📌 Core Information
🔹 Job Title: Regional Communications Director
🔹 Company: American Red Cross
🔹 Location: Dallas, TX (Fort Worth, TX)
🔹 Job Type: Full-Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a communications team to drive business objectives and results
- Guiding strategic communications and marketing plans to support mission delivery and revenue generation
- Building and maintaining strong media relationships to drive positive media and brand exposure
- Providing strategic leadership and counsel to influence communications processes and technologies
- Collaborating cross-functionally to provide communication and marketing support as needed
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to manage and develop a team. The ideal candidate will have experience in a similar role within a non-profit or related organization.
📋 Key Responsibilities
✅ Lead and manage a three-member communications team, including daily activities, performance goals, and achievements
✅ Develop and oversee execution of a comprehensive communications and marketing plan aligned with regional and national objectives
✅ Lead culture change communications to support community mobilization initiatives
✅ Develop and oversee execution of a robust media relations plan, including expanding and deepening media relationships, crafting and distributing news releases, pitching stories proactively, and responding to inquiries in a timely manner
✅ Serve as spokesperson and oversee media training and support to staff and volunteer spokespersons across the region
✅ Lead regional disaster public affairs activities and oversee crisis communications training
✅ Guide the communications team in growing and energizing the region’s communications and marketing volunteer team
ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to manage and develop a team. The ideal candidate will have experience in a similar role within a non-profit or related organization.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related field required
Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required. 3 years of management experience required
Required Skills:
- Outstanding oral and written communication skills, with proven knowledge of AP Style
- Ability to manage experienced professionals and fully proficient in work and industry
- Strong organizational, multi-tasking skills with ability to meet deadlines
- Ability to use Microsoft Office Suite
- Familiarity with Cision/TrendKite or other media monitoring software
- Experience managing professional social media accounts
- Strong teamwork and collaboration required
- Willingness to serve as a media spokesperson required, experience as a spokesperson preferred
- Ability to work on a team
Preferred Skills:
- Bilingual in Spanish
- 5 years of management experience
- Demonstrated ability to think strategically, critically, and creatively
- Established relationships with media outlets in the DFW area
ASSUMPTION: The ideal candidate will have a strong background in communications, marketing, or public relations, with a minimum of 5 years of experience, including 3 years in management. Experience within a non-profit organization is preferred.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 per year (Based on industry standards for a Regional Communications Director in the non-profit sector)
Benefits:
- Medical, Dental, Vision plans
- Health Spending Accounts & Flexible Spending Accounts
- PTO: Starting at 15 days a year; based on FLSA status and tenure
- Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
- 401K with 6% match
- Paid Family Leave
- Employee Assistance
- Disability and Insurance: Short + Long Term
- Service Awards and recognition
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Communications Director in the non-profit sector. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on humanitarian aid and disaster relief
Company Size: 10,001+ employees, with a large network of volunteers and donors
Founded: 1881, with a long history of providing aid and support to those in need
Company Description:
- Prevents and alleviates human suffering in the face of emergencies
- Mobilizes the power of volunteers and the generosity of donors to achieve its mission
- Provides a wide range of services, including disaster relief, blood donations, health and safety training, and support for military members and their families
Company Specialties:
- Biomedical Services
- Disaster Services
- Service to Armed Forces
- International Services
- Preparedness
- Health & Safety
Company Website: http://www.redcross.org
ASSUMPTION: The American Red Cross is a well-established non-profit organization with a long history of providing aid and support to those in need. It has a large network of volunteers and donors, and provides a wide range of services to support its mission.
