Regional Marketing Lead

📌 Core Information

🔹 Job Title: Regional Marketing Lead

🔹 Company: LotusFlare, Inc.

🔹 Location: London

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Ownership of regional marketing strategy and execution
• Localization of global brand and business goals
• Acting as the local GTM lead for product launches and campaigns
• Cross-functional collaboration with global HQ and partner teams
• High-impact campaigns and regional market entries
• Growth in regional brand awareness, reach, and perception

ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong understanding of local culture and consumer behavior.

📋 Key Responsibilities

✅ Own the regional marketing strategy and execution, aligning with global brand and business goals

✅ Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns

✅ Localize and activate across brand, digital, partnerships, PR, events, and influencers

✅ Build and manage relationships with local agencies, creators, affiliates, and media partners

✅ Optimize regional acquisition and retention funnels with support from global growth and product teams

✅ Gather and share market and consumer insights to shape global positioning and campaign planning

✅ Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes

✅ Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence

ASSUMPTION: The ideal candidate will have a proven track record in full-funnel marketing, spanning brand, acquisition, and lifecycle, with a deep understanding of local culture, platforms, media, and consumer behavior.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles

Required Skills:

• Strategic and hands-on marketing approach
• Strong cross-functional collaboration skills
• Deep understanding of local culture, platforms, media, and consumer behavior
• Proven ability to manage external partners
• Data-informed decision making
• Entrepreneurial mindset

Preferred Skills:

• Experience launching or scaling consumer tech, travel, or telco products in the region
• Familiarity with both B2C and B2B2C marketing motions
• Prior work experience in a global org or matrixed team structure
• Some knowledge of eSIMs, mobile connectivity, or telecom industries
• Fluency in a regional language beyond English

ASSUMPTION: The ideal candidate will have experience in full-funnel marketing, spanning brand, acquisition, and lifecycle, with a deep understanding of local culture, platforms, media, and consumer behavior.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and holiday policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and LotusFlare's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on mobile growth, engagement, and digital customer experience

Company Size: 201-500 employees (Mid-size company with a global presence)

Founded: 2014 (Over a decade of experience in the industry)

Company Description:

• LotusFlare is a global technology company that designs, builds, and continuously advances a digital commerce and monetization platform
• The company simplifies technology and customer experience to deliver valuable outcomes to enterprises
• LotusFlare's Digital Network Operator® (DNO™) Cloud is a cloud-native business support system (BSS) for communications and media services providers
• The platform enables providers to innovate freely, better engage with their customers, and reduce operational costs

Company Specialties:

• Mobile Growth
• Engagement
• Internet
• BSS
• Telco Cloud
• 5G
• eSIM
• and Digital Customer Experience

Company Website: http://www.lotusflare.com

ASSUMPTION: LotusFlare is a well-established company in the software development industry, with a strong focus on mobile growth, engagement, and digital customer experience. The company's size and specialties make it an attractive employer for marketing professionals seeking a global, innovative work environment.

📊 Role Analysis

Career Level: Mid-career (5-10 years of experience)

Reporting Structure: The Regional Marketing Lead will report directly to the Global Marketing team based in Singapore

Work Arrangement: Full-time with flexible work arrangements, including remote work options

Growth Opportunities:

• Potential to shape global marketing strategy and influence regional expansion
• Opportunity to build and lead a high-performing regional marketing team
• Career progression into senior marketing roles within the global organization

ASSUMPTION: The Regional Marketing Lead role offers significant growth opportunities for the right candidate, with the potential to shape global marketing strategy and influence regional expansion. The role also provides the opportunity to build and lead a high-performing regional marketing team, with career progression into senior marketing roles within the global organization.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): London, with potential travel to other regional offices and global headquarters

Geographic Context:

• London is a major global hub for technology, finance, and marketing industries
• The city offers a multicultural environment with a diverse range of consumer behaviors and market trends
• London's time zone (GMT) facilitates collaboration with global teams across various regions

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options

ASSUMPTION: The Regional Marketing Lead role is based in London, with potential travel to other regional offices and global headquarters. The city's diverse consumer behaviors and market trends, combined with its strategic time zone, make it an ideal location for this role. The hybrid work environment offers flexibility and the opportunity to collaborate with global teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and skills assessment with the hiring manager
• Final round interviews with global marketing leadership
• Background and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Strategic marketing approach and local market knowledge
• Cross-functional collaboration and stakeholder management skills
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with LotusFlare's values and work environment
• Adaptability and resilience in a fast-paced, high-growth startup-like environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and local market insights
• Prepare examples of successful regional marketing campaigns and their impact on brand awareness, acquisition, and retention
• Demonstrate your ability to manage external partners and navigate local market nuances
• Showcase your data-driven approach to marketing strategy and campaign optimization
• Explain how your personal values and work style align with LotusFlare's company culture and work environment

ATS Keywords: Regional Marketing, GTM Strategy, Localization, Cross-Functional Collaboration, Full-Funnel Marketing, Local Market Knowledge, External Partner Management, Data-Driven Decision Making, Entrepreneurial Mindset, Consumer Tech, Travel Industry, B2C Marketing, B2B2C Marketing, eSIM Knowledge, Mobile Connectivity, Telecom Industries

