📌 Core Information
🔹 Job Title: Regional Marketing Manager Brazil
🔹 Company: Acronis
🔹 Location: Brazil - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans to meet regional targets and support Acronis' business goals.
- Managing marketing activities and communications with distributors to drive brand awareness, engagement, and sales.
- Planning, organizing, and executing events such as conferences, trade shows, product launches, and webinars.
- Cultivating relationships with local partners, vendors, influencers, and media outlets for co-marketing opportunities.
- Collaborating with cross-functional teams to align regional marketing efforts with overall business goals.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and execute marketing plans to meet regional targets and support Acronis' business goals, incorporating sports teams and executives into marketing plans and local activities.
✅ Ensure distributors have the content for communications and activities, and ensure proper content on distributor website and marketplace (if available).
✅ Define the proper marketing mix with each distributor, including pay-per-click advertising, social media platforms, emails, website contents, events, webinars, and incentive programs.
✅ Execute demand generation marketing initiatives and campaigns to drive brand awareness, engagement, and sales, monitoring campaign metrics and KPI's for optimization.
✅ Plan, organize, and execute events, coordinating all aspects of event logistics, including venue selection, catering, audiovisual equipment, branding, transportation, and on-site staff management.
✅ Manage the communications calendar aligned with organizational goals and target audiences.
✅ Cultivate relationships with local partners, vendors, influencers, and media outlets to enhance brand visibility and leverage co-marketing opportunities.
✅ Collaborate with Sales, Sales Engineering, and other departments to align regional marketing efforts with overall business goals.
✅ Gather marketing plans results, evaluate the impact of strategies, and report results on a monthly and quarterly basis.
✅ Manage localization priorities and review Portuguese assets.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Relevant higher education degree
Experience: Must have at least 3-5 years of relevant working experience in a similar role, preferably in B2B marketing area and in developing marketing strategies.
Required Skills:
- Fluency in English and Portuguese, both written and verbal. Spanish is a plus.
- Confident communicator with excellent negotiation skills.
- Self-motivated with a positive attitude.
- Proactive, reliable, detail-oriented, and able to multitask and prioritize in a dynamic, high-frequency environment.
- Ability to assimilate technical knowledge.
- Excellent time-management and organizational skills.
- Willingness to travel.
Preferred Skills:
- Experience in channel and field marketing, demand generation, campaigns, events, communications, etc.
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving successful marketing campaigns will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Regional Marketing Manager role in Brazil, the estimated salary range is R$ 120,000 - R$ 180,000 per year (USD 20,000 - USD 30,000).
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Paid time off
- Employee discounts
Working Hours: Full-time, with flexibility for remote work. Core hours are 9:00 AM to 6:00 PM BRT.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Acronis operates in the software development industry, focusing on data protection, cybersecurity, and endpoint management solutions.
Company Size: Acronis is a mid-sized company with 1,001-5,000 employees globally, offering a dynamic and collaborative work environment.
Founded: Acronis was founded in Singapore in 2003 and incorporated in Switzerland in 2008.
Company Description:
- Acronis unifies data protection and cybersecurity, delivering cyber protection that solves safety, accessibility, privacy, authenticity, and security (SAPAS) challenges.
- Acronis offers antivirus, backup, disaster recovery, endpoint protection management solutions, and award-winning AI-based antimalware and blockchain-based data authentication technologies.
- Acronis products are available through 50,000 partners and service providers in over 150 countries and 40 languages, protecting data, applications, and systems in any environment.
Company Specialties:
- Backup
- Software
- Data protection
- Virtualization
- Cloud
- BYOD
- Disaster recovery
- Personal backup
- Storage
- Mobility
- Service providers
- File sync and share
- Cyber security
- Cyber Protection
Company Website: https://www.acronis.com
ASSUMPTION: Acronis' focus on data protection and cybersecurity makes it an attractive employer for candidates interested in these fields.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and development.
Reporting Structure: The Regional Marketing Manager Brazil reports directly to the Head of Marketing for LATAM.
Work Arrangement: This role is remote, with flexibility for on-site meetings and events as needed.
Growth Opportunities:
- Progression to a senior marketing role within Acronis.
- Expansion of responsibilities to cover additional regions or product lines.
- Development of leadership and management skills through team mentoring and project management.
ASSUMPTION: Candidates with strong growth mindsets and a desire to advance their careers within the company will be well-suited for this role.
🌍 Location & Work Environment
Office Type: Acronis has a remote-first work culture, with employees working from various locations across Brazil.
Office Location(s): While Acronis has offices in several countries, this role is based in Brazil and can be performed remotely.
Geographic Context:
- Brazil is the largest country in South America, with a diverse economy and a growing tech industry.
- Brazil's time zone is BRT (Brazil Time, UTC -3), with daylight saving time observed from October to February.
- Brazil has a tropical climate, with warm and humid weather year-round.
Work Schedule: The core work hours are 9:00 AM to 6:00 PM BRT, with flexibility for remote work and occasional travel for events and meetings.
ASSUMPTION: Candidates comfortable working remotely and managing their time effectively will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Acronis careers portal.
- Phone or video screening with the HR department.
- Technical interview with the hiring manager or a member of the marketing team.
- Final interview with the Head of Marketing for LATAM.
Key Assessment Areas:
- Marketing strategy and planning skills.
- Communication and negotiation skills.
- Cultural fit and alignment with Acronis' values.
- Problem-solving and analytical skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to in the past.
- Research Acronis' products and services to demonstrate your understanding of the company and its offerings.
ATS Keywords: Marketing strategy, demand generation, event management, communications, data analysis, negotiation skills, B2B marketing, channel marketing, field marketing, content creation, social media, webinars, lead acquisition, partner recruitment, time management, organizational skills
ASSUMPTION: Acronis' interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive successful marketing campaigns and contribute to the company's growth.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Event management platforms (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Respectful
- Collaborative
- Accountable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in dynamic, high-frequency environments?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication and negotiation skills?
- Are you proactive, reliable, and detail-oriented?
- Do you have a positive attitude and a growth mindset?
ASSUMPTION: Candidates who align with Acronis' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Working effectively with remote teams and stakeholders.
- Adapting to a dynamic and fast-paced work environment.
- Navigating cultural differences and language barriers in a remote, multinational organization.
ASSUMPTION: Candidates with strong organizational skills, adaptability, and cultural sensitivity will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager position in other companies, but Acronis' focus on data protection and cybersecurity sets it apart.
- Acronis' remote-first work culture offers flexibility and work-life balance compared to traditional office-based roles.
- Career progression opportunities may vary depending on the company's size and structure.
ASSUMPTION: Candidates should research Acronis' unique offerings and work culture to understand how this role compares to similar positions in other companies.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service in the Brazilian market.
- Managing a team of marketing professionals to plan and execute a large-scale event, such as a conference or trade show.
- Conducting market research and analysis to identify trends, consumer preferences, and competitor behavior, and using this information to optimize marketing strategies.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar marketing projects and provide specific examples of their achievements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Acronis support the professional development and growth of its marketing team members?
- What is the company's approach to remote work and collaboration with global teams?
- How does Acronis measure the success of its marketing campaigns and initiatives?
- What are the biggest challenges facing the marketing department, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and Acronis' mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Acronis careers portal.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
- Prepare examples of successful marketing campaigns you've led or contributed to in the past.
- Research Acronis' products and services to demonstrate your understanding of the company and its offerings.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
