🔹 Job Title: Regional Marketing Effectiveness Manager
🔹 Company: bp
🔹 Location: United Kingdom - Sunbury
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 25% travel)
Key aspects of this role include:
ASSUMPTION: This role requires a strong analytical background and experience in marketing analytics, MMM, and working within a multinational matrix organisation.
✅ Responsible for connecting business to customer outcomes by supporting the development of shared critical metrics, including ROMI, CLV, and Marketing Effectiveness ROI to measure success and impact
✅ Supported by the Hub, lead the regional implementation of MMM solutions across sub-entities within your region(s), embedding with collaborators to understand the ROMI/contribution of each marketing channel to sales and optimise budgets and ASP to prioritise most effective channels (B2B & B2C)
✅ Manage MMM projects by analysing data to evaluate marketing activity effectiveness and provide strategic recommendations, as well as defining and maintaining marketing/media spend taxonomies and frameworks, including quality reviews and training
✅ Work with local businesses to track benefit delivery of MMM - recommended, planned, and delivered, highlighting significant deviations and recommending interventions
✅ Develop and deliver actionable ROMI insights from MMM, sharing and coordinating across markets, to optimise campaigns in-flight and feed into annual planning cycles, challenge plans, and ASP allocation to markets
✅ Manage regional deliverables through the Hub team of modelers/analysts and ensure data integrity and standards are met for inputs into the marketing effectiveness models and analytical tools
✅ Provide analytical support and strategic recommendations on specific marketing activities across C&P, such as selection and review of agency partners, improving campaign outcomes, setting and managing budgets, and prioritising future marketing investments
✅ Optimise marketing budgets by providing data-driven insights on channel contributions to sales and ROI, challenging and advising collaborators to ensure that MMM insights are actively implemented
✅ Provide analytical support for specific marketing initiatives, such as sponsorship analysis frameworks and B2B-specific metrics
✅ Champion marketing effectiveness measurement and optimisation across Marketing to build capabilities and provide analytical advice to the business on specific marketing activities, fostering a data-driven culture within the marketing organisation
ASSUMPTION: This role requires strong analytical, communication, and influencing skills to work effectively with cross-functional teams and agency partners across global markets.
Education: Bachelor's degree in Marketing, Statistics, Economics, or a related field
Experience: Proven experience in marketing analytics, MMM, with a proven ability to manage complex projects, preferably within a multinational matrix organisation
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a Master's degree in a relevant field or equivalent experience may be beneficial for this role.
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK)
Benefits:
Working Hours: Full-time, typically 37.5 hours per week, with flexibility to work from home up to 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level and location. Actual salary may vary depending on individual qualifications and company policy.
Industry: Oil and Gas. bp is one of the world's leading integrated energy companies, producing and trading natural gas, oil, and power. They also have a significant renewable energy business.
Company Size: 10,001+ employees. As a large organisation, bp offers extensive resources and opportunities for career growth and development.
Founded: 1909. bp has a long history and established reputation in the energy industry, with a global presence and significant influence in the market.
Company Description:
Company Specialties:
Company Website: http://www.bp.com
ASSUMPTION: As a large, multinational corporation, bp offers a structured career path and opportunities for professional growth and development.
Career Level: Mid-level to senior. This role is suitable for experienced marketing professionals looking to advance their careers in marketing analytics and effectiveness.
Reporting Structure: This role reports directly to the Marketing Effectiveness Hub Lead and collaborates with marketing VPs, key budget holders, and other stakeholders across global markets.
Work Arrangement: Hybrid. This role requires up to 25% travel, with the remainder of the time worked remotely or in the office.
Growth Opportunities:
ASSUMPTION: Given the size and global presence of bp, there are ample opportunities for career growth and development within the organisation.
Office Type: Hybrid. This role requires up to 25% travel, with the remainder of the time worked remotely or in the office.
Office Location(s): United Kingdom - Sunbury, with potential travel to other bp offices and client sites globally
Geographic Context:
Work Schedule: Full-time, typically 37.5 hours per week, with flexibility to work from home up to 3 days per week
ASSUMPTION: As a hybrid role, this position offers a good work-life balance, with the flexibility to work from home for part of the week.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Effectiveness, Marketing Mix Modelling, ROMI, MMM, Analytics, Data-Driven Decision Making, Cross-Functional Teams, Global Markets, Hybrid Role
ASSUMPTION: As a large organisation, bp may use Applicant Tracking Systems (ATS) to manage and screen job applications. Including relevant keywords in your resume can help your application pass through the ATS and increase your chances of being considered for the role.
ASSUMPTION: Proficiency in relevant data analysis and visualisation tools, as well as marketing mix modelling software, is essential for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: As a large, multinational organisation, bp values diversity and inclusion and seeks to create an inclusive work environment where everyone can bring their unique perspectives and experiences to the table.
ASSUMPTION: While this role offers many opportunities for career growth and development, it also presents unique challenges that require strong analytical, communication, and influencing skills, as well as the ability to work effectively in a hybrid role with up to 25% travel.
ASSUMPTION: While this role shares similarities with other marketing analytics and effectiveness roles, its unique focus on the oil and gas industry and the specific challenges and opportunities presented by the energy sector make it a distinct and attractive opportunity for experienced marketing professionals.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Regional Marketing Effectiveness Manager, and provide a sense of the scale and complexity of the role.
ASSUMPTION: These questions are designed to provide a deeper understanding of the role, the team, and the organisation, and to help you assess the fit between your skills, experience, and career goals, and the opportunities presented by this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.