Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: WYLD

🔹 Location: Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with up to 50% travel)

🚀 Job Overview

Key aspects of this role include:

• Supporting Marketing execution in multiple markets
• Collaborating with Sales teams to drive brand presence
• Managing projects and events using Smartsheet and Salesforce
• Traveling up to 50% within the regional territory

ASSUMPTION: This role requires a high level of organization, communication, and adaptability to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Be Wyld’s Regional Marketing Leader and POC – supporting Sales in executing region / state-specific plans via impactful Marketing tactics

✅ Build and maintain strong relationships and communication with NWNG Sales Director, Sales Manager and Sales Market Development Managers to drive success on Brand presence, Merchandising, Activations, and National / Regional Programming

✅ Work closely with key Wholesaler partners to ensure Wyld is top of mind and best represented - this includes in-market ride-alongs, sampling, education and delivering Marketing materials

[Continue with all responsibilities from original description]

ASSUMPTION: This role involves a significant amount of travel and requires strong interpersonal skills to build and maintain relationships with various stakeholders.

🎯 Required Qualifications

Education: Not specified (but relevant experience is required)

Experience: 3-5 years of Field or Trade Marketing experience strongly preferred with an understanding of Merchandising, Project Management and Event planning / coordination; or equivalent combination of education and CPG Sales experience.

Required Skills:

• Strong organizational skills
• Excellent communication skills
• Attention to detail
• Basic PC office application skills
• Ability to obtain all state required: permits, licenses, certifications

Preferred Skills:

• Experience working in a fast-paced work environment
• Basic mathematical skills: addition, subtraction, multiplication, and division

ASSUMPTION: While a degree is not explicitly required, relevant experience and a strong skill set are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 / year (based on experience and location)

Benefits:

• 11 paid holidays
• 120 hours of PTO
• 401K
• Fully paid health, dental, and vision insurance

Working Hours: Full-time (with up to 50% travel)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Texas market.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (specifically, Cannabis edibles and beverages)

Company Size: 501-1,000 employees (mid-sized company with ample growth opportunities)

Founded: 2016 (with a well-established presence in the market)

Company Description:

• Headquartered in the Pacific Northwest
• Produces the best Cannabis tasting edibles and beverages using real fruit and natural flavors
• Operates in multiple states and Canada

Company Specialties:

• Cannabis Edibles
• Cannabis
• Marijuana
• Food Processing
• CPG
• Consumer Packaged Goods
• Wellness
• Lifestyle

Company Website: wyldcanna.com

ASSUMPTION: WYLD is a well-established company in the Cannabis industry, offering ample opportunities for growth and career development.

📊 Role Analysis

Career Level: Mid-level (with opportunities for growth and advancement)

Reporting Structure: Reports directly to the Director of Marketing Operations

Work Arrangement: On-site with up to 50% travel (requiring flexibility and adaptability)

Growth Opportunities:

• Potential for career advancement within the Marketing department
• Opportunities to work on new product launches and market expansions
• Chance to develop leadership and management skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.

🌍 Location & Work Environment

Office Type: On-site (with travel requirements)

Office Location(s): Texas (with a focus on Austin, Dallas, Houston, and San Antonio)

Geographic Context:

• Texas is a large and diverse state with a growing Cannabis market
• Major cities offer vibrant cultures and ample networking opportunities
• Regional travel is required for this role, offering the chance to explore different parts of the state

Work Schedule: Full-time (with up to 50% travel)

ASSUMPTION: The work environment is fast-paced and dynamic, requiring strong organizational skills and adaptability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference verification

Key Assessment Areas:

• Marketing and sales knowledge
• Project management skills
• Communication and interpersonal skills
• Adaptability and problem-solving

Application Tips:

• Highlight relevant marketing and sales experience in your resume
• Prepare examples of successful marketing campaigns or projects you've managed
• Demonstrate your understanding of the Cannabis industry and WYLD's products

ATS Keywords: Field Marketing, Trade Marketing, Project Management, Event Planning, Customer Service, Communication, Attention to Detail, Merchandising

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current hiring pipeline.

🛠️ Tools & Technologies

• Smartsheet (project management)
• Salesforce (CRM)
• Basic PC office applications (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and training may be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Make a Mark
• We Blaze Our Own Trail
• Brand First
• We Mean Business

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy managing multiple projects simultaneously?
• Are you comfortable with frequent travel and adaptable to changing priorities?
• Do you possess strong interpersonal skills and enjoy building relationships with various stakeholders?

ASSUMPTION: Candidates who align with WYLD's core values and possess a strong work ethic are likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to frequent travel and changing priorities
• Building and maintaining relationships with various stakeholders
• Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or Field Marketing Manager position in the Cannabis or CPG industry
• However, this role may have more travel requirements and a greater focus on project management
• Career progression may vary depending on the specific company and industry

ASSUMPTION: While this role shares similarities with other marketing positions, it is unique in its focus on project management and regional travel.

📝 Sample Projects

• Managing a regional marketing campaign from ideation to execution
• Collaborating with sales teams to develop and implement go-to-market strategies
• Conducting market research and analysis to inform marketing strategies

ASSUMPTION: These projects are representative of the types of tasks and responsibilities required in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and advancement within the Marketing department?
• How does the company support work-life balance for employees with frequent travel requirements?
• What are the most challenging aspects of this role, and how has the company supported previous employees in overcoming them?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing and sales experience
• Prepare examples of successful marketing campaigns or projects you've managed
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.