Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Illumio

🔹 Location: Melbourne, Australia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies to drive demand and brand awareness.
• Managing integrated marketing campaigns, events, and account-based marketing (ABM) initiatives.
• Collaborating with cross-functional teams, including sales and partners, to create programs that contribute to pipeline growth.
• Analyzing campaign performance and making data-driven recommendations to optimize results.
• International travel may be required, as well as attendance at early morning or evening global calls.

ASSUMPTION: This role requires a strategic, data-driven marketer with a solid understanding of the end-to-end marketing funnel and B2B sales cycles. Proficiency in Mandarin is a plus but not required.

📋 Key Responsibilities

✅ Develop and execute the APAC Marketing plan and strategy, focusing on demand creation and brand awareness.

✅ Implement measurable integrated campaigns, account-based marketing (ABM), demand generation programs, and events that drive results across the buyer's journey.

✅ Manage local trade shows and Illumio-hosted events from conception to execution, including event research, logistics, attendee registration, vendor management, and communications before and after the event.

✅ Support Partner Account Managers in building relationships with distributors and channel partners, and help excite them through enablement and recruitment activities.

✅ Collaborate with local channel partners to develop joint marketing plans targeting end customers, and manage Marketing Development Fund (MDF) requests.

✅ Track project budgets rigorously to prove return on investment (ROI), ensuring that objectives and ROI are clearly defined for all programs.

✅ Create impactful account-based marketing campaigns focused on strategic accounts.

✅ Collaborate closely with field sales and Inside Sales (ADR) teams across APAC to create programs that contribute to “meetings booked” success.

✅ Work cross-functionally with internal teams, including corporate comms, Digital, marketing ops, product marketing, partner marketing, and finance.

✅ Communicate campaign and event plans effectively to stakeholders and the extended team, providing updates on progress, key milestones, and action plans throughout the planning process. Hold project meetings and ensure accountability for the successful outcome of the programs.

✅ Conduct campaign analysis and report on marketing KPIs across the buyers’ journey, making data-driven recommendations to increase pipeline and revenue.

✅ Find ways to create efficiencies and better outcomes through AI applications.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently in a fast-paced and complex environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field is preferred.

Experience: 6+ years of experience in B2B marketing, preferably in security and SaaS.

Required Skills:

• Proven experience in executing integrated marketing campaigns, demand generation programs, and events that generate leads, pipeline, and revenue for both direct and partner sales.
• Ability to establish and build relationships at all levels of an organization, particularly with the sales team, to drive business outcomes.
• Excellent communication and teamwork skills, with a detail-oriented and accurate approach to work.
• Strong background in tracking, analyzing, and reporting the effectiveness of marketing campaigns and initiatives.
• Capable of working independently in a fast-paced and complex environment.
• Experienced in budget planning and management.

Preferred Skills:

• Proficiency in Mandarin.

ASSUMPTION: Candidates with experience in the security and SaaS industries will have a strong understanding of the market and be better equipped to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Regional Marketing Manager role in Melbourne, the estimated salary range is AUD 120,000 - 160,000 per year. This range takes into account the candidate's experience level, the company's size, and the cost of living in Melbourne.

Benefits:

• Medical, Dental, Vision Coverage
• Health and Dependent Savings Accounts
• Life and Disability Programs
• Paid Parental Leave
• Voluntary Benefit Programs
• Company Sponsored Wellness Program
• Wellness Reimbursement Program
• Retirement Savings
• Equity Opportunities
• Paid Time Off
• Paid Holidays
• Employee Incentive Program

Working Hours: Full-time, typically 40 hours per week. International travel may be required, as well as attendance at early morning or evening global calls.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may vary based on the employee's location and eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Illumio is a leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. They are recognized as a Leader in the Forrester Wave™ for Microsegmentation and enable Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Company Size: Illumio has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Illumio was founded in 2013 and is headquartered in Sunnyvale, California, with a significant presence in Melbourne, Australia.

Company Description:

• Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience.
• Their breach containment platform identifies and contains threats across hybrid multi-cloud environments, stopping the spread of attacks before they become disasters.
• Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Company Specialties:

• Breach Containment
• Cybersecurity
• Microsegmentation
• Zero Trust

Company Website: www.illumio.com

ASSUMPTION: Illumio's focus on breach containment and cybersecurity makes it an attractive employer for candidates interested in the tech industry and cybersecurity specifically.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and experience in regional marketing.

Reporting Structure: The Regional Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including sales, product marketing, and marketing operations.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The candidate can expect to spend 2-3 days per week on-site, with the remaining days worked remotely.

