Regional Marketing Lead

📌 Core Information

📌 Core Information

🔹 Job Title: Regional Marketing Lead

🔹 Company: LotusFlare, Inc.

🔹 Location: Santa Clara, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years of experience)

🔹 Remote Status: Remote OK

🚀 Job Overview

🚀 Job Overview

Key aspects of this role include:

• Ownership of regional marketing strategy and execution, aligning with global brand and business goals
• Acting as the local go-to-market lead for product launches and high-impact campaigns
• Management of relationships with local agencies and partners
• Collaboration with global teams to optimize regional acquisition and retention funnels
• Gathering and sharing market and consumer insights to shape global positioning and campaign planning
• Tracking and reporting on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes
• Hiring, leading, and mentoring regional contractors or future team members, shaping a best-in-class local presence

ASSUMPTION: This role requires a strategic and hands-on marketing professional with experience in regional or go-to-market roles. The ideal candidate should understand local nuances, thrive in a fast-paced, high-growth environment, and be comfortable managing external partners.

📋 Key Responsibilities

📋 Key Responsibilities

✅ Own the regional marketing strategy and execution, aligning with global brand and business goals

✅ Act as the local go-to-market lead for product launches, regional market entries, and high-impact campaigns

✅ Localize and activate across brand, digital, partnerships, PR, events, and influencers

✅ Build and manage relationships with local agencies, creators, affiliates, and media partners

✅ Optimize regional acquisition and retention funnels with support from global growth and product teams

✅ Gather and share market and consumer insights to shape global positioning and campaign planning

✅ Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes

✅ Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been rephrased or combined for clarity and conciseness.

🎯 Required Qualifications

🎯 Required Qualifications

Education: Not specified in the job description

Experience: At least 7 years of experience in marketing, ideally in go-to-market, regional, or integrated marketing roles

Required Skills:

• Proven experience in full-funnel marketing, spanning brand, acquisition, and lifecycle
• Deep understanding of local culture, platforms, media, and consumer behavior
• Strong cross-functional collaboration skills, able to bridge regional execution with global priorities
• Proven ability to manage external partners, including agencies and influencer networks
• Fluency in English; fluency in a regional language beyond English is a plus

Preferred Skills:

• Experience launching or scaling consumer tech, travel, or telco products in the region
• Familiarity with both B2C and B2B2C marketing motions
• Prior work experience in a global org or matrixed team structure
• Some knowledge of eSIMs, mobile connectivity, or telecom industries

ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, some details may have been rephrased or combined for clarity and conciseness.

💰 Compensation & Benefits

💰 Compensation & Benefits

Salary Range: Not specified in the job description. Based on industry standards for a mid-senior level marketing role in the Bay Area, the estimated salary range is $120,000 - $180,000 per year. This estimate takes into account the role's experience level, location, and the company's size.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Parental leave
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work arrangements

ASSUMPTION: The salary range and benefits listed above are estimates based on industry standards and the company's size. Actual compensation and benefits may vary and should be confirmed with the employer.

📌 Applicant Insights

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on mobile growth, engagement, and digital customer experience for telecom operators

Company Size: 201-500 employees (Mid-size company)

Founded: 2014, with headquarters in Santa Clara, California, and offices across Europe, Asia, and North America

Company Description:

• LotusFlare’s mission is to design, build, and continuously advance a digital commerce and monetization platform that simplifies technology and customer experience to deliver valuable outcomes to enterprises
• The company's Digital Network Operator® (DNO) Cloud is a cloud-native business support system (BSS) for communications and media services providers, enabling them to innovate freely, better engage with their customers, and reduce operational costs

Company Specialties:

• Mobile Growth
• Engagement
• Internet
• BSS
• Telco Cloud
• 5G
• eSIM
• and Digital Customer Experience

Company Website: http://www.lotusflare.com

ASSUMPTION: LotusFlare is a mid-size, rapidly growing company with a strong focus on innovation and customer experience. The company's global presence and expertise in the telecom industry make it an attractive employer for marketing professionals seeking to make an impact in a dynamic, international environment.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: The Regional Marketing Lead will report directly to the Global Marketing team based in Singapore

Work Arrangement: This role offers remote work arrangements, with the expectation of occasional travel to the region and global headquarters

Growth Opportunities:

• As the regional marketing lead, you will have the opportunity to shape the local marketing roadmap and grow the regional presence of Nomad eSIM
• With the company's rapid expansion, there will be opportunities for career progression within the regional marketing team or global marketing organization
• The role also presents an opportunity to influence global strategy and help define how millions of people stay connected around the world

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's regional and global marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (remote work with occasional on-site requirements)

Office Location(s): Santa Clara, California, United States (with the expectation of occasional travel to the region and global headquarters)

Geographic Context:

• The Santa Clara office is located in the heart of Silicon Valley, providing easy access to tech industry events, networking opportunities, and a vibrant startup ecosystem
• The region is known for its diverse culture, mild Mediterranean climate, and high quality of life

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work arrangements

ASSUMPTION: The hybrid work environment and flexible working hours allow for a good work-life balance, while occasional travel provides opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with regional and global marketing team members
• Final round interviews with senior leadership, focusing on strategic thinking and problem-solving
• Background and reference checks before extending an offer

