Regional Marketing Lead

📌 Core Information

🔹 Job Title: Regional Marketing Lead

🔹 Company: Fizz

🔹 Location: United States (Remote OK)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry-level to Mid-level

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Conducting market research to understand regional trends and preferences
• Growing the Fizz community in your assigned region through targeted campaigns and strategies
• Collaborating with the team to strategize on general company growth strategies
• Executing creative awareness campaigns, such as handing out donuts, to spread the word about Fizz

ASSUMPTION: This role is ideal for individuals with a strong understanding of local communities and a creative mindset for marketing strategies. Previous experience in marketing or community growth is a plus but not required.

📋 Key Responsibilities

✅ Conduct market research to identify trends, preferences, and opportunities in your region

✅ Develop and execute strategies to grow the Fizz community in your assigned region

✅ Collaborate with the team to strategize on company-wide growth initiatives

✅ Plan and execute creative awareness campaigns to spread the word about Fizz

✅ Monitor and analyze campaign performance to optimize future strategies

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work independently. Experience with social media platforms and marketing campaigns is beneficial but not mandatory.

🎯 Required Qualifications

Education: No specific degree is required, but a bachelor's degree in Marketing, Business, or a related field is preferred.

Experience: 0-2 years of experience in marketing, community growth, or a related field is desired but not required.

Required Skills:

• Strong analytical skills to conduct market research and interpret data
• Creativity to develop and execute marketing campaigns
• Excellent communication skills to collaborate with the team and engage with the community
• Strong organizational skills to manage multiple projects and deadlines
• Proficiency in using social media platforms and marketing tools

Preferred Skills:

• Experience with social media marketing campaigns
• Knowledge of the college student market and trends
• Fluency in multiple languages (beneficial but not required)

ASSUMPTION: While previous experience is not required, candidates with relevant experience in marketing or community growth will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 per year (This is an estimate based on industry standards for entry-level to mid-level marketing roles in the United States. The actual salary may vary depending on experience and performance.)

Benefits:

• Flexible work arrangements (Remote OK)
• Opportunities for professional growth and development
• Working in a dynamic and innovative startup environment

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance. Benefits may include health insurance, retirement plans, and other perks common to startup environments.

📌 Applicant Insights

🔍 Company Context

Industry: Fizz is a social networking platform focused on building hyper-local, authentic communities, starting with college campuses. It aims to facilitate genuine connections and conversations among users by providing a safe, inclusive, and private space for sharing and interacting.

Company Size: Fizz is a small startup with 11-50 employees, offering a dynamic and collaborative work environment where individual contributions can significantly impact the company's growth and success.

Founded: Fizz was founded in 2020 by two Stanford dropouts, initially launching at Stanford University before expanding to over 400 colleges across the United States.

Company Description:

• Fizz is a private and authenticated social platform designed to revolutionize the social fabric of communities, starting with colleges.
• The platform allows verified students to post questions, memes, polls, and chat directly with other verified students while maintaining full control of their identity and privacy.
• Fizz communities are safe, authentic, and inclusive, made possible through community-based moderation.

Company Specialties:

• Social Media

Company Website: http://fizz.social

ASSUMPTION: Fizz is a rapidly growing startup with a strong focus on innovation and user experience. Its small size allows for a high degree of flexibility and creativity in its approach to social networking.

📊 Role Analysis

Career Level: This role is suitable for entry-level to mid-level marketing professionals or individuals looking to break into the marketing field. It offers an excellent opportunity to gain experience in market research, community growth, and campaign development.

Reporting Structure: The Regional Marketing Lead will report directly to the Marketing Manager or a similar role within the marketing department.

Work Arrangement: This role is Remote OK, offering flexibility in terms of work location and hours. However, the candidate should be prepared to work within the United States time zones and be available for occasional team meetings and events.

Growth Opportunities:

• As Fizz continues to expand, there may be opportunities for the Regional Marketing Lead to take on additional responsibilities or move into a more senior role within the marketing department.
• Gaining experience in this role can also open doors to other marketing and community growth opportunities within the tech industry.

ASSUMPTION: This role offers significant growth potential as Fizz continues to expand its user base and enter new markets. Candidates should be prepared to take on additional responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: Remote OK, with no physical office requirement. However, the candidate should be prepared to work within United States time zones and be available for occasional team meetings and events.

