Regional Manager, Field Marketing

📌 Core Information

🔹 Job Title: Regional Manager, Field Marketing

🔹 Company: Celsius

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading and coaching field marketing teams across assigned territories
• Developing and implementing regionally tailored marketing activations
• Tracking program performance and partnering with sales teams for retail support
• Customizing national marketing campaigns to reflect local culture and needs
• Building local partnerships to unlock new event and sampling opportunities

ASSUMPTION: This role requires a strategic mindset, leadership skills, and a hands-on approach to connect brands with communities in meaningful ways. The ideal candidate will have experience in field marketing, brand activation, or territory management within the CPG, food, or beverage industry.

📋 Key Responsibilities

✅ Lead and coach Field Marketing teams across assigned territories

✅ Conduct in-market training on brand messaging, sampling, and consumer engagement

✅ Develop and implement regionally tailored sampling and guerrilla marketing activations

✅ Track program performance, assess results, and recommend improvements

✅ Partner with Sales and DSD teams to align on territory-specific goals and retail support

✅ Customize and execute national marketing campaigns to reflect local culture and needs

✅ Support key retailers with in-store activations and merchandising

✅ Build local partnerships to unlock new event and sampling opportunities

✅ Manage market budgets and ensure cost-effective program delivery

✅ Oversee field logistics, including vehicles, inventory, and operational support

✅ Act as a liaison between HQ and the field to share market insights and feedback

✅ Identify opportunities to streamline operations and improve efficiency

ASSUMPTION: This role involves frequent travel across designated markets and requires the ability to lift up to 25 lbs. and stand for extended periods.

🎯 Required Qualifications

Education: Bachelor’s degree preferred

Experience: 5+ years in Field Marketing, Brand Activation, or Territory Management (CPG, Food, or Beverage industry preferred)

Required Skills:

• Proven ability to manage remote teams and execute local market strategies
• Strong project management and organizational skills
• Excellent interpersonal and communication skills
• Ability to work independently in a dynamic, fast-paced environment
• Strong analytical skills with KPI tracking and reporting experience
• Willingness to travel frequently across designated markets
• Valid U.S. driver’s license
• Physically able to lift up to 25 lbs. and stand for extended periods

Preferred Skills:

• Fluency in Spanish
• Experience with CRM software (e.g., Salesforce, HubSpot)
• Knowledge of the beverage industry

ASSUMPTION: While not explicitly stated, having experience in the beverage industry or familiarity with CRM software could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Regional Manager role with 5+ years of experience)

Benefits:

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Working Hours: Full-time (40 hours per week) with frequent travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Manager role with 5+ years of experience. Actual compensation may vary based on factors such as location, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Retail

Company Size: 501-1,000 employees

Founded: 2004 (as a private company)

Company Description:

• Celsius is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category.
• The company also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding its reach across the health and wellness space.
• Celsius prides itself on providing employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.

Company Specialties:

• pre workout supplement
• energy drink
• healthy energy drink
• Beverage
• Energy
• Drink
• and HYDRATION

Company Website: celsiusholdingsinc.com

ASSUMPTION: Celsius is a public company with a strong focus on innovation and employee engagement. This role offers the opportunity to work in a dynamic and growing industry with a company that values its employees' input and creativity.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Vice President of Marketing and oversees a team of Field Marketing Managers.

Work Arrangement: This role is remote, with frequent travel required across designated markets.

Growth Opportunities:

• Potential career progression to a Director or Vice President role within the marketing department.
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business.
• Chance to develop leadership and management skills by coaching and mentoring team members.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain valuable experience in a dynamic and growing industry.

🌍 Location & Work Environment

Office Type: Remote (with frequent travel)

Office Location(s): United States (Mid-South, North, or South Region)

Geographic Context:

• The Mid-South Region includes Baltimore, MD; Washington, D.C.; Louisville, KY; and Nashville, TN.
• The North Region includes New York, NY; and Boston, MA.
• The South Region includes Miami/Ft. Lauderdale, FL; Tampa, FL; Orlando, FL; and Atlanta, GA.

Work Schedule: Full-time (40 hours per week) with frequent travel required

ASSUMPTION: The remote work arrangement for this role allows for flexibility and the ability to work from various locations within the assigned region. However, frequent travel is required to effectively manage field teams and execute local market strategies.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• Behavioral interview with the hiring manager
• Case study or presentation task
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Leadership and management skills
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Adaptability and flexibility in a dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in field marketing, brand activation, or territory management within the CPG, food, or beverage industry.
• Be prepared to discuss your experience managing remote teams and executing local market strategies.
• Demonstrate your ability to work independently and effectively in a fast-paced environment.
• Showcase your strong analytical skills and experience with KPI tracking and reporting.

ATS Keywords: Field Marketing, Brand Activation, Territory Management, Project Management, Organizational Skills, Interpersonal Skills, Communication Skills, Analytical Skills, KPI Tracking, Reporting, Team Management, Market Strategy, Retail Support, Event Planning, Sampling, Guerrilla Marketing

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' leadership, strategic thinking, and communication skills. Demonstrating relevant experience and a strong understanding of the role's requirements will be crucial for success.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with CRM software and project management tools is beneficial for this role, as they are commonly used in field marketing and brand activation positions.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Passion

Work Style:

• Dynamic and fast-paced
• Results-driven
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy working independently?
• Are you passionate about building and leading teams to achieve shared goals?
• Do you have a strong commitment to innovation, collaboration, and accountability?

ASSUMPTION: Celsius values employees who are innovative, collaborative, and passionate about their work. Candidates who demonstrate these qualities and a strong fit with the company's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• The frequent travel requirement may present challenges for candidates with personal or family commitments.
• The role involves managing remote teams, which may present unique challenges in communication and coordination.
• The dynamic and fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work setting.
• The role requires the ability to lift up to 25 lbs. and stand for extended periods, which may present physical challenges for some candidates.

ASSUMPTION: It is essential for candidates to carefully consider the potential challenges associated with this role and assess their ability to thrive in a dynamic, fast-paced environment with frequent travel requirements.

📈 Similar Roles Comparison

• This role is similar to a Field Marketing Manager or Brand Activation Manager position, but with a broader scope and increased responsibility for leading and coaching a team of field marketing managers.
• Compared to other regional marketing roles, this position places a greater emphasis on grassroots initiatives and building brand love through local market strategies.
• Career progression in this role may lead to opportunities in senior marketing management or other leadership positions within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role compared to similar positions and assess their fit based on their career goals and preferences.

📝 Sample Projects

• Developing and implementing a regional sampling campaign to increase brand awareness and trial among target consumers
• Partnering with local retailers to execute in-store activations and merchandising that drive sales and customer engagement
• Managing field logistics, including vehicle maintenance, inventory management, and operational support, to ensure efficient and effective program delivery

ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and strategic initiatives associated with this role. Candidates should be prepared to discuss their experience with similar projects and their approach to executing successful marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the field marketing department?
• How does Celsius support the growth and development of its employees, particularly in leadership roles?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Celsius foster a culture of innovation and collaboration, and what opportunities are there for employees to contribute to this process?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: These questions are designed to provide insight into the work environment, company culture, and expectations for success in this role. Candidates should tailor their questions to address their specific interests and concerns about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in field marketing, brand activation, or territory management within the CPG, food, or beverage industry.
• Prepare for behavioral interview questions that assess your leadership, strategic thinking, and communication skills.
• If selected, complete a case study or presentation task that demonstrates your ability to develop and implement effective marketing strategies.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.