ASSUMPTION: The Regional Marketing Lead role requires a strategic and hands-on marketing professional with a strong understanding of local culture, platforms, media, and consumer behavior. The ideal candidate will have experience in full-funnel marketing, spanning brand, acquisition, and lifecycle, with a proven track record in regional marketing and external partner management.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management and collaboration tools (e.g., Asana, Trello)
• CRM and marketing databases (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The Regional Marketing Lead role requires proficiency in various marketing automation, social media management, SEO, analytics, project management, and CRM tools. The ideal candidate will have experience using these tools to streamline marketing processes, optimize campaigns, and drive growth in regional brand awareness, acquisition, and retention.

👔 Cultural Fit Considerations

Company Values:

• Simplify Technology, Simplify Experience
• Customer Obsessed
• One Team, One Dream
• Innovate and Learn
• Own Your Impact

Work Style:

• Collaborative and inclusive team environment
• Data-driven and analytical approach to decision-making
• Agile and adaptable in a fast-paced, high-growth startup-like environment
• Strong focus on continuous learning and professional development
• Entrepreneurial mindset, with a bias for action and results

Self-Assessment Questions:

• How do your personal values align with LotusFlare's company values, specifically "Simplify Technology, Simplify Experience" and "Customer Obsessed"?
• How do you approach collaboration and cross-functional teamwork in a fast-paced, high-growth environment?
• How do you ensure data-driven decision-making and continuous learning in your marketing strategies?
• How do you balance innovation and learning with a bias for action and results?

ASSUMPTION: The ideal candidate for the Regional Marketing Lead role will have a strong cultural fit with LotusFlare's values and work environment. They will be collaborative, data-driven, adaptable, and entrepreneurial, with a customer-obsessed mindset and a passion for simplifying technology and experience.

⚠️ Potential Challenges

• Navigating local market nuances and consumer behavior differences
• Managing external partners and agencies in multiple regions
• Balancing regional marketing priorities with global brand and business goals
• Optimizing regional acquisition and retention funnels in a dynamic market landscape
• Adapting to changes in global marketing strategy and regional market trends

ASSUMPTION: The Regional Marketing Lead role presents unique challenges, including navigating local market nuances, managing external partners, and balancing regional marketing priorities with global brand and business goals. The ideal candidate will have experience overcoming these challenges and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Regional Marketing Manager vs. Regional Marketing Lead: The Lead role carries more strategic responsibility and may involve managing a team, while the Manager role focuses more on day-to-day campaign execution
• Regional Marketing vs. Global Marketing: Regional marketing requires a deep understanding of local culture, platforms, media, and consumer behavior, while global marketing focuses on consistent brand messaging and global campaign strategy
• Marketing Manager vs. Marketing Director: The Director role involves more strategic planning, budgeting, and team leadership, while the Manager role focuses on day-to-day campaign execution and team coordination

ASSUMPTION: The Regional Marketing Lead role is distinct from similar marketing roles, requiring a unique blend of strategic, hands-on, and local market expertise. Understanding these differences is crucial for candidates seeking to apply their skills effectively in this role.

📝 Sample Projects

• Developing and executing a regional marketing strategy for a new product launch, including localization of global brand messaging and targeted campaigns
• Building and managing relationships with local agencies, influencers, and media partners to amplify regional brand awareness and drive acquisition
• Optimizing regional acquisition and retention funnels through A/B testing, data analysis, and cross-channel attribution
• Launching a regional market entry campaign, including market research, competitive analysis, and tailored marketing tactics to drive adoption and market share

ASSUMPTION: The Regional Marketing Lead role involves a wide range of projects, from strategic planning and execution to hands-on campaign management and optimization. The ideal candidate will have experience leading regional marketing initiatives, driving brand awareness, acquisition, and retention, and adapting to local market nuances.

❓ Key Questions to Ask During Interview

• How does LotusFlare support regional marketing teams in aligning with global brand and business goals?
• What are the key priorities for the Regional Marketing Lead role in the first 90 days?
• How does LotusFlare measure and optimize regional marketing performance, including brand health, campaign ROI, and acquisition funnel efficiency?
• What are the most significant challenges facing the regional marketing team, and how can this role address them?
• How does LotusFlare foster collaboration and knowledge-sharing between regional marketing teams and global HQ?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role, understanding of the company, and commitment to driving regional marketing success. Tailoring questions to the specific role and company context shows the candidate's ability to adapt and thrive in a dynamic, global environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and local market insights
• Prepare examples of successful regional marketing campaigns and their impact on brand awareness, acquisition, and retention
• Demonstrate your ability to manage external partners and navigate local market nuances
• Showcase your data-driven approach to marketing strategy and campaign optimization
• Explain how your personal values and work style align with LotusFlare's company culture and work environment
• Follow up with the hiring manager one week after submission, inquiring about the status of your application and expressing your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.