📌 Core Information
🔹 Job Title: Regional Marketing Lead - Consumer (LatAm)
🔹 Company: Wise
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving Wise's regional marketing strategy and execution for LATAM, with a focus on Brazil and secondary focus on Mexico.
- Identifying key growth drivers, audience segments, and marketing tactics to increase penetration and customer acquisition and retention.
- Collaborating with central teams and local partners to ensure regional needs are prioritized and new opportunities are explored.
- Analyzing regional marketing performance and optimizing strategies based on insights.
- Managing the P&L of proposed new local activities and ensuring efficient resource allocation for regional campaigns.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance central team priorities with regional needs.
📋 Key Responsibilities
✅ Drive Wise’s regional marketing strategy and execution for LATAM, focusing on customer acquisition and retention.
✅ Develop and manage regional campaigns and product launches across digital and offline channels.
✅ Work with central creative and media buying teams to ensure regional needs are prioritized.
✅ Partner with Channels to agree on key new opportunities in the region and align on resourcing.
✅ Partner with product, PMM, and PR teams to align messaging and activation in line with the local compliance and regulatory context.
✅ Analyze regional marketing performance of new initiatives and optimize strategies based on insights.
✅ Be accountable for the P&L of the proposed new local activities and ensure efficient resource allocation for regional campaigns.
✅ Identify and test new growth opportunities, including partnerships, events, or offline activations, such as sponsorships.
✅ Report on regional performance, challenges, and opportunities to Leadership.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive regional marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Significant experience (5-10 years) in marketing, growth, or regional expansion roles.
Required Skills:
- Proven track record of driving successful marketing campaigns and initiatives at a regional level and understanding regional nuances.
- Strong understanding of customer acquisition and retention, performance marketing, and brand growth.
- Ability to build and maintain relationships with local partners, vendors, and community stakeholders.
- Hands-on experience working and driving execution in regional/local markets.
- Ability to collaborate with central teams while independently driving execution.
- Excellent communication and stakeholder management skills.
- Excellent command of written and verbal English on top of Portuguese; Spanish as a bonus.
Preferred Skills:
- Experience working in the financial services or fintech industry.
- Familiarity with Wise's products and services.
ASSUMPTION: Candidates with a strong background in regional marketing and a proven track record of driving growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: R$31,384.62 - R$46,153.85 Monthly (Based on market research for the role, experience level, and location)
Benefits:
- RSUs in a profitable company
- Paid annual holiday, sick days, parental leave, and other leave opportunities
- 3 me days per year
- 6 weeks of paid sabbatical after 4 years at Wise, on top of annual leave
- Private medical insurance
Working Hours: Full-time, with flexibility for the right candidate
ASSUMPTION: The salary range is estimated based on market research for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically money transfer and currency exchange
Company Size: 1,001-5,000 employees (Large enough to offer opportunities for growth and collaboration, but not so large that individual contributions go unnoticed)
Founded: 2011 (With a decade of experience in the market, Wise has established itself as a leader in its industry)
Company Description:
- Wise is a global technology company, building the best way to move money around the world.
- With the Wise account, people and businesses can hold 40+ currencies, move money between countries, and spend money abroad.
- Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere.
Company Specialties:
- Money transfer
- Currency exchange
- Foreign currency
- Crowdsourcing
- Peer-to-peer
- Fintech
- Finance
- Technology
- Culture
- P2P
- Start-up
- Consumer services
- Financial technology
- Mission-driven
- Purpose-led
- Autonomous
- Borderless
Company Website: Wise.com
ASSUMPTION: Wise is a mission-driven company that values innovation, collaboration, and a borderless mindset. Its culture is reflected in its commitment to providing a fair, transparent, and low-cost money transfer service.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression
Reporting Structure: This role reports directly to the Regional Marketing Director and works closely with central marketing teams and local stakeholders
Work Arrangement: On-site, with flexibility for the right candidate
Growth Opportunities:
- Potential to expand the role's scope and impact as Wise continues to grow in the LATAM region.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Chance to develop leadership skills and mentor junior team members.
ASSUMPTION: This role offers significant opportunities for growth and development, both personally and professionally, as Wise continues to expand its presence in the LATAM region.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant culture and diverse population.
- The city is a major financial hub and a center for technology and innovation.
- São Paulo offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options.
Work Schedule: Full-time, with flexibility for the right candidate
ASSUMPTION: Working in São Paulo offers a unique opportunity to be part of a dynamic and growing market, while also enjoying a high quality of life and access to numerous cultural and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the regional marketing team
- Final interview with the regional marketing director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
- Cultural fit and alignment with Wise's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the LATAM market and Wise's products and services.
- Showcase your ability to drive growth and success in regional marketing campaigns.
ATS Keywords: Regional Marketing, LATAM, Customer Acquisition, Customer Retention, Marketing Strategy, Campaign Management, Product Launch, Performance Marketing, Brand Growth, Stakeholder Management, Cross-functional Collaboration
ASSUMPTION: The application process for this role is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, as well as their relevant experience and skills.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- CRM and marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in using marketing analytics tools, social media platforms, and project management tools to drive regional marketing success.
👔 Cultural Fit Considerations
Company Values:
- Borderless
- Autonomous
- Mission-driven
- Purpose-led
- Inclusive
- Fair
- Transparent
- Low-cost
Work Style:
- Collaborative
- Data-driven
- Innovative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you passionate about driving growth and success in regional marketing campaigns?
- Do you align with Wise's mission to make money without borders?
- Are you comfortable working autonomously and taking ownership of your projects?
ASSUMPTION: Wise values candidates who are collaborative, data-driven, innovative, adaptable, and results-oriented, and who align with its mission to make money without borders.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing central team priorities with regional needs.
- Operating in a dynamic and evolving market, with changing customer needs and preferences.
- Adapting to new tools, technologies, and processes as Wise continues to grow and evolve.
- Working in a fast-paced and high-growth environment, with tight deadlines and competing priorities.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, as Wise continues to expand its presence in the LATAM region.
📈 Similar Roles Comparison
- This role is unique in its focus on driving regional marketing success in the LATAM market, with a primary focus on Brazil and a secondary focus on Mexico.
- Unlike other regional marketing roles, this position requires a strong understanding of the LATAM market and Wise's products and services.
- Career progression in this role may lead to opportunities to expand the role's scope and impact as Wise continues to grow in the LATAM region.
ASSUMPTION: This role offers a unique opportunity to drive regional marketing success in the LATAM market, with a focus on Brazil and Mexico, and to contribute to Wise's continued growth and expansion in the region.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive customer acquisition and retention in Brazil.
- Identifying and testing new growth opportunities, such as partnerships, events, or offline activations, such as sponsorships.
- Analyzing regional marketing performance and optimizing strategies based on insights to drive improved results.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and hands-on nature of the regional marketing lead role, as well as the opportunity to drive growth and success in the LATAM market.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with central marketing teams and local stakeholders to ensure regional needs are prioritized?
- What opportunities are there for growth and development in this role, both personally and professionally?
- How does Wise support its employees in balancing work and life responsibilities?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to that mission?
ASSUMPTION: These key questions help candidates better understand the role's priorities, expectations, and opportunities for growth and development, as well as Wise's approach to work-life balance and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on regional marketing, customer acquisition, and customer retention.
- Prepare for your interview by researching Wise's products and services, as well as the LATAM market and regional marketing trends.
- Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
