📌 Core Information
🔹 Job Title: Regional Brand Marketing Specialist - Switzerland and International (French speaking)
🔹 Company: ALPADIA Language Schools SA
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: Education Administration Programs
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the growth of ALPADIA's brands in Switzerland and other European markets
- Working with an international team across various European offices
- Exposure to international marketing using digital and traditional offline channels
- Creating and implementing marketing activity calendars to drive leads and conversions
- Supporting regional marketing projects to grow revenue and ROI
ASSUMPTION: This role requires a strong understanding of the Swiss culture and other European countries, as well as fluency in French and English (with German or Italian as a plus).
📋 Key Responsibilities
✅ Creating and implementing marketing activity calendars to drive leads and conversion efforts through online and offline channels
✅ Supporting the development and implementation of regional marketing projects, focusing on growing revenue and ROI
✅ General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
✅ Working with content, email, design, and web teams to develop digital campaigns
✅ Website and blog management: writing, translating, and proofreading content
✅ Writing compelling content for various marketing channels
✅ Outreach, digital PR, and best practice industry trends
✅ Sourcing and securing sponsorships, blogger partnerships, and influencers
✅ Social media planning, research, and execution
✅ Communicating with target audiences and managing customer relationships
✅ Organizing events such as exhibitions and fairs
ASSUMPTION: The role may require occasional travel to Switzerland and other European markets for events and meetings.
🎯 Required Qualifications
Education: Not specified (relevant marketing experience is required)
Experience: Relevant marketing experience
Required Skills:
- Spoken and written fluency in French and English (German or Italian as a plus)
- Solid awareness of Swiss culture and other European countries
- Relevant marketing experience
- Keen interest in online trends, technology, social media, blogs, and travel
- Ability to think creatively and contribute ideas for content creation
- Demonstrated ability to handle and prioritize multiple tasks and deadlines
- Proven success in applying strategy, using marketing channels with a focus on digital
- Experience with website analytics tools
- Knowledge of HTML, website management (CMS), and mass email (CRM)
- High levels of energy and self-motivation
Preferred Skills:
- PPC and best performance media practice
- Complimentary experience of offline marketing
ASSUMPTION: Candidates with experience in the language travel industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: €27,000 - €33,000 per year
Benefits:
- Flexible working policy
- Dynamic work atmosphere
- Environment where corporate ethics and sustainable development matter
- Lunch vouchers
- Free coffee and tea
- Free breakfast on Mondays and fresh fruit on Thursdays
- Language courses abroad
- Medical insurance benefits discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles in Spain. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 51-200 employees
Founded: 1996
Company Description:
- ALPADIA Language Schools is a Swiss company with an international vision, devoted to excellence in teaching languages to enrich students' futures
- Present in Switzerland, France, Germany, and England, creating a vibrant environment to foster connections, enhance experience, and inspire imagination
- Offers all-year-round courses for adults and summer camp programs for juniors and teenagers
Company Specialties:
- Language education tourism
- All-year-round Adult Language Courses
- Summer Camps for Teens and Juniors
- University Pathway Germany, Switzerland, and France
- German, French, English, and Italian courses
Company Website: http://www.alpadia.com
ASSUMPTION: ALPADIA Language Schools is part of the Kaplan Language Group (KLG), which is a reliable and respected leader in the language travel industry, providing high-quality, language-travel programs across the world.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The role reports to the Marketing Manager DACH & International
Work Arrangement: On-site, with occasional travel to Switzerland and other European markets
Growth Opportunities:
- Expanding marketing skills and knowledge in an international environment
- Potential career progression within the Kaplan Language Group
- Opportunities to work on regional and international marketing projects
ASSUMPTION: This role offers a unique opportunity to gain experience in international marketing within the language travel industry.
🌍 Location & Work Environment
Office Type: On-site, with a flexible working policy
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain, known for its vibrant culture, architecture, and Mediterranean climate
- The city offers a high quality of life, with a rich culinary scene, numerous cultural attractions, and beautiful beaches
- Barcelona is well-connected by public transportation, making it easy to commute to work
Work Schedule: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: Barcelona offers a multicultural environment, which may be beneficial for someone with an interest in language and culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Language skills (French, English, and potentially German or Italian)
- Marketing experience and knowledge
- Cultural awareness and understanding of the Swiss market
- Creativity and problem-solving skills
- Ability to work in a team and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and language skills
- Provide specific examples of marketing campaigns you've worked on and their outcomes
- Demonstrate your understanding of the Swiss market and cultural context
- Show enthusiasm for the language travel industry and ALPADIA's mission
ATS Keywords: Marketing, Regional, Brand, Switzerland, International, French, English, German, Italian, Digital, Offline, Campaign, Leads, Conversion, ROI, CMS, CRM, PPC
ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the hiring team's availability.
🛠️ Tools & Technologies
- CMS (Content Management System) for website management
- CRM (Customer Relationship Management) software for email marketing
- PPC (Pay-Per-Click) advertising platforms (e.g., Google Ads)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing team's preferences and the company's policies.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching languages to enrich students' futures
- International vision and multicultural environment
- Focus on creating a vibrant environment to foster connections, enhance experience, and inspire imagination
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Results-driven and focused on growing revenue and ROI
Self-Assessment Questions:
- Do you have a strong understanding of the Swiss culture and other European countries?
- Are you fluent in French, English, and potentially German or Italian?
- Do you have relevant marketing experience and a keen interest in online trends, technology, social media, blogs, and travel?
- Are you able to think creatively and contribute ideas for content creation?
- Can you handle and prioritize multiple tasks and deadlines effectively?
ASSUMPTION: ALPADIA Language Schools values candidates who are passionate about language education and cultural exchange, as well as those who can thrive in a dynamic, international work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a multicultural work environment with team members based in various European offices
- Occasional travel to Switzerland and other European markets for events and meetings
- Keeping up with industry trends and best practices in digital and offline marketing
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager position, with a focus on brand marketing and driving leads and conversions through online and offline channels
- Unlike other marketing roles, this position requires fluency in French and English (with German or Italian as a plus) and a strong understanding of the Swiss culture and other European countries
- Career progression may include opportunities to work on international marketing projects or take on a more senior role within the Kaplan Language Group
ASSUMPTION: This role offers unique opportunities for growth and development within the language travel industry, with a focus on international marketing and brand management.
📝 Sample Projects
- Developing and implementing a marketing activity calendar to drive leads and conversions for ALPADIA's brands in Switzerland and other European markets
- Supporting the development and implementation of regional marketing projects to grow revenue and ROI
- Creating and executing social media campaigns to engage with target audiences and promote ALPADIA's language courses and summer camps
ASSUMPTION: These sample projects are based on the core responsibilities listed in the job description and may vary depending on the specific needs of the marketing team and the company.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for ALPADIA Language Schools?
- What opportunities are there for professional development and growth within the Kaplan Language Group?
- How does the marketing team collaborate and communicate with other departments, such as sales and customer service?
- What are the most challenging aspects of working in a multicultural environment with team members based in various European offices?
ASSUMPTION: These questions are designed to help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and language skills
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Demonstrate your understanding of the Swiss market and cultural context
- Show enthusiasm for the language travel industry and ALPADIA's mission
- Follow up with the hiring team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