Growth Opportunities:

• As Illumio continues to grow, there will be opportunities for the Regional Marketing Manager to take on more responsibility and advance their career within the marketing department or the broader organization.
• With a strong performance, the candidate may have the opportunity to take on a global marketing role or move into a leadership position within the company.

ASSUMPTION: Illumio's growth trajectory and mid-sized company structure provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Illumio's Melbourne office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 920 De Guigne Dr, Sunnyvale, California 94085, US (Headquarters); Melbourne, Australia (Regional Office)

Geographic Context:

• Melbourne is the second-most populous city in Australia and is known for its vibrant culture, diverse communities, and high quality of life.
• The city is home to a thriving tech industry, with many startups and established companies calling Melbourne home.
• Melbourne's central business district (CBD) is a hub for finance, business, and retail, with many amenities and attractions nearby.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for early morning or evening global calls and international travel as required.

ASSUMPTION: Melbourne's thriving tech industry, high quality of life, and central location make it an attractive place to live and work for professionals in the tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and a member of the marketing team
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Budget management and ROI tracking
• Cross-functional team collaboration
• Communication and presentation skills
• Cultural fit and alignment with Illumio's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B marketing, demand generation, and event management.
• Prepare examples of successful marketing campaigns you've managed, including metrics and outcomes.
• Research Illumio's company culture and values, and be prepared to discuss how your personal values align with theirs.
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans.

ATS Keywords: B2B Marketing, Demand Generation, Integrated Marketing Campaigns, Event Management, Account-Based Marketing, Budget Management, Data Analysis, Collaboration, Communication, Sales Support, Project Management, Relationship Building, Marketing Technology, Fast-Paced Environment, Detail-Oriented, Strategic Planning, Mandarin (optional)

ASSUMPTION: Illumio's hiring process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace
• Microsoft Office Suite
• Event management platforms (e.g., Bizzabo, Hopin)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the candidate's experience and the specific needs of the role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
• Do you have a strong attention to detail and a commitment to accuracy in your work?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you align with Illumio's company values, particularly in being customer-obsessed, innovative, and collaborative?

ASSUMPTION: Illumio's company culture is fast-paced, dynamic, and collaborative, with a strong focus on customer obsession and innovation. Candidates who thrive in this environment and align with the company's values will be the best fit for this role.

⚠️ Potential Challenges

• The role may require international travel, which can be demanding and time-consuming.
• The fast-paced nature of the role can be stressful and may require working outside of standard business hours for global calls or events.
• The role involves managing multiple projects simultaneously, which can be challenging and require strong organizational skills.
• The candidate may face competition from other marketing professionals in the region, as well as candidates from other countries with relevant experience.

ASSUMPTION: While there may be challenges associated with this role, the opportunity to work for a leading cybersecurity company, drive regional marketing strategy, and contribute to the company's growth makes it an attractive and rewarding position.

📈 Similar Roles Comparison

• Regional Marketing Manager roles in other industries may have a broader focus on brand awareness and customer acquisition, while this role focuses on demand generation and pipeline building.
• In the cybersecurity industry, the Regional Marketing Manager role may require a deeper understanding of the market, competitors, and industry trends, as well as the ability to communicate complex technical concepts to non-technical stakeholders.
• Career progression in this role may involve moving into a global marketing leadership position or transitioning into a sales or product management role within the company.

ASSUMPTION: While there are similarities between this role and other Regional Marketing Manager positions, the focus on demand generation, pipeline building, and the unique aspects of the cybersecurity industry make this role distinct and attractive to candidates with relevant experience.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive demand and brand awareness for Illumio's breach containment platform in the Asia Pacific region.
• Managing a regional event, including vendor management, attendee registration, and on-site logistics, to generate leads and drive pipeline growth.
• Creating and executing an account-based marketing campaign focused on strategic accounts, utilizing marketing technology and data-driven insights to optimize results.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Regional Marketing Manager role, providing candidates with a clear understanding of the work involved.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with the sales and product teams, and what are the key objectives for driving pipeline growth and supporting the sales process?
• What are the key challenges facing the marketing team, and how can this role help address them?
• What opportunities are there for professional development and career growth within the marketing department and the broader organization?
• How does Illumio support work-life balance for employees, particularly those in hybrid or remote roles?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B marketing, demand generation, and event management.
• Prepare examples of successful marketing campaigns you've managed, including metrics and outcomes.
• Research Illumio's company culture and values, and be prepared to discuss how your personal values align with theirs.
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.