- Job Title: Regional Marketing Lead, Latin America
- Company: S&P Global
- Location: São Paulo, São Paulo, Brazil
- Job Type: Full-Time
- Category: Marketing
- Date Posted: July 1, 2025
- Experience Level: 10+ years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies across Latin America, with a focus on Brazil and Mexico.
- Collaborating with regional commercial leaders to shape pipeline generation, product uptake, and brand positioning.
- Conducting market and customer insight analysis to inform content direction, campaign themes, and channel strategies.
- Managing event logistics and coordinating with global stakeholders to ensure campaign relevance and brand consistency.
- Measuring and reporting campaign performance to drive continuous improvement.
ASSUMPTION: This role requires a strategic thinker with a strong operational background, capable of balancing long-term planning with tactical execution. A deep understanding of Latin American financial markets and proficiency in Portuguese and Spanish are essential.
📋 Key Responsibilities
- Strategic Leadership:
- Define and own the go-to-market strategy for Latin America, aligning investments with business goals and market growth opportunities.
- Act as a trusted marketing advisor to regional commercial leaders, helping to shape pipeline generation, product uptake, and brand positioning.
- Develop regional marketing roadmaps, balancing global initiatives with localized priorities that reflect market maturity and competitive context.
- Conduct market and customer insight analysis to inform content direction, campaign themes, and channel strategies.
- Collaborate with global stakeholders to ensure campaign relevance, brand consistency, and strategic alignment.
- Lead performance measurement and campaign reporting, turning insights into ongoing improvements.
- Identify strategic third-party events in the region.
- Operational Execution:
- Execute integrated marketing programs across the region, including email, website updates, social media, webinars, podcasts, and newsletters.
- Manage hosted and third-party event logistics from planning to delivery, including budgets, timelines, content, and speaker coordination.
- Oversee localization of global campaigns and digital assets (Spanish and Portuguese), coordinating translations and region-specific edits.
- Maintain and update regional web pages, landing pages, and SEO content.
- Coordinate regional content production (e.g., audio, editorial) and distribution schedules.
- Utilize platforms like Pardot/Marketo, Salesforce, Cvent, and CMS tools to build, deploy, and track campaigns.
- Compile and report campaign metrics (e.g., email performance, registrations, MQLs, conversions) to measure effectiveness and recommend adjustments.
ASSUMPTION: This role requires a strong operational focus, with the ability to manage complex marketing initiatives and coordinate with various stakeholders. Attention to detail and a solid understanding of marketing execution platforms are crucial.
🎯 Required Qualifications
- Education:
- Bachelor’s degree in Marketing, International Business with Marketing, Integrated Marketing Strategy & Communications, or a related field. An advanced degree is helpful.
- Experience:
- 7+ years of strategic marketing experience in financial services.
- Proven experience in go-to-market planning, persona development, segmentation, messaging, and full-funnel engagement strategies, content marketing, SEO, digital campaign workflows, and webinar/event coordination.
- Familiarity with marketing execution platforms: Pardot/Marketo, Salesforce, Cvent, CMS, and UTM tracking frameworks.
- Deep knowledge of Latin American financial markets (particularly Brazil and Mexico), buyer behavior, and regulatory context.
- Understanding of ESG, Sustainable Finance, and how these themes play across the Latin America market.
- Required Skills:
- Fluent in Portuguese (required), fluent in Spanish (preferred), proficient in English.
- Strategic Thinking: Capable of translating insights and market data into clear, actionable plans.
- Project Management: Skilled at prioritizing, coordinating, and delivering complex marketing initiatives.
- Executional Precision: Comfortable with tactical marketing delivery and managing details without losing sight of broader goals.
- Analytical Acumen: Strong command of marketing metrics, reporting dashboards, and optimization practices.
- Communication: Excellent verbal and written communication skills across cultures and executive levels.
- Collaboration: Proven ability to lead and work effectively in matrixed, global organizations.
- Adaptability: Comfortable shifting between long-term planning and short-term execution in a fast-paced environment.
- Innovation: Curious and proactive, with a drive to test, learn, and improve continuously.
ASSUMPTION: Candidates should have a strong strategic mindset, with a proven track record in marketing execution and a deep understanding of the Latin American financial market. Proficiency in Portuguese and Spanish is essential.
💰 Compensation & Benefits
- Salary Range: $150,000 - $200,000 USD (based on experience level and industry standards for the role and location)
- Benefits:
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
- Working Hours: 40 hours per week, with flexibility for the role's demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 10,001+ employees
- Founded: 1860 (as McGraw-Hill Publishing Company)
- Company Description: S&P Global provides governments, businesses, and individuals with market data, expertise, and technology solutions for confident decision-making. Our services span from global energy solutions to sustainable finance solutions. From helping our customers perform investment analysis to guiding them through sustainability and energy transition across supply chains, our solutions help unlock new opportunities and solve challenges.
- Company Specialties: Analytics, Credit ratings, Finance, Energy & commodities information, Intelligence, Commodities, Benchmarks, Portfolio and enterprise risk solutions, ESG, and Sustainable Finance.
📊 Role Analysis
- Career Level: Middle Professional Tier II (EEO Job Group)
- Reporting Structure: This role reports directly to the Global Head of Marketing, with dotted-line reporting to regional commercial leaders.
- Work Arrangement: On-site, with potential for hybrid work arrangements based on business needs and individual circumstances.
- Growth Opportunities: This role offers opportunities to grow within the marketing function, as well as potential career paths into commercial or product roles within S&P Global.
