📌 Core Information
🔹 Job Title: Regional Marketing Business Partner - Scotland & North East
🔹 Company: The Rank Group
🔹 Location: Newcastle upon Tyne, United Kingdom
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local marketing plans for venues in Scotland & North East
- Aligning local marketing plans with national strategies and revenue targets
- Collaborating with general managers and the central marketing team
- Maintaining brand standards and compliance
- Driving customer engagement and venue propositions
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving local success while aligning with national objectives.
📋 Key Responsibilities
✅ Develop and implement local marketing plans for assigned venues, driving towards specific venue targets
✅ Work closely with general managers to understand local challenges and create tailored marketing solutions
✅ Collaborate with the central marketing team to ensure local activity supports and ladders up to central brand goals
✅ Ensure all marketing activity is compliant with relevant regulations and guidelines
✅ Build and maintain strong relationships with key stakeholders, including general managers, marketing teams, and operational teams
✅ Create and deliver innovative and engaging retail marketing content
✅ Manage marketing projects and deliver on time and to budget
✅ Maintain a deep understanding of the retail channel environment and customer needs
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with multiple stakeholders to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field (or equivalent experience)
Experience: 3+ years of experience in a hospitality, leisure, or multi-venue business
Required Skills:
- Proven track record in retail marketing strategy and execution
- Excellent communication and stakeholder management skills
- Ability to influence and manage key stakeholders
- Experience in customer-led environments
- Deep understanding of retail channel environment
- Experience in delivering High Value Customer activity
- Ability to analyze and interpret ROI data
- Full driving license and ability to travel within the Grosvenor Estate
Preferred Skills:
- Marketing qualification
- Experience in the leisure and gaming sector
- Ability to maintain effective work performance under pressure
ASSUMPTION: Candidates with experience in the leisure and gaming sector and a proven track record in driving customer engagement will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a regional marketing role in the UK)
Benefits:
- Competitive benefits package
- Opportunities for career progression and professional development
- 24/7 operation with flexible working hours
Working Hours: Full-time position with a flexible work schedule, including evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a regional marketing role in the UK. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos
Company Size: 5,001-10,000 employees
Founded: 1937
Company Description:
- Rank is a leading UK entertainment company with a portfolio of brands including Grosvenor Casinos, Mecca Bingo, and Enracha
- Offers a range of gaming and entertainment experiences through licensed venues and digital platforms
- Committed to responsible gaming and community engagement
Company Specialties:
- Gaming
- Casinos
- Bingo
- Online & Mobile Gaming
- Sports Book
- Entertainment
- Leisure
- Digital
- Retail
- Customer Service
- Gambling
Company Website: http://www.rank.com
ASSUMPTION: Rank Group is a well-established company with a diverse portfolio of gaming and entertainment brands, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression
Reporting Structure: Reports to the Head of Marketing, with close collaboration with general managers and other marketing team members
Work Arrangement: Full-time, on-site position with flexible working hours and the need to travel within the Grosvenor Estate
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to cover additional regions or brands
- Development of leadership and management skills
ASSUMPTION: This role offers opportunities for career growth and development within the company, with potential for progression to senior marketing positions.
🌍 Location & Work Environment
Office Type: On-site, with the need to travel to various venues within the assigned region
Office Location(s): Newcastle upon Tyne, United Kingdom (with travel to venues in Scotland and the North East)
Geographic Context:
- Newcastle upon Tyne is a vibrant city in the North East of England, with a diverse range of cultural, entertainment, and leisure options
- The region is home to a mix of urban and rural areas, with a strong sense of community and local pride
- The role requires travel to various venues within the region, offering the opportunity to experience different local cultures and environments
Work Schedule: Full-time position with a flexible work schedule, including evenings and weekends as needed
ASSUMPTION: The role's location in Newcastle upon Tyne offers a vibrant and diverse work environment, with the opportunity to engage with a wide range of local communities and cultures.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the HR team
- Face-to-face interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Stakeholder management and communication skills
- Customer engagement and understanding
- Compliance knowledge and awareness
- Project management and delivery
Application Tips:
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategies and campaigns, demonstrating your ability to drive customer engagement and deliver results
- Research the company and the role to demonstrate your understanding of the business and its objectives
- Prepare questions to ask the interviewer about the company, the role, and the team to show your interest and engagement
ATS Keywords: Marketing Strategy, Retail Marketing, Stakeholder Management, Customer Engagement, Event Facilitation, ROI Analysis, Compliance Knowledge, Brand Management, Project Management, Communication Skills, Relationship Building, Innovative Thinking, Resilience, Driving License, Team Collaboration, High Value Customer Activity
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's marketing skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in using a range of marketing and project management tools, with the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Exciting and Entertaining
- Responsible Gaming
- Community Engagement
- Inspiring Our People
Work Style:
- Collaborative and team-focused
- Adaptable and responsive to change
- Customer-centric and data-driven
- Committed to responsible gaming and community engagement
Self-Assessment Questions:
- How do you align with the company's values, particularly around responsible gaming and community engagement?
- How do you approach building and maintaining strong relationships with stakeholders, including general managers and marketing teams?
- How do you stay organized and manage your time effectively when working on multiple projects and priorities?
ASSUMPTION: The company values a strong cultural fit, with candidates who demonstrate a commitment to responsible gaming, community engagement, and customer-centric marketing strategies being particularly well-suited to this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities, including general managers and the central marketing team
- Balancing local marketing needs with national brand objectives
- Ensuring compliance with relevant regulations and guidelines
- Adapting to a fast-paced and dynamic work environment
- Travel requirements and overnight stays within the Grosvenor Estate
ASSUMPTION: This role presents a range of challenges, including managing multiple stakeholders, balancing local and national objectives, and ensuring compliance with relevant regulations. Successful candidates will be adaptable, resilient, and effective under pressure.
📈 Similar Roles Comparison
- This role differs from other marketing roles in the leisure and gaming sector in its focus on regional marketing strategy and execution, with a strong emphasis on customer engagement and venue propositions
- Industry-specific context: The leisure and gaming sector is highly competitive, with a strong focus on customer engagement, responsible gaming, and community involvement
- Career path comparison: This role offers opportunities for career growth and progression within the company, with potential for advancement to senior marketing positions
ASSUMPTION: This role is unique in its focus on regional marketing strategy and execution, with a strong emphasis on customer engagement and venue propositions. Successful candidates will have a proven track record in retail marketing and a deep understanding of the leisure and gaming sector.
📝 Sample Projects
- Developing and implementing a local marketing campaign to drive customer engagement and revenue growth at a specific venue
- Collaborating with the central marketing team to ensure local activity supports and ladders up to central brand goals
- Managing a marketing project to deliver on time and to budget, with clear ROI analysis and reporting
ASSUMPTION: Sample projects for this role may include developing and implementing local marketing campaigns, collaborating with the central marketing team, and managing marketing projects to deliver on time and to budget.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the key challenges facing the company in the current market, and how can this role help to address them?
- How does the company approach responsible gaming and community engagement, and what role does this role play in supporting those objectives?
ASSUMPTION: Interview questions for this role should focus on the company's marketing strategy, priorities, and growth opportunities, as well as its approach to responsible gaming and community engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategies and campaigns, demonstrating your ability to drive customer engagement and deliver results
- Research the company and the role to demonstrate your understanding of the business and its objectives
- Prepare questions to ask the interviewer about the company, the role, and the team to show your interest and engagement
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
