Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Cooley LLP

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing & Business Development

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans to support business development across APAC
• Collaborating with attorneys and senior marketing professionals to identify new business opportunities
• Strengthening client relationships through various touchpoints and initiatives
• Managing pitch and proposal pipeline information and accurate reporting systems
• Cultivating new clients and expanding Cooley’s cross-selling opportunities

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. Familiarity with the legal industry and APAC region is beneficial.

📋 Key Responsibilities

✅ Develop and execute marketing plans in collaboration with senior marketing professionals and Asia-based partners and attorneys

✅ Implement short- and long-term sales plans and tactics to drive business growth

✅ Support business development initiatives for attorneys focused on opportunities in Asia

✅ Assist with RFPs/RFIs and other pitches and proposals, including researching and compiling competitive intelligence

✅ Strengthen existing client relationships through targeted touchpoints and appropriate client gifts

✅ Manage pitch and proposal pipeline information and establish accurate reporting systems

✅ Cultivate new clients and expand Cooley’s cross-selling opportunities through targeted efforts

✅ Identify trends in the marketplace and effectively articulate Cooley’s value proposition to targeted clients and prospects

✅ Develop, execute, and support Cooley-hosted events and manage business sponsorships and activities tied to Asia industry and business organizations

✅ Champion firm branding and related standards on creative services projects in Asia

✅ Provide input and recommendations on marketing programs and budget as needed

✅ Identify and support networking, speaking, and media opportunities in conjunction with senior communications manager and outside public relations agencies

✅ Develop and maintain marketing materials for Asia-specific collateral

✅ Steer data using appropriate firm technologies and manage all aspects of regional marketing activities

✅ Research strategic market opportunities and successfully lead the cross-selling of existing services

✅ Develop an annual marketing budget for Asia and related practice groups and track marketing spend throughout the year

✅ Role model the use of the CRM tool and provide marketing and business development orientation for all new hires in Asia

✅ All other duties as assigned and required

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams and stakeholders across different regions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: Proven experience of 5-10 years in marketing and business development, preferably within the legal sector or a related industry. Experience in the APAC region is highly desirable.

Required Skills:

• Proven track record in developing and executing successful marketing strategies
• Strong business acumen and understanding of the legal industry
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships
• Proven ability to manage multiple projects and deadlines effectively
• Strong analytical and data-driven mindset
• Fluency in English; proficiency in additional Asian languages would be an asset
• Proficient in CRM tools and marketing technologies

Preferred Skills:

• Experience working in a global law firm or a similar professional services environment
• Familiarity with the APAC legal market and cultural nuances
• Experience managing budgets and financial forecasting

ASSUMPTION: Candidates with relevant experience in marketing and business development, particularly within the legal sector, are strongly encouraged to apply. Familiarity with the APAC region and its cultural nuances is highly desirable.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Regional Marketing Manager role in Singapore with 5-10 years of experience, the estimated salary range is SGD 120,000 - 180,000 per annum. Final offer will be determined based on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Generous vacation and leave policies
• Professional development opportunities and training
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional evening and weekend work may be required to attend events or meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Benefits are subject to change and may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Cooley LLP is a global law firm with a strong presence in the technology, life sciences, and clean tech sectors. They provide legal services to clients ranging from startups to Fortune 500 companies.

Company Size: Cooley LLP has nearly 1,400 lawyers across 19 offices in the United States, Asia, and Europe, and a total workforce of more than 3,000 people. This size allows for ample opportunities for collaboration and career growth.

Founded: Cooley LLP was founded in 1920 and has since grown to become one of the leading law firms in the world.

Company Description:

• Cooley LLP is known for its innovative and client-focused approach to legal services
• The firm has a strong commitment to diversity, equity, and inclusion, with a focus on creating an inclusive work environment for all employees
• Cooley LLP offers a range of pro bono and community service initiatives, allowing employees to make a positive impact on their communities

Company Specialties:

• Venture capital and private equity
• Going private transactions
• Mergers and acquisitions
• Litigation and dispute resolution
• Intellectual property and technology transactions

Company Website: www.cooley.com

ASSUMPTION: Cooley LLP's global presence and diverse client base offer unique opportunities for professional growth and development. The firm's commitment to innovation and client focus creates a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing and business development function of a global law firm. It offers opportunities for career progression and growth within the firm.