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.
- Office Location(s): São Paulo, São Paulo, Brazil
- Geographic Context: São Paulo is the largest city in Brazil and the Americas, with a diverse and dynamic business environment. It is a major financial hub, with a strong presence of multinational corporations and a thriving startup ecosystem.
- Work Schedule: The work schedule is typically Monday through Friday, with flexibility for the role's demands. The company offers a hybrid work arrangement, allowing employees to work from home up to two days per week, depending on business needs and individual circumstances.
ASSUMPTION: São Paulo offers a vibrant and dynamic work environment, with ample opportunities for professional growth and development. The hybrid work arrangement provides flexibility for employees to balance their work and personal lives.
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen
3. In-depth behavioral interviews with hiring managers and team members
4. Final round interviews with senior leadership
5. Background check and offer extension
- Key Assessment Areas:
1. Strategic thinking and problem-solving skills
2. Marketing expertise and industry knowledge
3. Cultural fit and adaptability
4. Communication and interpersonal skills
5. Leadership potential and team dynamics
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your understanding of the Latin American financial market and S&P Global's business.
3. Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role.
4. Research S&P Global's company culture and values to demonstrate your cultural fit.
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit. Applicants should be prepared to discuss their relevant skills and experiences and how they align with the role's requirements.
🛠️ Tools & Technologies
- Marketing execution platforms: Pardot/Marketo, Salesforce, Cvent, CMS
- SEO and content management tools
- Event management software
- Project management tools
- Data visualization and analytics tools
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The tools and technologies listed are essential for the role's day-to-day operations. Candidates should have a strong working knowledge of these platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
- Company Values: Integrity, Discovery, Partnership
- Work Style: Collaborative, innovative, and data-driven. S&P Global values a culture of respect, inclusion, and continuous learning.
- Self-Assessment Questions:
1. How do you align with S&P Global's values, particularly 'Integrity' and 'Discovery'?
2. How comfortable are you working in a matrixed, global organization with diverse stakeholders?
3. How do you approach continuous learning and improvement in your role?
ASSUMPTION: S&P Global values a diverse and inclusive work environment, where employees can bring their unique perspectives and experiences to drive innovation and progress. Candidates should be prepared to discuss their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a matrixed organization.
- Balancing long-term strategic planning with short-term tactical execution.
- Navigating the complexities of the Latin American financial market and regulatory environment.
- Adapting to a fast-paced and dynamic work environment, with changing business priorities and market conditions.
ASSUMPTION: These challenges require a strategic thinker with strong operational skills, adaptability, and a deep understanding of the Latin American financial market. Candidates should be prepared to discuss their approach to overcoming these challenges.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on strategic leadership and operational execution, with a strong emphasis on market analysis and campaign management.
- Unlike product or commercial roles, this position does not have direct revenue responsibility or customer-facing sales functions.
- This role requires a unique blend of strategic and operational skills, with a strong focus on marketing execution and campaign management.
- Industry-specific context:
- The financial services industry is dynamic and competitive, with a constant need for innovation and adaptation.
- Marketing professionals in this industry must stay up-to-date with market trends, regulatory changes, and emerging technologies to drive effective campaigns and engagement strategies.
- Career path comparison:
- This role offers opportunities for growth within the marketing function, as well as potential career paths into commercial or product roles within S&P Global.
- Marketing professionals in the financial services industry can advance their careers by developing expertise in specific market segments, product areas, or functional specialties.
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing ample opportunities for professional growth and development. Candidates should be prepared to discuss their career goals and how this role aligns with their long-term aspirations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new ESG-focused product offering in Brazil and Mexico.
- Coordinating a regional marketing campaign to promote S&P Global's sustainability and energy transition solutions across Latin America.
- Managing a virtual event series featuring thought leadership content from S&P Global experts and industry influencers.
ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the role, requiring a strong understanding of the Latin American financial market and S&P Global's product offerings. Candidates should be prepared to discuss their approach to these projects and how they align with the role's responsibilities.
❓ Key Questions to Ask During Interview
- Role-specific questions:
1. How does this role balance strategic planning and tactical execution, and what are the key priorities for the first 90 days?
2. How does this role collaborate with regional commercial leaders, and what are the key stakeholders for this position?
3. How does this role support S&P Global's sustainability and ESG initiatives, and what are the key priorities for driving engagement and adoption in the Latin American market?
- Company-specific questions:
1. How does S&P Global support the professional development and growth of its marketing employees?
2. What are the key challenges facing the marketing function at S&P Global, and how does this role address them?
3. How does S&P Global foster a culture of innovation and continuous improvement, and what are the key initiatives driving this culture?
- Market-specific questions:
1. How does S&P Global approach the unique challenges and opportunities presented by the Latin American financial market?
2. What are the key trends and developments in the Latin American financial market, and how does this role address them?
3. How does S&P Global differentiate its offerings in the competitive Latin American market, and what are the key factors driving customer engagement and adoption?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the market. Applicants should be prepared to discuss their insights and how they align with the role's requirements and the company's strategic objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://spgi.wd5.myworkdayjobs.com/SPGI_Careers/job/Sao-Paulo-BR/Regional-Marketing-Lead--Latin-America_316860-1).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role.
- Research S&P Global's company culture and values to demonstrate your cultural fit.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
- If selected for an interview, be prepared to discuss your approach to the role's responsibilities and how you align with S&P Global's values and work style.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
