📌 Core Information
🔹 Job Title: Regional Customer Marketing Lead
🔹 Company: Safaricom
🔹 Location: Kenya
🔹 Job Type: Full time
🔹 Category: Telecommunications
🔹 Date Posted: 2025-06-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and evaluating in-store customer marketing strategies to drive business growth
- Managing regional marketing budgets and ensuring ROI through effective tracking, evaluation, and optimization
- Ensuring alignment between sales and marketing initiatives for cohesive regional go-to-market execution
- Providing coaching and leadership to direct reports, ensuring delivery of impactful regional campaigns and events
ASSUMPTION: This role requires a strong understanding of the local market, consumer behavior, and competitive landscape to create effective marketing strategies.
📋 Key Responsibilities
✅ Drive the delivery of daily, monthly, quarterly, and annual regional business targets through insight-led commercial initiatives
✅ Develop and execute region-specific marketing plans, trade activations, and shopper engagement programs across all channels
✅ Lead prioritization of clusters, territories, and sites within the region to optimize marketing investment and execution
✅ Develop and manage Category, Brand, and Shopper Marketing programs from concept to final activation and post-campaign evaluation
✅ Ensure integration and alignment between sales and marketing for cohesive regional go-to-market execution
✅ Supervise and coordinate channel partner activities to ensure brand consistency and availability at all outlets
✅ Maintain 100% compliance to regional branding standards, including POS materials, signage, and dealer outlet visibility
✅ Own the regional marketing budget and ensure ROI through effective tracking, evaluation, and optimization
✅ Provide coaching and leadership to direct reports, ensuring delivery of impactful regional campaigns and events
✅ Manage regional agency relationships and briefing processes for all BTL and experiential campaigns
ASSUMPTION: This role involves a high level of stakeholder management, both internally with sales and trade teams, and externally with channel partners and agency partners.
🎯 Required Qualifications
Education: Undergraduate degree in a Business-related field
Experience: 5-8 years of progressive experience in Sales and Marketing, with a strong track record in trade marketing, category development, or brand management
Required Skills:
- Excellent commercial acumen and an analytical mindset
- Strong project management and strategic planning abilities
- Proven experience in translating customer insights into successful marketing programs
- Advanced stakeholder management and team collaboration skills
- Experience working with agency partners and managing large-scale BTL activities and budgets
- Highly organized with strong attention to detail and the ability to manage multiple initiatives under pressure
Preferred Skills:
- A postgraduate certification in Sales & Marketing
ASSUMPTION: Candidates with experience in the telecommunications industry or a related field may have an advantage in understanding the market and competitive landscape.
💰 Compensation & Benefits
Salary Range: KES 250,000 - 400,000 per annum (Estimated based on industry standards for a role of this level in Kenya)
Benefits:
- Competitive salaries and career opportunities
- Wellness programme, crèche facilities, access to subsidized gym facilities, leisure amenities, and regular social events
- Subsidized housing allowance
- Medical cover
- Retirement benefits
Working Hours: 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in Kenya. Actual salary may vary based on individual qualifications, experience, and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1997
Company Description:
- Safaricom is the leading provider of converged communication solutions in Kenya
- Offers a broad range of products and services for Telephony, Broadband Internet, and Financial services
- Seeks to uplift the welfare of Kenyans through value-added services and support for community projects
Company Specialties:
- Mobile Money Transfer (M-PESA)
- Data and Fiber Connectivity
- Voice and Landline
- Telepresence
- Corporate Connectivity Solutions
- Regulatory and Public Policy
- Enterprise Business Solutions
- Ethics and Compliance
- Customer Service
- Sales Operations
- E-Commerce
- Corporate Responsibility
- Wholesale Services
- Investor Relations
- Internal Audit
- Financial Reporting
- Talent Acquisition
- Corporate Communications
- Brand Marketing
- and Consumer Business
Company Website: http://safaricom.co.ke/
ASSUMPTION: Safaricom is a well-established company with a strong brand presence in Kenya and a significant impact on the local economy.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Frontline Marketing Operations Lead
Work Arrangement: On-site, with occasional remote work possible for certain tasks
Growth Opportunities:
- Potential for career progression within the marketing department or other functions within the company
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop leadership skills through managing direct reports and cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's success.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple regional offices
Office Location(s): Nairobi, Kenya
Geographic Context:
- Nairobi is the capital and largest city of Kenya, with a population of over 4 million people
- The city is a major commercial hub and the economic, cultural, and political center of the country
- Nairobi offers a mix of urban and natural environments, with numerous parks, gardens, and wildlife reserves nearby
Work Schedule: Standard office hours with flexibility for occasional overtime as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on results and performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Commercial acumen and analytical skills
- Project management and strategic planning abilities
- Stakeholder management and team collaboration skills
- Experience working with agency partners and managing large-scale BTL activities and budgets
- Alignment with Safaricom's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the local market and consumer behavior in your application materials
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
ATS Keywords: Regional Marketing, Customer Marketing, Trade Marketing, Category Development, Brand Management, Commercial Acumen, Analytical Mindset, Project Management, Strategic Planning, Stakeholder Management, Team Collaboration, Agency Management, Budget Management, Attention to Detail, Coaching, Leadership
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Innovation
- Stewardship
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and responsive to change
- Customer-centric and committed to delivering exceptional customer experiences
Self-Assessment Questions:
- Do you align with Safaricom's company values, particularly in terms of integrity, respect, and excellence?
- Are you comfortable working in a dynamic, fast-paced environment with a strong focus on results and performance?
- Do you have experience working with diverse teams and managing cross-functional projects?
ASSUMPTION: Safaricom values a strong cultural fit with its employees, and candidates who demonstrate a clear understanding of and alignment with the company's values and work style will be more successful in the interview process.
⚠️ Potential Challenges
- Managing a large regional marketing budget and ensuring optimal investment in impactful activities
- Balancing the needs and priorities of multiple stakeholders, including sales teams, trade partners, and agency partners
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Navigating the complexities of the local market and regulatory environment
ASSUMPTION: These challenges require strong commercial acumen, strategic planning, and stakeholder management skills to overcome.
📈 Similar Roles Comparison
- This role is similar to other regional marketing or trade marketing positions, but with a stronger focus on customer engagement and retention
- In the telecommunications industry, customer marketing is a critical function for driving business growth and market share
- Career progression in this role may lead to senior marketing leadership positions or other commercial roles within the company
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's success and growth trajectory.
📝 Sample Projects
- Developing and executing a regional campaign to drive customer acquisition and retention in a competitive market
- Managing a regional agency relationship to deliver high-impact BTL and experiential campaigns on time and within budget
- Conducting market research and analysis to identify trends and opportunities in the local market and develop data-driven marketing strategies
ASSUMPTION: These projects demonstrate the candidate's ability to manage complex marketing initiatives, work effectively with external partners, and leverage data to inform decision-making.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's overall marketing strategy and organizational structure?
- What are the most significant challenges facing the regional marketing team, and how can this role help address them?
- What opportunities are there for professional development and growth within the company?
- How does Safaricom support work-life balance for its employees?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Safaricom careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
