📌 Core Information
🔹 Job Title: Regional Marketing Manager, Enterprise East & Canada
🔹 Company: CyberArk
🔹 Location: Philadelphia, Pennsylvania, United States (Remote: On-site)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading regional demand generation efforts and building account-based GTM programs.
- Collaborating with sales, SDRs, and channel teams to build strong, qualified pipeline.
- Planning, designing, and executing compelling revenue and pipeline acceleration marketing programs.
- Identifying and managing regional events and coordinating resources to ensure high-quality execution.
- Working with global marketing teams to deliver compelling activities and messaging along the customer journey.
ASSUMPTION: This role requires a strategic, revenue-driven marketer with a strong attention to detail and creativity. Experience in field, channel, or partner marketing is crucial for success in this position.
📋 Key Responsibilities
✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
✅ Work closely with channel and business development teams to jointly go-to-market in the region with compelling sales enablement and marketing activities.
✅ Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region.
✅ Collaborate with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
✅ Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts.
✅ Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing.
Required Skills:
- Proven experience running marketing programs with accountability to pipeline goals.
- Demonstrated ability of developing marketing programs with the channel or partners.
- Experience developing and executing account-based marketing strategies.
- Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso.
- Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation.
- Excellent oral and written communication skills.
- Ability to travel, averaging 20% of time.
Preferred Skills:
- Experience in the information security space.
- Fluency in French or Spanish.
ASSUMPTION: Candidates with experience in the information security industry and proficiency in additional languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $145,000/year, plus commissions or discretionary bonus based on performance. Base pay may vary depending on knowledge, skills, and experience.
Benefits:
- Medical, dental, vision, financial, and other benefits.
Working Hours: Full-time, typically 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location. Final compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, centered on privileged access management. They provide comprehensive security offerings for any identity across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle.
Company Size: CyberArk has 375 employees, placing it in the mid-size category. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2004. CyberArk has since grown to become a publicly-traded company (NASDAQ: CYBR) and a leader in its industry.
Company Description:
- CyberArk helps organizations stay ahead of ever-evolving threats by providing comprehensive identity security solutions.
- The company offers a wide range of products and services, including privileged access management, identity security, and machine identity management.
- CyberArk serves a diverse range of customers, from small businesses to large enterprises, across various industries.
Company Specialties:
- Privileged Access Management (PAM)
- Identity Security
- Machine Identity Management
- Encryption
- Secrets Management
- Crypto Agility
- PKI
- Secure Certificate Authorities
- SSH
- TLS
- SSL
- Cryptography
- Digital Certificates
- Cybersecurity
- Codesigning
- DevOps
- SSH Audit
- Stop Outages
- Secure DevOps
- Secure Code Signing
Company Website: https://www.cyberark.com/
ASSUMPTION: CyberArk's focus on identity security and commitment to innovation make it an attractive employer for marketing professionals seeking to make an impact in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Regional Marketing Manager reports to the Senior Director of Americas Field Marketing and works closely with various teams, including sales, SDRs, and channel teams.
Work Arrangement: This role is on-site, with an average travel requirement of 20%.
Growth Opportunities:
- As CyberArk continues to grow, there may be opportunities for the Regional Marketing Manager to take on additional responsibilities or advance to a more senior role.
- The company's focus on innovation and expansion into new markets may present opportunities for the right candidate to make a significant impact on the organization's success.
ASSUMPTION: Given CyberArk's growth and market position, there are likely to be opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: CyberArk's headquarters is located in Petach Tikva, Israel, with additional offices in the United States, Europe, and Asia. The Regional Marketing Manager for Enterprise East & Canada will be based in the Philadelphia, Pennsylvania office.
Office Location(s): Philadelphia, Pennsylvania, United States
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States.
- The city is known for its rich history, cultural attractions, and diverse neighborhoods.
- Philadelphia has a humid subtropical climate, with warm summers and cold, snowy winters.
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: The Philadelphia office provides a dynamic and collaborative work environment, with easy access to various amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Marketing strategy and program development
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytics
- Cultural fit and alignment with CyberArk's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on field, channel, or partner marketing roles.
- Tailor your cover letter to demonstrate your understanding of CyberArk's business and the specific needs of the Regional Marketing Manager role.
- Prepare examples of successful marketing campaigns or projects that showcase your ability to drive pipeline and revenue growth.
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Tech Marketing, Marketing Automation, CRM Tools, Data-Driven, Communication, Sales Enablement, Pipeline Creation, Event Management, Collaboration, Strategic Marketing, Revenue Marketing
ASSUMPTION: CyberArk's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization's needs.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency in these marketing automation and CRM tools is essential for success in this role, as they are used to manage and execute marketing programs, track performance, and collaborate with other teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Results-oriented and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline and revenue growth through strategic marketing programs?
- Are you comfortable working collaboratively with various teams, including sales, SDRs, and channel teams?
- Do you thrive in a dynamic, fast-paced environment and enjoy taking on new challenges?
ASSUMPTION: CyberArk values candidates who align with their core values and work style, as this fosters a positive and productive work environment.
⚠️ Potential Challenges
- The role requires a high degree of cross-functional collaboration and communication, which may present challenges in coordinating resources and managing expectations across various teams.
- As a regional marketing manager, the candidate may face competition from other regional marketing managers or global marketing teams for resources and budget allocation.
- The role involves a significant amount of travel, which may present challenges for candidates with personal or family commitments.
- The information security industry is constantly evolving, requiring the candidate to stay up-to-date with the latest trends and best practices in marketing and cybersecurity.
ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and a proactive approach to managing expectations and priorities.
📈 Similar Roles Comparison
- Compared to other regional marketing manager roles, this position places a greater emphasis on account-based marketing strategies and collaboration with channel teams.
- The information security industry is unique in its focus on identity security and privileged access management, presenting both opportunities and challenges for marketing professionals.
- Career paths in marketing may vary depending on the organization's size, industry, and growth trajectory. At CyberArk, there may be opportunities for career advancement as the company continues to grow and expand its market presence.
ASSUMPTION: Understanding the unique aspects of this role and the information security industry can help candidates tailor their application and interview responses to better demonstrate their fit for the position.
📝 Sample Projects
- Developing and executing a targeted account-based marketing campaign to drive pipeline and revenue growth at top accounts in the enterprise segment.
- Collaborating with channel teams to create and execute co-marketing programs that generate high-quality leads and drive pipeline growth.
- Managing regional events and coordinating resources to ensure high-quality execution and positive customer experiences.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Regional Marketing Manager role at CyberArk.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the enterprise segment and how this role will contribute to its success?
- How does the regional marketing team collaborate with global marketing teams to deliver consistent and effective messaging and activities across the customer journey?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CyberArk support the professional development and career growth of its marketing team members?
- What are the most significant challenges facing the information security industry, and how does CyberArk differentiate itself from competitors?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the industry, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CyberArk careers page.
- Tailor your resume to highlight relevant marketing experience and skills, with a focus on field, channel, or partner marketing roles.
- Write a cover letter that demonstrates your understanding of CyberArk's business and the specific needs of the Regional Marketing Manager role.
- Prepare examples of successful marketing campaigns or projects that showcase your ability to drive pipeline and revenue growth.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
