Regional Marketing Manager

**📌 Core Information**

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Centric Software

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Adapting and executing EMEA marketing strategy for specific markets
• Managing an Event Coordinator and coordinating agencies/freelancers
• Planning, developing, executing, measuring, and optimizing lead generation campaigns & events
• Supporting large account approaches through targeted tactics
• Working closely with various teams to achieve marketing objectives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects in a fast-paced environment.

📋 Key Responsibilities

✅ Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives

✅ Develop and execute targeted lead generation campaigns by account segments, verticals, and personae on multiple channels

✅ Organize and coordinate tradeshows, conferences, 3rd party webinars, and Centric events

✅ Support large account conversion by developing targeted programs

✅ Develop supporting campaign assets and collateral with the support of the content manager and copywriters

✅ Analyze campaign results and identify potential areas for improvement

✅ Conduct market, database, and competition analysis

✅ Explore data and define segmentation

✅ Manage one Event Manager based in the UK

✅ Coordinate freelancers and external agencies

✅ Manage budget & accounting

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Business school degree or equivalent in Marketing

Experience: 5-7 years in B2B marketing; IT/software environment is a plus

Required Skills:

• Strong understanding of inbound and marketing automation practices (Pardot, HubSpot, Marketo, etc.) and CRM (Salesforce)
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Languages: English (native or fluent); German is a plus

Preferred Skills:

• Experience in the fashion, luxury, outdoor & sports, and retail markets

ASSUMPTION: This role requires a strong background in B2B marketing, preferably in the IT/software sector, and a solid understanding of marketing automation practices and CRM.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Flexible working hours
• Remote work arrangement

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in Product Lifecycle Management (PLM) for various industries, including fashion, luxury, outdoor, and retail

Company Size: 1,001-5,000 employees

Founded: 1992 (headquarters in Campbell, CA, USA)

Company Description:

• Provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers
• Offers solutions for planning, designing, developing, sourcing, complying, buying, making, pricing, allocating, marketing, selling, and replenishing products
• Serves various industries, including fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail

Company Specialties:

• PLM for Retail
• Fashion Accessories
• Fashion Software
• Fashion
• Footwear
• Outdoor
• Product Lifecycle Management
• Luxury
• Digital Transformation
• Sustainability
• Consumer Goods
• Optimization
• Quality
• and Maximize Business Performance

Company Website: Centric Software

ASSUMPTION: Centric Software is a well-established company with a strong presence in the software industry, offering a comprehensive range of solutions for various sectors.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the EMEA Marketing Manager - Core Markets

Work Arrangement: 100% remote work, based in EMEA, preferably in France or the UK

Growth Opportunities:

• Potential to lead and manage a team as the role evolves
• Possibility to take on more responsibilities and advance within the marketing department
• Opportunity to work with high-profile clients and brands in the fashion, luxury, and retail industries

ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to develop leadership skills and advance within the company.

🌍 Location & Work Environment

Office Type: Remote work arrangement, with no physical office location specified

Office Location(s): London, City of, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry and a multicultural environment
• The city offers a wide range of amenities, cultural attractions, and networking opportunities
• London's time zone is GMT (Greenwich Mean Time)

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the option to work remotely

ASSUMPTION: Working remotely in London offers a high quality of life, with access to numerous resources and a vibrant professional network.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final interviews with key stakeholders
• Background and reference checks

Key Assessment Areas:

• Marketing strategy and planning
• Campaign development and execution
• Budget management and financial acumen
• Leadership and team management skills
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your understanding of the company, its products, and the industry
• Prepare examples of successful marketing campaigns you've led or contributed to
• Be ready to discuss your approach to managing remote teams and coordinating events
• Demonstrate your ability to work independently and manage multiple projects

ATS Keywords: B2B Marketing, IT/Software, Lead Generation, Campaign Development, Event Management, Budget Management, Remote Work, Team Leadership, Marketing Automation, CRM, Inbound Marketing

ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and ability to manage multiple projects in a fast-paced environment.

🛠️ Tools & Technologies

• Marketing automation platforms (Pardot, HubSpot, Marketo, etc.)
• CRM (Salesforce)
• Campaign management tools (LinkedIn Campaign Manager, Google Analytics, etc.)
• Project management software (Asana, Trello, etc.)
• Event management platforms (Eventbrite, Cvent, etc.)
• Data analysis tools (Tableau, Excel, etc.)

ASSUMPTION: Proficiency in marketing automation platforms, CRM, and campaign management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Results-driven
• Team-oriented
• Adaptable and resilient
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you align with Centric Software's values, particularly 'innovation' and 'customer-centricity'?
• How do you ensure you stay up-to-date with industry trends and new technologies in marketing?
• Describe your approach to managing remote teams and coordinating events in different time zones.

ASSUMPTION: Centric Software values candidates who are innovative, customer-focused, and able to thrive in a dynamic, results-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a remote work arrangement and coordinating with global teams
• Working with high-profile clients and managing their expectations
• Keeping up with industry trends and new technologies in marketing
• Balancing strategic planning with day-to-day campaign execution

ASSUMPTION: This role may present challenges related to time management, adaptability, and maintaining a strong work-life balance.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on regional marketing strategy and local market penetration
• It requires a strong understanding of the specific markets and industries served by Centric Software
• Compared to other marketing roles, this position offers more responsibility for event management and targeted program development

ASSUMPTION: This role is unique in its regional focus and the breadth of responsibilities it encompasses.

📝 Sample Projects

• Developing and executing a targeted lead generation campaign for the luxury market in the UK
• Planning and coordinating a virtual event for fashion brands in the Nordics
• Creating targeted programs to support large account conversion in the outdoor market in Germany

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the need for adaptability in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Centric Software?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does the company support the professional development of its marketing employees?
• What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the company's overall marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Centric Software - Regional Marketing Manager
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research the company, its products, and the industry to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.