📊 Role Analysis
Career Level: Mid-level management, with the opportunity for growth and development
Reporting Structure: Reports directly to the Regional Executive, with close collaboration with the Division Communications Director, Field Marketing, Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Health and Safety, Executive Directors, and Volunteer Services teams
Work Arrangement: On-site, with the opportunity for occasional remote work or travel as needed
Growth Opportunities:
- Potential for advancement within the communications department or other areas of the organization
- Opportunities to gain experience in a variety of communications and marketing disciplines
- Chance to work on high-profile projects and initiatives
ASSUMPTION: This role offers the opportunity for career growth and development within a large and established non-profit organization. The ideal candidate will be proactive, strategic, and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Modern office space with cubicles and shared workspaces
Office Location(s): 430 17th St NW, Washington, DC 20006, US (Headquarters), with regional offices across the United States
Geographic Context:
- Dallas, TX is the fourth most populous city in the United States, with a diverse population and a strong job market
- Fort Worth, TX is the fifth most populous city in the United States, with a growing economy and a strong job market
- Both cities are located in North Texas, with a combined metropolitan area population of over 7 million people
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment, with the ability to manage multiple priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Regional Executive
- Background check and reference check
Key Assessment Areas:
- Communication skills, both written and verbal
- Leadership and management skills
- Strategic thinking and planning
- Media relations and crisis communications experience
- Ability to work collaboratively and effectively with a diverse team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your experience with media relations, crisis communications, and team management
- Research the American Red Cross and its mission to demonstrate your understanding of the organization and its goals
- Prepare questions to ask the interviewer about the role, the team, and the organization
ATS Keywords: Communications, Public Relations, Media Relations, Crisis Communications, Team Leadership, Strategic Planning, Volunteer Engagement, Social Media Management, Organizational Skills, Collaboration, AP Style, Media Monitoring, Public Affairs, Community Mobilization, Data Analysis, Spokesperson
ASSUMPTION: The American Red Cross uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application be seen by the right people.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Cision/TrendKite or other media monitoring software
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- CMS (e.g., WordPress, Drupal)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as the ability to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Humanity
- Empowerment
- Excellence
- Service to the Community
- Integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and goal-oriented
- Committed to the mission and values of the American Red Cross
Self-Assessment Questions:
- How do you align with the American Red Cross' values of humanity, empowerment, excellence, service to the community, and integrity?
- How do you approach working collaboratively and effectively with a diverse team?
- How do you stay organized and manage multiple priorities and deadlines in a fast-paced environment?
ASSUMPTION: The ideal candidate will be a strong cultural fit for the American Red Cross, with a commitment to its mission and values, and the ability to work effectively with a diverse team in a fast-paced environment.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple priorities and deadlines in a fast-paced environment
- Working with a diverse range of stakeholders, including media outlets, volunteers, and donors
- Adapting to changing circumstances and priorities during emergencies and crises
ASSUMPTION: The ideal candidate will be able to manage and adapt to the challenges and demands of a fast-paced, dynamic environment, with the ability to prioritize and manage multiple priorities and deadlines.
📈 Similar Roles Comparison
- Regional Communications Director vs. National Communications Director: The regional role focuses on local and regional communications, while the national role has a broader scope and may involve more strategic planning and coordination
- Regional Communications Director vs. Communications Manager: The regional role has more strategic and leadership responsibilities, while the communications manager role may be more focused on day-to-day operations and tactical execution
- Regional Communications Director vs. Public Relations Specialist: The regional role involves more strategic planning and leadership, while the public relations specialist role may be more focused on media relations and tactical execution
ASSUMPTION: The ideal candidate will have experience in a similar role within a non-profit or related organization, with a strong background in communications, marketing, or public relations.
📝 Sample Projects
- Developing and executing a comprehensive communications and marketing plan to support a major fundraising campaign
- Managing a team to create and distribute press releases and other media materials to secure positive media coverage during a disaster response
- Coordinating with other departments to create and distribute materials to educate the public about Red Cross services and programs
ASSUMPTION: The ideal candidate will have experience with similar projects and the ability to manage and adapt to new projects as needed.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the communications department and how can this role help address them?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for growth and development within the communications department and the organization as a whole?
- How does the American Red Cross support work-life balance for its employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: The ideal candidate will be proactive and strategic, with a strong desire to learn and grow within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including your experience with media relations, crisis communications, and team management
- Prepare questions to ask the interviewer about the role, the team, and the organization
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
- If selected for an interview, be prepared to discuss your experience and qualifications in detail, and to provide examples of your work and achievements
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
