Regional Marketing Lead

LotusFlare, Inc.

Full-time

On-site

Toronto, Ontario, Canada

📍 Field Marketing

📌 Core Information

🔹 Job Title: Regional Marketing Lead

🔹 Company: LotusFlare, Inc.

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (with occasional travel to regional markets)

🚀 Job Overview

Key aspects of this role include:

Strategizing and executing regional marketing campaigns to drive brand awareness and acquisition
Acting as the local GTM lead for product launches and market entries
Managing relationships with local agencies, influencers, and media partners
Optimizing regional acquisition and retention funnels in collaboration with global teams
Gathering and sharing market insights to shape global positioning and campaign planning

ASSUMPTION: This role requires a strategic and hands-on marketing professional with a deep understanding of local culture and consumer behavior.

📋 Key Responsibilities

✅ Own the regional marketing strategy and execution, aligning with global brand and business goals

✅ Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns

✅ Localize and activate across brand, digital, partnerships, PR, events, and influencers

✅ Build and manage relationships with local agencies, creators, affiliates, and media partners

✅ Optimize regional acquisition and retention funnels with support from global growth and product teams

✅ Gather and share market and consumer insights to shape global positioning and campaign planning

✅ Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes

✅ Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence

ASSUMPTION: This role requires a strong cross-functional collaborator who can bridge regional execution with global priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles

Required Skills:

Proven experience in full-funnel marketing, spanning brand, acquisition, and lifecycle
Deep understanding of local culture, platforms, media, and consumer behavior
Strong cross-functional collaboration skills
Proven ability to manage external partners, including agencies and influencer networks
Fluency in English; proficiency in a regional language is a plus

Preferred Skills:

Experience launching or scaling consumer tech, travel, or telco products in the region
Familiarity with both B2C and B2B2C marketing motions
Prior work experience in a global org or matrixed team structure
Some knowledge of eSIMs, mobile connectivity, or telecom industries

ASSUMPTION: This role requires a strategic and hands-on marketing professional with experience in regional marketing or a similar role.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (based on experience and market conditions)

Benefits:

Health, dental, and vision insurance
Retirement savings plan with company matching
Generous vacation and time-off policies
Employee assistance program
Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is based on market research for similar roles in the region, considering the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on mobile growth, engagement, and digital customer experience

Company Size: Medium (201-500 employees) - Large enough to offer stability and resources, yet agile enough to foster innovation and growth

Founded: 2014 - A well-established company with a proven track record and a clear vision for the future

Company Description:

LotusFlare’s mission is to design, build, and continuously advance a digital commerce and monetization platform that simplifies technology and customer experience to deliver valuable outcomes to enterprises.
LotusFlare Digital Network Operator® (DNO™) Cloud is a cloud-native business support system (BSS) for communications and media services providers enabling them to innovate freely, better engage with their customers, and reduce operational costs.

Company Specialties:

Mobile Growth
Engagement
Internet
BSS
Telco Cloud
5G
eSIM
And Digital Customer Experience

Company Website: http://www.lotusflare.com

ASSUMPTION: LotusFlare offers a dynamic work environment with a strong focus on innovation, growth, and customer experience.

📊 Role Analysis

Career Level: Mid-Senior Level - This role offers significant growth opportunities and the chance to make a substantial impact on the company's regional expansion

Reporting Structure: Reports directly to the Global Marketing team based in Singapore, with the opportunity to build and lead a regional team

Work Arrangement: Remote with occasional travel to regional markets for on-site collaboration and event representation

Growth Opportunities:

Potential to grow into a regional marketing director role as the team expands
Chance to influence global strategy and shape the company's regional footprint
Opportunity to mentor and hire regional team members, fostering a best-in-class local presence

ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid - A mix of remote work and occasional on-site collaboration at regional offices or co-working spaces

Office Location(s): Toronto, Ontario, Canada (with occasional travel to regional markets)

Geographic Context:

Toronto is a multicultural city with a vibrant tech industry, offering a diverse talent pool and a high quality of life
The region is home to a growing number of startups and established tech companies, providing ample networking and collaboration opportunities
Canada offers a stable political environment and strong social safety nets, fostering a positive work-life balance

