsorships, blogger partnerships, and influencers

✅ Social media planning, research, and execution

✅ Communicating with target audiences and managing customer relationships

✅ Organizing events such as conferences, seminars, webinars, and exhibitions

✅ Supporting the development of SEO strategy, including seeding content and link building

✅ Monitoring KPIs related to brand searches, traffic on the website, and leads generation

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical monitoring. Strong organizational skills and the ability to manage multiple projects are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree or above (desirable)

Experience: Relevant marketing or brand experience

Required Skills:

• Spoken and written fluency in English and Italian
• Keen interest in online trends, technology, social media, blogs, and travel
• Ability to think creatively and contribute ideas
• Experience and passion in creating content
• Demonstrated ability to handle multiple tasks, prioritize them, and meet deadlines
• Proven success in applying strategy, using marketing channels with a focus on reaching targets
• Experience with website analytics tools
• Knowledge of HTML, website management (CMS), and mass email (CRM)

Preferred Skills:

• PPC and best performance media practice
• Complementary experience of offline marketing

ASSUMPTION: Candidates should have a strong background in digital marketing, content creation, and stakeholder management. Familiarity with the education sector and language learning industry would be an asset.

💰 Compensation & Benefits

Salary Range: The annual salary range is up to €33,000 (depending on experience). This includes a ticket restaurant and annual bonus.

Benefits:

• Medical insurance benefits discounts
• Free coffee and tea
• Free breakfast on Mondays and fresh fruit on Thursdays
• Free online English courses and discounted language courses abroad

Working Hours: 40 hours per week, with flexible working arrangements (3 days in the office, 2 days at home)

ASSUMPTION: The salary range is competitive for the industry and location. Benefits are designed to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Alpadia Language Schools is part of the Kaplan Language Group, a global leader in language education travel. The company offers high-quality, immersive language experiences to students from over 100 countries through its four brands: Kaplan International Languages, Alpadia Language Schools, ESL Education, and Azurlingua.

Company Size: Alpadia Language Schools has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was founded in 1996 and has since expanded its operations across Europe, offering language courses in Switzerland, France, Germany, and England.

Company Description:

• Alpadia Language Schools is a Swiss company with an international vision, devoted to excellence in teaching languages to enrich students' futures.
• The company creates an unparalleled student experience that encourages language development through immersion.
• Alpadia Language Schools offers all-year-round courses for adults and summer camp programs for juniors and teenagers in Switzerland, France, Germany, and England.

Company Specialties:

• Language education tourism
• All-year-round Adult Language Courses
• Summer Camps for Teens and Juniors
• University Pathway Germany, Switzerland, and France
• German courses, French courses, English courses, and Italian courses

Company Website: http://www.alpadia.com

ASSUMPTION: Alpadia Language Schools is a well-established company with a strong reputation in the language education sector. The company's international presence and focus on immersive language learning provide unique opportunities for growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in brand marketing, digital marketing, or a related field.

Reporting Structure: The Regional Brand Marketing Specialist will report to the Brand Marketing Manager Europe (BE, FR, IT, SP).

Work Arrangement: The role offers a hybrid work arrangement, with 3 days in the office and 2 days working from home.

Growth Opportunities:

• Exposure to international marketing and cross-functional team collaboration
• Potential for career progression within the Kaplan Language Group
• Opportunities to develop skills in regional branding, digital marketing, and event management

ASSUMPTION: This role offers a unique opportunity for professional growth and development within a global language education company. Candidates should be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: The company's office in Barcelona is a dynamic, multicultural workspace that fosters collaboration and creativity.

Office Location(s): Carrer de Pau Claris 194, L'Eixample, 08037 Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a strong focus on education, technology, and innovation.
• The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and diverse culinary scene.
• Barcelona is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.

Work Schedule: The role follows a standard workweek of 40 hours, with flexible working arrangements allowing for a better work-life balance.