Office Location(s): United States

Geographic Context:

• The United States has a diverse and vibrant college student population, offering numerous opportunities for community growth and engagement.
• The regional focus of this role allows for a deep understanding of local trends and preferences, enabling the development of targeted marketing strategies.
• The remote nature of the role allows for flexibility in work location, enabling candidates to live and work from various parts of the United States.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate the candidate's needs and preferences.

ASSUMPTION: The remote nature of this role allows for a high degree of flexibility in terms of work location and hours. However, the candidate should be prepared to work within United States time zones and be available for occasional team meetings and events.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Market research project or case study to evaluate analytical and creative thinking
• Final interview with the marketing team to discuss the candidate's approach to community growth and marketing strategies

Key Assessment Areas:

• Analytical skills and ability to conduct market research
• Creativity and ability to develop innovative marketing campaigns
• Communication skills and ability to collaborate with the team
• Understanding of the college student market and trends

Application Tips:

• Highlight relevant experience in marketing, community growth, or a related field
• Demonstrate a strong understanding of the college student market and trends
• Showcase creativity and innovative thinking through examples of previous marketing campaigns or projects
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Market Research, Community Growth, Strategic Planning, Awareness Campaigns, College Students, Social Media Marketing, Regional Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical, creative, and communication skills, as well as their understanding of the college student market and trends. Candidates should be prepared to discuss their approach to market research and marketing campaign development.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, TikTok)
• Marketing tools (e.g., Hootsuite, Buffer, Canva)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The candidate should be proficient in using social media platforms and marketing tools. Familiarity with data analysis and project management tools is also beneficial but not required.

👔 Cultural Fit Considerations

Company Values:

• Authenticity: Fizz values genuine connections and conversations among users
• Inclusivity: Fizz strives to create a safe and welcoming space for all users
• Innovation: Fizz is committed to continuously improving and evolving its platform to better serve its users

Work Style:

• Collaborative: Fizz values teamwork and encourages open communication and idea-sharing
• Adaptable: Fizz is a startup environment that requires employees to be flexible and adaptable to change
• Creative: Fizz values innovative thinking and encourages employees to think outside the box

Self-Assessment Questions:

• Do you share Fizz's commitment to authenticity, inclusivity, and innovation?
• Are you comfortable working in a collaborative and adaptable environment?
• Do you have a creative mindset and the ability to think outside the box?

ASSUMPTION: Fizz values candidates who align with its core values and are comfortable working in a collaborative and adaptable startup environment. Candidates should be prepared to discuss their alignment with Fizz's values and their approach to creative problem-solving.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration with the team
• Growing the Fizz community in new regions may require overcoming competition from established social media platforms
• Balancing market research, strategic planning, and campaign execution may be challenging at times
• Occasional travel may be required to attend team meetings and events

ASSUMPTION: The candidate should be prepared to overcome these challenges and adapt to the unique demands of this role. Strong communication skills, creativity, and adaptability will be essential for success in this position.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on regional community growth rather than brand management or advertising
• This role offers the opportunity to work in a dynamic startup environment, with a high degree of flexibility and creativity
• Career progression in this role may lead to opportunities in marketing management or other senior leadership positions within the company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from traditional marketing positions. The startup environment and regional focus offer a unique set of opportunities and challenges that may appeal to certain individuals.

📝 Sample Projects

• Developing a targeted marketing campaign to grow the Fizz community in a specific region
• Conducting market research to identify trends and opportunities in the college student market
• Executing a creative awareness campaign, such as handing out donuts, to spread the word about Fizz

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their approach to market research, campaign development, and community engagement.

❓ Key Questions to Ask During Interview

• How does Fizz plan to expand its user base and enter new markets in the coming years?
• What are the key challenges facing the company in terms of community growth and user engagement?
• How does Fizz approach user privacy and moderation to ensure a safe and inclusive environment?
• What opportunities exist for professional growth and development within the marketing department?
• How does Fizz measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?

ASSUMPTION: These interview questions are intended to help candidates better understand the company's goals, challenges, and approach to marketing. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in marketing, community growth, or a related field
• Write a cover letter that demonstrates your understanding of the college student market and your approach to marketing campaign development
• Prepare for the market research project or case study by familiarizing yourself with the college student market and identifying trends and opportunities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.