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and communication skills
• Local market knowledge and cultural understanding
• Proven track record in full-funnel marketing and campaign management
• Ability to manage external partners and stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the regional market and local consumer behavior in your application materials
• Prepare for behavioral interview questions that focus on your experience with regional marketing, cross-functional collaboration, and campaign management
• Research the company's products, services, and competition to show your enthusiasm and preparation
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Regional Marketing, Go-To-Market Strategy, Product Launches, Campaign Management, Localization, Agency Management, Consumer Insights, Data-Driven Decision Making, Full-Funnel Marketing, Brand Management, Acquisition Strategies, Retention Strategies, Influencer Marketing, Performance Marketing

ASSUMPTION: The interview process for this role will focus on assessing your strategic thinking, local market knowledge, and proven track record in regional marketing and campaign management. Being prepared to discuss your relevant experiences and demonstrate your understanding of the regional market will be crucial for success.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• CRM and project management software (e.g., Salesforce, Asana)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)
• Local language proficiency (depending on the region)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles. However, the specific tools required for this role may vary depending on the company's tech stack and regional needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Customer-centric approach
• Collaboration and teamwork
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Agile and adaptable, with a bias for action
• Data-driven and analytical, with a focus on continuous improvement
• Strong cross-functional collaborator, able to work effectively with global teams
• Entrepreneurial mindset, with a focus on growth and impact
• Open and transparent communication, with a focus on feedback and growth

Self-Assessment Questions:

• How do your personal values align with LotusFlare's company values?
• Describe a time when you had to adapt to a significant change in a regional market or consumer behavior
• How do you approach cross-functional collaboration and communication, especially when working with remote or global teams?
• Can you provide an example of a successful regional marketing campaign you've led, and how you measured its impact?
• How do you stay up-to-date with industry trends and best practices in regional marketing?

ASSUMPTION: LotusFlare values a strong cultural fit, with an emphasis on innovation, collaboration, and a customer-centric approach. Candidates should be prepared to discuss their alignment with the company's values and demonstrate their ability to thrive in a fast-paced, global environment.

⚠️ Potential Challenges

• Managing regional market dynamics and consumer behavior, which can vary significantly between countries and cultures
• Balancing global brand consistency with local market needs and preferences
• Building and maintaining effective relationships with local agencies, partners, and stakeholders
• Adapting to changing market conditions and competitive landscapes
• Managing remote teams and cross-functional collaboration across time zones and cultures

ASSUMPTION: The potential challenges listed above are common in regional marketing roles, especially in fast-growing, global organizations. Candidates should be prepared to discuss their strategies for overcoming these challenges and demonstrate their resilience and adaptability.

📈 Similar Roles Comparison

• Regional Marketing Manager vs. Regional Marketing Director: The main difference lies in the level of responsibility and team management. A Regional Marketing Manager typically focuses on executing marketing strategies, while a Regional Marketing Director oversees a team and contributes to strategic planning
• Regional Marketing Manager vs. Global Marketing Manager: While both roles require a strong understanding of global marketing trends, a Regional Marketing Manager focuses on local execution, while a Global Marketing Manager oversees marketing strategies across multiple regions
• Regional Marketing Manager vs. Product Marketing Manager: Both roles require a deep understanding of the market and customer needs, but a Regional Marketing Manager focuses on regional marketing strategies, while a Product Marketing Manager focuses on product-specific marketing and go-to-market strategies

ASSUMPTION: When comparing this role to similar positions, it's essential to consider the level of responsibility, team management, and the specific focus of the role (regional vs. global vs. product).

📝 Sample Projects

• Developing and executing a regional marketing campaign for a new product launch, including localizing branding, identifying key channels, and managing local agency relationships
• Conducting market research and consumer segmentation to inform regional marketing strategies and improve product-market fit
• Building and optimizing regional acquisition funnels, with a focus on improving conversion rates, reducing customer acquisition costs, and driving regional growth
• Managing regional event logistics, including vendor negotiations, local promotions, and on-site event execution
• Developing and implementing regional influencer marketing strategies, including identifying key influencers, negotiating partnerships, and measuring campaign impact

ASSUMPTION: The sample projects listed above are based on typical responsibilities for a Regional Marketing Manager. However, the specific projects and initiatives may vary depending on the company's needs, regional market dynamics, and the candidate's unique skill set.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing team structure and how this role fits into the global marketing organization?
• How does the company support regional marketing teams in terms of resources, budget, and decision-making authority?
• Can you provide an example of a successful regional marketing campaign led by the global marketing team, and what lessons were learned from that experience?
• How does the company approach cross-functional collaboration and communication between regional and global teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure and track regional marketing performance, and what KPIs are most important for this role?
• What opportunities are there for career growth and professional development within the regional marketing team or global marketing organization?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, expectations, and growth opportunities.

📌 Next Steps for Applicants

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your experience with regional marketing, cross-functional collaboration, and campaign management
• Research the company's products, services, and competition to show your enthusiasm and preparation
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.