ASSUMPTION: The office environment in Barcelona is designed to support collaboration, creativity, and work-life balance. Candidates should be comfortable working in a dynamic, multicultural team and be able to adapt to the city's fast-paced environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the Brand Marketing Manager Europe
• Second-round interview with the Regional Director for Spain and Italy
• Final decision and job offer

Key Assessment Areas:

• Marketing and brand strategy
• Digital marketing and content creation
• Stakeholder management and communication
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, digital marketing skills, and language proficiency.
• Prepare examples of your previous marketing campaigns, content creation, and event management projects to discuss during the interview.
• Research the company and its competitors to demonstrate your understanding of the language education sector and market trends.

ATS Keywords: Brand Marketing, Digital Marketing, Content Creation, Social Media Management, SEO Strategy, Event Organization, Market Research, Customer Relationship Management, Website Management, Email Marketing, Creative Thinking, Teamwork, Analytical Skills, Influencer Partnerships, PPC, HTML

ASSUMPTION: The application process for this role is designed to assess the candidate's marketing skills, language proficiency, and cultural fit within the company. Candidates should be prepared to discuss their previous marketing experience and demonstrate their understanding of the language education sector.

🛠️ Tools & Technologies

• Website management (CMS) tools
• Mass email (CRM) platforms
• Social media management tools
• Website analytics tools
• Project management software

ASSUMPTION: The role requires proficiency in using various marketing tools and technologies to create, execute, and monitor digital campaigns. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in teaching languages to enrich students' futures
• Creating an unparalleled student experience through immersion
• Fostering a vibrant, multicultural environment

Work Style:

• Collaborative and creative team environment
• Dynamic and fast-paced work culture
• Focus on continuous learning and professional development

Self-Assessment Questions:

• Do you have a strong interest in language learning and cultural exchange?
• Are you comfortable working in a dynamic, multicultural team?
• Do you thrive in a fast-paced, collaborative work environment?

ASSUMPTION: Alpadia Language Schools values candidates who are passionate about language learning, cultural exchange, and continuous professional development. Candidates should be comfortable working in a dynamic, multicultural team and be able to adapt to the company's fast-paced work culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement and maintaining productivity outside the office
• Balancing regional branding projects with day-to-day marketing tasks
• Working effectively with cross-functional teams across different time zones

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple projects and stakeholders. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to prioritize their workload effectively.

📈 Similar Roles Comparison

• This role focuses more on regional branding and digital marketing compared to other marketing specialist positions, which may have a broader scope or more emphasis on traditional marketing channels.
• As part of the Kaplan Language Group, Alpadia Language Schools offers unique opportunities for professional growth and development within the language education sector.
• Career progression in this role may lead to opportunities in regional management, brand management, or digital marketing strategy within the Kaplan Language Group.

ASSUMPTION: This role offers a unique blend of regional branding, digital marketing, and event management responsibilities. Candidates should be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the company continues to grow and expand its operations.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive leads and conversions in Italy
• Managing a sponsorship or influencer partnership to promote Alpadia Language Schools' summer camp programs
• Organizing a virtual event or webinar to showcase the company's language learning programs and engage with potential customers

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Regional Brand Marketing Specialist may face in this role. Candidates should be prepared to discuss their previous marketing experience and demonstrate their ability to manage multiple projects and stakeholders effectively.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for regional branding and digital marketing?
• How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
• What opportunities are there for professional growth and development within the Kaplan Language Group?
• How does the company support work-life balance and employee well-being in a hybrid work arrangement?
• What are the most significant challenges facing the language education sector, and how does the company plan to address them?

ASSUMPTION: These interview questions are designed to assess the company's long-term vision, marketing strategy, and commitment to employee growth and well-being. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, digital marketing skills, and language proficiency.
• Prepare examples of your previous marketing campaigns, content creation, and event management projects to discuss during the interview.
• Research the company and its competitors to demonstrate your understanding of the language education sector and market trends.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.