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work and occasional travel

ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with a strong focus on innovation and growth in the tech industry.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screen with the HR team
Behavioral and skills-based interviews with the hiring manager and regional team members
Final interview with the global marketing director
Background and reference checks

Key Assessment Areas:

Strategic thinking and regional market understanding
Campaign planning and execution skills
Cross-functional collaboration and stakeholder management
Data-driven decision-making and analytical skills
Cultural fit and alignment with LotusFlare's values

Application Tips:

Tailor your resume and cover letter to highlight your regional marketing experience and cultural fit
Prepare examples of successful regional campaigns and their impact on brand awareness, acquisition, and retention
Research LotusFlare's company culture and values to demonstrate your alignment with their mission and vision
Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Regional Marketing, GTM Strategy, Localization, Cross-Functional Collaboration, Full-Funnel Marketing, Brand Awareness, Acquisition, Retention, Campaign Planning, Stakeholder Management, Data-Driven Decision Making, Cultural Fit

ASSUMPTION: The interview process will focus on assessing your strategic thinking, regional market understanding, and cultural fit with LotusFlare's values.

🛠️ Tools & Technologies

Marketing automation platforms (e.g., Marketo, HubSpot)
Social media management tools (e.g., Hootsuite, Buffer)
CRM and marketing analytics tools (e.g., Salesforce, Google Analytics)
Project management and collaboration tools (e.g., Asana, Trello)
Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in marketing automation, social media management, and analytics tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

Simplify Technology, Simplify Experience
Customer-Centric
Innovate and Adapt
Collaborate and Win Together
Embrace Diversity and Inclusion

Work Style:

Agile and fast-paced, with a strong focus on innovation and growth
Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration
Data-driven and analytical, with a focus on continuous improvement and optimization

Self-Assessment Questions:

How do you align with LotusFlare's value of 'Simplify Technology, Simplify Experience' in your approach to regional marketing?
How do you ensure that your marketing strategies and tactics are inclusive and resonate with diverse regional audiences?
How do you balance autonomy and collaboration in a remote work environment, and how do you maintain a strong cultural fit with a global team?

ASSUMPTION: LotusFlare values a strong cultural fit, with an emphasis on collaboration, innovation, and customer-centricity.

⚠️ Potential Challenges

Managing time zones and coordinating with global teams across different regions
Adapting to cultural nuances and consumer behavior in diverse regional markets
Balancing regional priorities with global brand and business objectives
Scaling marketing efforts and resources to support regional growth and expansion
Staying up-to-date with regional market trends, consumer behavior, and competitive landscape

ASSUMPTION: These challenges can be mitigated through strong cross-functional collaboration, regional market expertise, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position requires a strong focus on regional strategy, localization, and cross-functional collaboration
Experience in consumer tech, travel, or telco products is a plus, but not required - the role offers ample opportunities to learn and grow within the industry
Career progression may vary based on regional market conditions, company growth, and individual performance

ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with ample opportunities for professional growth and development.

📝 Sample Projects

Developing and executing a regional launch campaign for a new eSIM product, driving brand awareness and acquisition in target markets
Localizing global marketing campaigns to resonate with regional audiences, optimizing channels, and maximizing ROI
Building and managing relationships with local agencies, influencers, and media partners to amplify marketing efforts and drive brand visibility

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a strong understanding of regional markets and consumer behavior.

❓ Key Questions to Ask During Interview

How does LotusFlare support regional marketing teams in balancing global brand objectives with local market nuances?
Can you describe the regional team structure and how it collaborates with global HQ and partner teams?
How does LotusFlare measure and optimize regional marketing performance, and what KPIs are most important for this role?
What opportunities are there for professional growth and development within the regional marketing team?
How does LotusFlare foster a strong company culture and maintain a positive work environment in a remote and hybrid work setting?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, and helps you make an informed decision about your career prospects.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the following link: https://lotusflareinc.applytojob.com/apply/4H3Ma2DWHW/Regional-Marketing-Lead
Tailor your resume and cover letter to highlight your regional marketing experience and cultural fit with LotusFlare's values
Prepare examples of successful regional campaigns and their impact on brand awareness, acquisition, and retention
Research LotusFlare's company culture and values to demonstrate your alignment with their mission and vision
Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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