Reporting Structure: The Regional Marketing Manager will report directly to the Director of Marketing and Business Development, Asia and work closely with Asia-based partners and attorneys, as well as other marketing team members.

Work Arrangement: This is an on-site role based in Singapore, with the possibility of occasional travel to events and client meetings within the APAC region.

Growth Opportunities:

• Progression to a senior marketing role within the firm, such as Senior Marketing Manager or Head of Marketing
• Expansion into other areas of the business, such as client relationship management or business development
• Opportunities to work on high-profile, complex projects and gain exposure to senior stakeholders

ASSUMPTION: This role offers a unique opportunity to gain experience in a global law firm and work closely with senior stakeholders on high-profile projects. The firm's commitment to professional development and growth creates ample opportunities for career progression.

🌍 Location & Work Environment

Office Type: Cooley LLP's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 3175 Hanover Street, Palo Alto, CA 94304, US

Geographic Context:

• Singapore is a major global financial hub and a gateway to the APAC region
• The city-state is known for its multiculturalism, vibrant food scene, and high quality of life
• Singapore offers a range of housing options, from modern condominiums to traditional shophouses, and is well-connected by public transportation

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM. Occasional evening and weekend work may be required to attend events or meet project deadlines.

ASSUMPTION: Singapore's status as a global financial hub and its multicultural environment create a dynamic and diverse work environment. The city-state's high quality of life and range of housing options make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or video interview with a panel of stakeholders, including partners and attorneys
• Final round interview with the firm's senior leadership

Key Assessment Areas:

• Cultural fit and alignment with Cooley LLP's values
• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Understanding of the legal industry and APAC market
• Ability to manage multiple projects and deadlines

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the legal industry and APAC market in your application materials
• Prepare examples of your marketing and business development achievements to discuss during the interview
• Research Cooley LLP's values and culture to ensure a strong fit

ATS Keywords: Marketing strategy, business development, client relationship management, proposal management, event management, social media management, market research, cross-selling, CRM, budget management, branding, networking, communication, collaboration, cultural awareness, data analysis, legal industry, APAC region

ASSUMPTION: Cooley LLP's interview process is designed to assess candidates' cultural fit, strategic thinking, and understanding of the legal industry and APAC market. Preparation and research are key to success in the application process.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with CRM tools and marketing automation platforms is essential for success in this role. Proficiency in Microsoft Office Suite is also required.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Collaborative
• Innovative
• Inclusive
• Committed to excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and delivery
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams and stakeholders?
• Do you have a proven track record of delivering results and driving business growth?

ASSUMPTION: Cooley LLP values a client-focused, collaborative, and innovative work culture. Candidates who are adaptable, results-driven, and comfortable working in a dynamic environment are likely to be a strong fit for the firm.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Navigating the complexities of the legal industry and APAC market
• Working effectively with cross-functional teams and stakeholders across different regions
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: This role presents unique challenges and opportunities for professional growth and development. Candidates should be prepared to manage multiple projects, navigate complex environments, and adapt to a dynamic work culture.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the legal industry and APAC market
• This role offers unique opportunities to work closely with senior stakeholders and gain exposure to high-profile projects
• Career progression in this role may involve expanding into other areas of the business, such as client relationship management or business development

ASSUMPTION: This role is unique in its focus on the legal industry and APAC market, as well as its opportunities for career progression and exposure to senior stakeholders.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new practice area in the APAC region
• Conducting market research to identify new business opportunities and trends in the legal industry
• Managing a high-profile pitch or proposal process for a major client or potential client

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Regional Marketing Manager. Successful candidates will have experience managing complex projects and driving business growth.

❓ Key Questions to Ask During Interview

• Can you describe the firm's approach to marketing and business development in the APAC region?
• How does this role collaborate with partners and attorneys to identify and capture new business opportunities?
• What are the key priorities for this role in the first 90 days?
• How does Cooley LLP support the professional development and growth of its marketing and business development team members?
• What are the most challenging aspects of working in a global law firm, and how does Cooley LLP support its employees in navigating these challenges?

ASSUMPTION: These interview questions are designed to assess the firm's approach to marketing and business development, the role's priorities and challenges, and the firm's commitment to professional development and support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Cooley LLP careers portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your marketing and business development achievements to discuss during the interview
• Research Cooley LLP's values and culture to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.