Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: WYLD

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with up to 50% travel)

🚀 Job Overview

Key aspects of this role include:

• Supporting sales in executing region-specific marketing plans via impactful tactics
• Building and maintaining strong relationships with sales teams and wholesale partners
• Managing account-specific merchandising projects and marketing spend
• Actively participating in local events, partnerships, and trade shows to drive brand awareness
• Gathering regional marketing intelligence and conducting quarterly marketing SWOT analyses

ASSUMPTION: This role requires a high degree of independence, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Serve as the regional marketing leader and point of contact for sales teams, supporting them in executing region-specific marketing plans

✅ Build and maintain strong relationships with sales teams, wholesale partners, and other key stakeholders

✅ Manage account-specific merchandising projects from ideation to execution, including vendor management, budget, and PO processes

✅ Support go-to-market strategy by leading training of new marketing tools and presenting new product launch playbooks to the sales organization

✅ Identify and lead larger in-store and out-of-store activations to drive brand awareness

✅ Manage regional marketing spend, aligning with state goals and finding new opportunities to increase brand awareness and sales revenue

✅ Gather regional marketing intelligence, including new brands, products, pricing, displays, marketing materials, and overall industry shifts

✅ Execute a quarterly marketing SWOT analysis to identify in-market opportunities and elevate Wyld brands' in-store presence

✅ Project manage an active portfolio of projects in collaboration with sales and marketing using Smartsheet

✅ Effectively communicate information and respond to questions/suggestions from various levels within the company

✅ Maintain equipment and ability to transport self and marketing tools throughout the assigned home territory and beyond

✅ Travel throughout the responsible region to support the above-mentioned responsibilities, with travel ranging from 30-50% (4-6 weeks per quarter)

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work independently in both office and field environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of field or trade marketing experience with an understanding of merchandising, project management, and event planning/coordination; or equivalent combination of education and CPG sales experience.

Required Skills:

• Strong attention to detail and exceptional customer service skills
• Strong communication skills, both verbal and written
• Ability to work independently and manage multiple projects simultaneously
• Basic PC office application skills
• Ability to obtain all state-required permits, licenses, and certifications

Preferred Skills:

• Experience working in a fast-paced work environment
• Familiarity with the cannabis industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the cannabis industry or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 / year

Benefits:

• 11 paid holidays
• 120 hours of PTO
• 401K
• Fully paid health, dental, and vision insurance

Working Hours: Full-time, with up to 50% travel

ASSUMPTION: The salary range provided is based on industry standards for regional marketing managers with 3-5 years of experience in the cannabis or related industries.

📌 Applicant Insights

🔍 Company Context

Industry: Cannabis manufacturing and distribution

Company Size: 501-1,000 employees (according to LinkedIn)

Founded: 2016

Company Description:

• WYLD is the largest cannabis edible producer in the country
• Focuses on producing high-quality, real-fruit cannabis edibles and beverages
• Operates in multiple states across the US and Canada

Company Specialties:

• Cannabis edibles
• Cannabis-infused beverages
• Cannabis manufacturing and distribution
• CPG sales and marketing
• Event planning and management

Company Website: wyldcanna.com

ASSUMPTION: WYLD is a rapidly growing company with a strong focus on innovation and quality in the cannabis industry.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Director of Marketing Operations

Work Arrangement: On-site with up to 50% travel

Growth Opportunities:

• Potential for career growth within the marketing department or the company as a whole
• Opportunities to work on high-impact projects and contribute to the company's success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: On-site, with a focus on in-market presence and engagement with internal and external partners

Office Location(s): Atlanta, Georgia, United States

Geographic Context:

• Atlanta is the capital and most populous city of the US state of Georgia
• Known for its rich history, vibrant culture, and diverse economy
• Offers a variety of entertainment, dining, and recreational options

Work Schedule: Full-time, with up to 50% travel

ASSUMPTION: The Atlanta office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director of marketing operations

Key Assessment Areas:

• Marketing and sales strategy
• Project management skills
• Communication and interpersonal skills
• Industry knowledge and cannabis product expertise

Application Tips:

• Highlight relevant marketing and sales experience, with a focus on project management and event planning
• Demonstrate a strong understanding of the cannabis industry and Wyld's products
• Showcase your ability to work independently and manage multiple projects simultaneously
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Regional Marketing, Field Marketing, Trade Marketing, Project Management, Event Planning, Cannabis, CPG, Sales Strategy, Brand Awareness, Marketing Intelligence, SWOT Analysis

ASSUMPTION: Wyld uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Smartsheet (project management)
• Salesforce (CRM)
• Slack (communication)
• Microsoft Office Suite (word processing, spreadsheets, presentations)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be helpful in the application process.

👔 Cultural Fit Considerations

Company Values:

• Make a Mark
• We Blaze Our Own Trail
• Brand First
• We Mean Business

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and resilient
• Results-driven and innovative

Self-Assessment Questions:

• Do you embody Wyld's core values, and how do they resonate with your personal values and work ethic?
• Are you comfortable working in a fast-paced, dynamic environment, and how do you adapt to change?
• How do you balance collaboration and independence in your work, and how do you prioritize multiple projects simultaneously?

ASSUMPTION: Wyld values candidates who are passionate about their work, committed to the company's mission, and eager to contribute to its success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working independently and remotely for extended periods
• Adapting to a fast-paced, dynamic work environment
• Navigating the complex and evolving cannabis industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Regional Marketing Manager vs. National Marketing Manager: Regional focus vs. broader scope, with similar responsibilities and required skills
• Field Marketing vs. Trade Marketing: Field marketing focuses on in-market presence and engagement with internal and external partners, while trade marketing focuses on building and maintaining relationships with wholesale partners
• Cannabis Industry vs. CPG Industry: Cannabis industry-specific knowledge and experience may be required, with a focus on cannabis product expertise and industry trends

ASSUMPTION: This role offers a unique blend of regional marketing, field marketing, and trade marketing responsibilities, with a focus on the cannabis industry.

📝 Sample Projects

• Planning and executing a regional marketing campaign, including vendor management, budget, and PO processes
• Conducting a quarterly marketing SWOT analysis and presenting findings to the marketing team and sales organization
• Identifying and leading larger in-store and out-of-store activations to drive brand awareness and product sampling

ASSUMPTION: These projects demonstrate the key responsibilities and required skills for the Regional Marketing Manager role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the regional marketing team, and how can this role help address them?
• How does Wyld support the professional growth and development of its employees, and what opportunities are available for this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Wyld foster a culture of innovation and continuous learning, and what opportunities are there for this role to contribute?

ASSUMPTION: These questions demonstrate your interest in the role, your understanding of the company's marketing strategy, and your commitment to driving results and contributing to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and sales experience, with a focus on project management and event planning
• Prepare for your interview by researching Wyld's products, industry trends, and the company's marketing strategy
• Follow up with the hiring manager within 24 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.