📌 Core Information
🔹 Job Title: Regional Marketing Intern - Barbie
🔹 Company: Mattel
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time, Intern
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Regional Barbie team in developing regional strategies and analyzing the EMEA market.
- Assisting with product launches and managing product information across Mattel tools.
- Collaborating with local Sales, European Customer Marketing, and Market Research teams to drive sales, revenue, and market share.
- Working in a multinational and challenging environment, with opportunities for career growth and learning.
ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain experience in marketing within the toy industry.
📋 Key Responsibilities
✅ Supporting the creation of brand strategy and product line for EMEA.
✅ Supporting the launch of new products.
✅ Analyzing the toy market and competition.
✅ Cross-benchmarking across EMEA countries to understand market opportunities.
✅ Managing product information across Mattel tools.
✅ Administrative support as needed.
ASSUMPTION: The role may involve some routine tasks, but the primary focus is on learning, contributing to strategic initiatives, and driving business impact.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing or related fields.
Experience: Previous experience in Marketing or similar departments is a plus but not required.
Required Skills:
- Fluent in English (main language used in day-to-day work).
- Strong Microsoft Excel skills and proficiency in Microsoft Office (Word, PowerPoint, and Project).
- Analysis skills.
- Learning agility and creativity skills.
- Organizational skills and attention to detail.
- Curiosity and eagerness to challenge the status quo.
- Team player with a multicultural mindset and respectful attitude.
Preferred Skills:
- Previous experience in Marketing or similar departments.
ASSUMPTION: Candidates should have a strong foundation in marketing principles and be eager to apply their knowledge in a practical setting.
💰 Compensation & Benefits
Salary Range: Internships at Mattel typically offer competitive hourly wages or stipends. The exact amount may vary depending on factors such as location and experience. ASSUMPTION: The average hourly wage for marketing interns in Barcelona is around €10-12.
Benefits:
- On-the-job training and professional development opportunities.
- Collaborative and inclusive work environment.
- Potential for career growth within the organization.
Working Hours: Full-time (40 hours per week), with flexible work arrangements designed to optimize performance and drive connection for moments that matter.
ASSUMPTION: While the role is on-site, Mattel embraces a flexible work model that combines in-person collaboration with remote work.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy company, operating in the manufacturing industry with a strong focus on children's entertainment and play.
Company Size: Mattel has over 10,000 employees worldwide, providing a large and diverse work environment for interns to learn and grow.
Founded: Mattel was founded in 1945, with a rich history and iconic brands such as Barbie, Hot Wheels, and Fisher-Price.
Company Description:
- Mattel is a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.
- The company creates innovative products and experiences that inspire, entertain, and develop children through play.
- Mattel embraces a culture of collaboration, innovation, and execution, with a focus on accountability and ownership.
Company Specialties:
- Toys and entertainment
- Brand management
- Product development
- Marketing and sales
Company Website: https://about.mattel.com/
ASSUMPTION: Mattel's large size and diverse portfolio of brands offer interns a unique opportunity to gain exposure to various aspects of the toy industry and global marketing.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to gain experience in marketing within the toy industry.
Reporting Structure: The intern will report directly to the Regional Barbie team and collaborate with local Sales, European Customer Marketing, and Market Research teams.
Work Arrangement: The role is on-site, with flexible work arrangements designed to optimize performance and drive connection for moments that matter.
Growth Opportunities:
- Learning and development opportunities through on-the-job training and mentorship.
- Potential for career growth within the organization, as Mattel values internal promotions.
- Exposure to various aspects of the toy industry and global marketing.
ASSUMPTION: Mattel's large size and diverse portfolio of brands offer interns a unique opportunity to gain exposure to various aspects of the toy industry and global marketing, fostering career growth and development.
🌍 Location & Work Environment
Office Type: Mattel's Barcelona office is a collaborative and inclusive workspace, fostering creativity and innovation.
Office Location(s): Aribau 200, 9th Floor, Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong focus on creativity, design, and innovation.
- The city offers a high quality of life, with a rich cultural scene, beautiful architecture, and a Mediterranean climate.
- Barcelona is well-connected by public transportation, making it easy for interns to commute to the office.
Work Schedule: Full-time (40 hours per week), with flexible work arrangements designed to optimize performance and drive connection for moments that matter.
ASSUMPTION: Barcelona's vibrant and multicultural environment, combined with Mattel's collaborative work culture, creates an ideal setting for interns to learn, grow, and thrive.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Mattel careers website.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and expectations.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Communication skills and fluency in English.
- Analytical and problem-solving skills.
- Cultural fit and alignment with Mattel's values.
- Enthusiasm, curiosity, and eagerness to learn.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of the toy industry and Mattel's brand portfolio.
- Showcase your creativity and innovative thinking through relevant projects or examples.
ATS Keywords: Marketing, analysis, creativity, organizational skills, attention to detail, team player, curiosity, learning agility, Microsoft Excel, Microsoft Office, English fluency, multicultural mindset
ASSUMPTION: Mattel's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Project)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be easily learned by interns with basic computer literacy.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Being part of one team with shared values and common goals.
- Innovation: Always aiming to find new and better ways to create innovative products and experiences.
- Execution: Being a performance-driven company focused on pursuing best-in-class outcomes.
Work Style:
- Mattel embraces a flexible work model designed to empower a culture of growth, optimism, and wellbeing.
- The company values partnership, new ideas, and welcomes new initiatives that challenge conventional thinking.
- Mattel is committed to creating an inclusive work environment where every employee can reach their full potential.
Self-Assessment Questions:
- Do you thrive in a collaborative and inclusive work environment?
- Are you eager to learn and contribute to innovative products and experiences?
- Do you have a performance-driven mindset and a focus on pursuing best-in-class outcomes?
ASSUMPTION: Mattel's culture is centered around collaboration, innovation, and execution, with a strong focus on creating an inclusive work environment where every employee can reach their full potential.
⚠️ Potential Challenges
- The role may involve some routine tasks, which could be seen as less challenging by some candidates.
- Candidates may face competition from other internship applicants with relevant marketing experience.
- Barcelona's cost of living may be higher than in other regions, which could impact the overall compensation package for some candidates.
- While Mattel embraces a flexible work model, the role is primarily on-site, which may not be suitable for candidates who prefer remote work.
ASSUMPTION: These potential challenges can be mitigated by carefully considering one's personal and professional goals, as well as the benefits and opportunities offered by the role and the company.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers unique exposure to the global toy industry and Mattel's iconic brand portfolio.
- While the role is focused on regional marketing, it provides a broad range of responsibilities and opportunities for growth within the organization.
- Candidates with relevant marketing experience may find the role's focus on learning and development particularly appealing.
ASSUMPTION: This role offers a unique opportunity for candidates seeking to gain experience in marketing within the toy industry, with a focus on learning, growth, and development.
📝 Sample Projects
- Conducting market research and analysis to identify trends and opportunities in the EMEA toy market.
- Supporting the launch of a new Barbie product line, including market segmentation, positioning, and promotional strategies.
- Developing and implementing a social media campaign to increase brand awareness and engagement among target audiences.
ASSUMPTION: These sample projects are designed to provide candidates with a sense of the types of initiatives they may work on during their internship, highlighting the role's focus on learning, growth, and development.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Barbie in EMEA?
- What opportunities are there for professional development and growth within the organization?
- How does Mattel support work-life balance for its employees?
- What is the typical career path for marketing professionals within the company?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare examples of your analytical and creative work to showcase your problem-solving skills and innovative thinking.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
